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NUSNu Skin Enterprises, Inc.
$5.01$243M
Overview & Verdict
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NUS logoNu Skin Enterprises, Inc.(NUS)Earnings, Financials & Key Ratios

NUS•NYSE
$5.25
1.7× P/E·Price updated Jul 2, 2026
SectorConsumer DefensiveIndustryHousehold ProductsSub-IndustryBeauty Services and Direct Selling
AboutNu Skin Enterprises, Inc. develops and distributes beauty and wellness products worldwide. It provides skin care systems, including ageLOC Spa systems, ageLOC Transformation anti-aging skin care systems, and ageLOC LumiSpa skin treatment and cleansing devices; and ageLOC Boost, as well as a range of other cosmetic and personal care products. The company also offers ageLOC Youth nutritional supplements, ageLOC TR90 weight management and body shaping systems, LifePak nutritional supplements, ageLOC Meta nutritional supplements, and Beauty Focus Collagen+ skin care supplements, as well as other weight management products. In addition, it is involved in the research and product development of skin care products and nutritional supplements. Further, the company operates retail stores and service centers in Mainland China. It sells its products under the Nu Skin, Pharmanex, and ageLOC brands. The company promotes and sells its products directly, as well as through distributors and Website. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.Show more
  • Revenue$1.49B-14.3%
  • EBITDA$143M+275.0%
  • Net Income$160M+209.3%
  • EPS (Diluted)3.18+207.8%
  • Gross Margin69.45%+1.8%
  • EBITDA Margin9.64%+304.1%
  • Operating Margin6.12%+169.9%
  • Net Margin10.79%+227.5%
  • ROE22%+210.5%

NUS Price & Volume

Nu Skin Enterprises, Inc. (NUS) stock price & volume — 10-year historical chart

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Structural Revenue Erosion Challenges Direct Selling Model

Investment Thesis • Updated 2026Q1

VerdictNegative
Growth:Contracting
Profitability:Strained
Financial:Healthy
Cash Flow:Deteriorating
Primary Risk:Regulatory and distribution contraction

Key Thesis Takeaways

  • Nu Skin faces a precarious outlook as its core direct-selling model struggles with persistent top-line contraction, evidenced by a 12.0% revenue decline in 2026Q1.
  • While the company has successfully reduced its debt-to-equity ratio to 0.35, the lack of operating leverage and negative free cash flow margins of -5.5% raise significant concerns regarding long-term sustainability.
  • Investors should remain cautious as the company continues to prioritize shareholder returns despite a deteriorating cash flow profile and structural market headwinds.

Verdict Logic

the company's inability to generate positive free cash flow, evidenced by a -5.5% FCF margin in 2026Q1, suggests that current dividend and buyback programs may be unsustainable.

NUS Growth Metrics

Nu Skin Enterprises, Inc. (NUS) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-4.06%
5 Years-10.47%
3 Years-12.61%
TTM-14.17%

Profit CAGR

10 Years1.87%
5 Years-3.49%
3 Years15.2%
TTM241.45%

EPS CAGR

10 Years3.52%
5 Years-2.61%
3 Years15.39%
TTM237.15%

Return on Capital

10 Years12.87%
5 Years4.86%
3 Years-0.1%
Last Year7.85%

NUS Recent Earnings

Nu Skin Enterprises, Inc. (NUS) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 8/12 qtrs (67%)●Beat Revenue 5/12 qtrs (42%)
Q2 2026Latest
May 7, 2026
Metric
Actual
Est
EPS
$0.14-6.7%
$0.15
Rev
$321M-2.8%
$330M
Q1 2026
Feb 12, 2026
Metric
Actual
Est
EPS
$0.29-3.3%
$0.30
Rev
$370M-3.2%
$383M
Q4 2025
Nov 6, 2025
Metric
Actual
Est
EPS
$0.34+13.3%
$0.30
Rev
$364M-4.8%
$383M
Q3 2025
Aug 7, 2025
Metric
Actual
Est
EPS
$0.43+72.0%
$0.25
Rev
$386M+2.5%
$377M
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestMay 7, 2026
$0.14vs $0.15-6.7%
$321Mvs $330M-2.8%
Q1 2026Feb 12, 2026
$0.29vs $0.30-3.3%
$370Mvs $383M-3.2%
Q4 2025Nov 6, 2025
$0.34vs $0.30+13.3%
$364Mvs $383M-4.8%
Q3 2025Aug 7, 2025
$0.43vs $0.25+72.0%
$386Mvs $377M+2.5%
Based on last 12 quarters of dataView full earnings history →

Latest NUS News

Recent stock market news and headlines for Nu Skin Enterprises, Inc. (NUS)

Zacks Investment Research·Jun 17, 2026
4 Cosmetics Stocks Worth Watching on Favorable Industry Trends

EL, ELF, HELE and NUS are benefiting from growing skincare demand, product innovation and expanding digital channels.

Zacks Investment Research·Jun 16, 2026
5 Value Stocks With Low Price-to-Sales Ratios & Massive Upside

CAL, GIII, NUS, APLE and EVER screen as low price-to-sales value stocks with upside potential, backed by valuation and debt filters.

Peers Comparison

Key metrics vs top competitors for Nu Skin Enterprises, Inc. (NUS)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
NUS logoNUSNu Skin Enterprises, Inc.Current
$5.25$254.89M1.65-14.26%10.79%22%4.48%
HLF logoHLFHerbalife Nutrition Ltd.
$12.99$1.35B5.900.89%4.67%——
USNA logoUSNAUSANA Health Sciences, Inc.
$21.72$401.02M37.458.28%0.96%1.51%—
NATR logoNATRNature's Sunshine Products, Inc.
$21.95$385.99M20.715.67%4.06%12.08%—
MED logoMEDMedifast, Inc.
$11.03$122.64M-6.49-35.96%-5.79%-9.68%—
EL logoELThe Estée Lauder Companies Inc.
$82.47$29.78B-26.18-8.46%-1.67%-6.29%—

Compare NUS vs Peers

Nu Skin Enterprises, Inc. (NUS) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs HLF

Most directly comparable listed peer for NUS.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare NUS against a more recognizable public peer.

Peer Set

Compare Top 5

vs HLF, USNA, NATR, MED

NUS SEC Filings & Documents

Nu Skin Enterprises, Inc. (NUS) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

May 8, 2026·SEC

Material company update

May 7, 2026·SEC

Material company update

Mar 27, 2026·SEC

10-K Annual Reports

3
FY 2026

Feb 13, 2026·SEC

FY 2025

Feb 14, 2025·SEC

FY 2024

Feb 15, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

May 8, 2026·SEC

FY 2025

Nov 7, 2025·SEC

FY 2025

Aug 8, 2025·SEC

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NUS Frequently Asked Questions

Nu Skin Enterprises, Inc. (NUS) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Nu Skin Enterprises, Inc.'s revenue?

Nu Skin Enterprises, Inc. (NUS) reported $1.44B in revenue for fiscal year 2025. This represents a 112% increase from $678.6M in 1996.

How fast is Nu Skin Enterprises, Inc. growing?

Nu Skin Enterprises, Inc. (NUS) saw revenue decline by 14.3% over the past year.

Is NUS profitable?

Yes, Nu Skin Enterprises, Inc. (NUS) is profitable, generating $54.5M in net income for fiscal year 2025 (10.8% net margin).

Dividend & Returns
Does NUS pay dividends?

Yes, Nu Skin Enterprises, Inc. (NUS) pays a dividend with a yield of 4.48%. This makes it attractive for income-focused investors.

What is NUS's return on equity?

Nu Skin Enterprises, Inc. (NUS) has a return on equity (ROE) of 22.0%. This is excellent, indicating efficient use of shareholder capital.

What is Nu Skin Enterprises, Inc.'s free cash flow?

Nu Skin Enterprises, Inc. (NUS) generated $41.6M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in NUS back in 1996?

Total return calculator · dividends reinvested · 30+ years of data

See returns →