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HomeSectorsConsumer Defensive
Sector AnalysisETF: XLPUpdated Jul 8, 2026

Consumer Defensive Sector Stocks: Performance, Valuations & Industry Comps

Led by defensive anchors Procter & Gamble, Walmart, and Costco, staples trade at a stable 21x Forward P/E. This dashboard tracks valuation trends, equal-weight performance, and sector component data across all 300+ defensive stocks.

Sector Market Cap

$3.55T

Tracks 253 stocks · top 50 by market cap

Median YTD Return

+11.8%

Screener universe · median stock return

Median P/E

23.1x

Screener stocks · excludes outliers

Median Dividend Yield

3.29%

Screener stocks · excludes zeros

Explore Screener
Review ValuationsFull Screener →
VCP Scanner Editorial Team
Research ByVCP Scanner Editorial Team
Jump ToPerformanceScreenerValuationIndustriesOutlookKey MetricsEarningsLearnFAQ
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Sector Screener

Rank the Consumer Defensive with daily updated market and fundamental data

Scan the sector leaders, compare valuations and fundamentals, then open the full screener to refine your criteria.

Quick screens:Large Cap Staples→Dividend Staples→Profitable Staples→Steady Growers→
Filter by:
Compare Top 3 Open Screener
TickerCompanyPriceMkt CapP/EROEDiv Yield
WMT logoWMT
Walmart Inc.$111.54$889.08B40.921.5%0.8%
COST logoCOST
Costco Wholesale Corporation$947.50$420.2B52.030.7%0.5%
KO logoKO
The Coca-Cola Company$84.05$361.76B27.643.2%2.4%
PG logoPG
The Procter & Gamble Company$152.75$356.94B23.531.1%2.6%
PM logoPM
Philip Morris International Inc.$187.79$292.68B25.9—2.9%
PEP logoPEP
PepsiCo, Inc.$144.98$198.18B24.242.6%3.8%
KOF logoKOF
Coca-Cola FEMSA, S.A.B. de C.V.$106.02$178.18B13.015.7%38%
BUD logoBUD
Anheuser-Busch InBev SA/NV$79.74$137.22B27.96.5%1.6%
UL logoUL
Unilever PLC$62.74$135.86B21.247.2%3.5%
BTI logoBTI
British American Tobacco p.l.c.$61.80$133.88B13.215.8%5%
MO logoMO
Altria Group, Inc.$72.96$121.98B17.8—5.7%
MNST logoMNST
Monster Beverage Corporation$96.92$94.79B50.026.8%—
MDLZ logoMDLZ
Mondelez International, Inc.$60.22$77.3B31.99.3%3.2%
CL logoCL
Colgate-Palmolive Company$95.03$76.04B36.1469.1%2.4%
TGT logoTGT
Target Corporation$130.29$59.17B16.024%3.5%
CCEP logoCCEP
Coca-Cola Europacific Partners PLC$106.50$47.77B22.821.6%2.1%
ABEV logoABEV
Ambev S.A.$3.00$46.86B15.616.5%8.5%
DEO logoDEO
Diageo plc$82.84$46.05B19.518.6%5%
FMX logoFMX
Fomento Económico Mexicano, S.A.B. de C.V.$129.50$44.12B44.75.9%6.4%
KDP logoKDP
Keurig Dr Pepper Inc.$31.49$42.78B20.68.4%2.9%
SYY logoSYY
Sysco Corporation$83.53$40.01B22.497.5%2.4%
KMB logoKMB
Kimberly-Clark Corporation$114.74$38.09B18.9153.9%4.3%
KVUE logoKVUE
Kenvue Inc.$19.78$37.98B26.014.4%4.2%
ADM logoADM
Archer-Daniels-Midland Company$78.20$37.68B35.14.7%2.6%
KR logoKR
The Kroger Co.$58.54$36.09B38.014.3%2.3%
HSY logoHSY
The Hershey Company$175.95$35.66B40.518.9%3%
EL logoEL
The Estée Lauder Companies Inc.$84.44$30.49B-26.8-24.7%2%
KHC logoKHC
The Kraft Heinz Company$25.30$30B-5.1-12.8%6.3%
K logoK
Kellanova$83.44$29.03B21.537%2.7%
JBS logoJBS
JBS N.V.$12.19$27.04B6.021.6%13.2%
WMT logoWMT
Walmart Inc.
$111.54Price
Mkt Cap$889.08B
P/E40.9
ROE21.5%
Div Yield0.8%
COST logoCOST
Costco Wholesale Corporation
$947.50Price
Mkt Cap$420.2B
P/E52.0
ROE30.7%
Div Yield0.5%
KO logoKO
The Coca-Cola Company
$84.05Price
Mkt Cap$361.76B
P/E27.6
ROE43.2%
Div Yield2.4%
PG logoPG
The Procter & Gamble Company
$152.75Price
Mkt Cap$356.94B
P/E23.5
ROE31.1%
Div Yield2.6%
PM logoPM
Philip Morris International Inc.
$187.79Price
Mkt Cap$292.68B
P/E25.9
ROE—
Div Yield2.9%
PEP logoPEP
PepsiCo, Inc.
$144.98Price
Mkt Cap$198.18B
P/E24.2
ROE42.6%
Div Yield3.8%
KOF logoKOF
Coca-Cola FEMSA, S.A.B. de C.V.
$106.02Price
Mkt Cap$178.18B
P/E13.0
ROE15.7%
Div Yield38%
BUD logoBUD
Anheuser-Busch InBev SA/NV
$79.74Price
Mkt Cap$137.22B
P/E27.9
ROE6.5%
Div Yield1.6%
UL logoUL
Unilever PLC
$62.74Price
Mkt Cap$135.86B
P/E21.2
ROE47.2%
Div Yield3.5%
BTI logoBTI
British American Tobacco p.l.c.
$61.80Price
Mkt Cap$133.88B
P/E13.2
ROE15.8%
Div Yield5%
MO logoMO
Altria Group, Inc.
$72.96Price
Mkt Cap$121.98B
P/E17.8
ROE—
Div Yield5.7%
MNST logoMNST
Monster Beverage Corporation
$96.92Price
Mkt Cap$94.79B
P/E50.0
ROE26.8%
Div Yield—
MDLZ logoMDLZ
Mondelez International, Inc.
$60.22Price
Mkt Cap$77.3B
P/E31.9
ROE9.3%
Div Yield3.2%
CL logoCL
Colgate-Palmolive Company
$95.03Price
Mkt Cap$76.04B
P/E36.1
ROE469.1%
Div Yield2.4%
TGT logoTGT
Target Corporation
$130.29Price
Mkt Cap$59.17B
P/E16.0
ROE24%
Div Yield3.5%
CCEP logoCCEP
Coca-Cola Europacific Partners PLC
$106.50Price
Mkt Cap$47.77B
P/E22.8
ROE21.6%
Div Yield2.1%
ABEV logoABEV
Ambev S.A.
$3.00Price
Mkt Cap$46.86B
P/E15.6
ROE16.5%
Div Yield8.5%
DEO logoDEO
Diageo plc
$82.84Price
Mkt Cap$46.05B
P/E19.5
ROE18.6%
Div Yield5%
FMX logoFMX
Fomento Económico Mexicano, S.A.B. de C.V.
$129.50Price
Mkt Cap$44.12B
P/E44.7
ROE5.9%
Div Yield6.4%
KDP logoKDP
Keurig Dr Pepper Inc.
$31.49Price
Mkt Cap$42.78B
P/E20.6
ROE8.4%
Div Yield2.9%
SYY logoSYY
Sysco Corporation
$83.53Price
Mkt Cap$40.01B
P/E22.4
ROE97.5%
Div Yield2.4%
KMB logoKMB
Kimberly-Clark Corporation
$114.74Price
Mkt Cap$38.09B
P/E18.9
ROE153.9%
Div Yield4.3%
KVUE logoKVUE
Kenvue Inc.
$19.78Price
Mkt Cap$37.98B
P/E26.0
ROE14.4%
Div Yield4.2%
ADM logoADM
Archer-Daniels-Midland Company
$78.20Price
Mkt Cap$37.68B
P/E35.1
ROE4.7%
Div Yield2.6%
KR logoKR
The Kroger Co.
$58.54Price
Mkt Cap$36.09B
P/E38.0
ROE14.3%
Div Yield2.3%
HSY logoHSY
The Hershey Company
$175.95Price
Mkt Cap$35.66B
P/E40.5
ROE18.9%
Div Yield3%
EL logoEL
The Estée Lauder Companies Inc.
$84.44Price
Mkt Cap$30.49B
P/E-26.8
ROE-24.7%
Div Yield2%
KHC logoKHC
The Kraft Heinz Company
$25.30Price
Mkt Cap$30B
P/E-5.1
ROE-12.8%
Div Yield6.3%
K logoK
Kellanova
$83.44Price
Mkt Cap$29.03B
P/E21.5
ROE37%
Div Yield2.7%
JBS logoJBS
JBS N.V.
$12.19Price
Mkt Cap$27.04B
P/E6.0
ROE21.6%
Div Yield13.2%
See all 50 stocks →

Sector Outlook

Consumer Defensive Sector Outlook - Q1 2026

Updated Q1 2026

Consumer defensive stocks in 2026 attract attention whenever investors seek earnings resilience. The key question: can pricing stay strong enough to offset costs without pushing consumers toward private label?

Dividend durability and balance sheet quality matter more if markets become selective. Watch whether volume trends stabilize after years of price-led growth.

The best setups offer resilience without paying a peak multiple for it.

Learn

Understanding the Consumer Defensive Sector

What Is the Consumer Defensive Sector?

Consumer defensive, or consumer staples, covers products people buy regardless of the business cycle — food, beverages, hygiene, tobacco, and household essentials.

The sector is more defensive than discretionary because demand holds up in slowdowns. But those qualities can push valuations up when the market pays a premium for stability.

Investors still need to separate slow-growing bond-like names from brand leaders that can reinvest and compound. Pricing power and cost management are the key differentiators.

How to Invest in Consumer Defensive Stocks

XLP provides diversified exposure to the biggest staples names and is a common way to lower portfolio cyclicality. Stock pickers focus on brand strength, volume resilience, and dividend reliability.

Key risks: valuation compression, private-label competition, commodity inflation, and margin erosion. A defensive business can still be a poor investment if priced too richly for its growth.

The screener helps find income-oriented names with stronger pricing power and more reasonable valuations than sector leaders.

Frequently Asked Questions

Food and beverage manufacturers, household product companies, personal care brands, tobacco firms, and staple retailers. The screener above shows the sector list.

Explore More

Other Market Sectors

Dive into other sector analyses with performance tracking, valuation metrics, and industry breakdowns.

Technology Sector Stocks: Performance, Valuations & Industry Comps

XLK

Screen and research technology sector stocks with daily updated valuations, performance charts, and pre-filtered metrics for software, semiconductors, and hardware in 2026.

Healthcare Sector Stocks: Performance, Valuations & Industry Comps

XLV

Screen and research healthcare sector stocks with daily updated valuations, performance metrics, and pre-filtered metrics for pharma, biotech, and medical devices in 2026.

Financial Services Sector Stocks: Performance, Valuations & Industry Comps

XLF

Screen and research financial services sector stocks with daily updated valuations, yields, and pre-filtered metrics for banks, insurance, and payments in 2026.

Consumer Cyclical Sector Stocks: Performance, Valuations & Industry Comps

XLY

Screen and research consumer cyclical sector stocks with daily updated valuations, margins, and pre-filtered metrics for retail, autos, and restaurants in 2026.

Energy Sector Stocks: Performance, Valuations & Industry Comps

XLE

Screen and research energy sector stocks with daily updated valuations, free cash flows, and metrics for oil, gas, refining, and service companies in 2026.

Basic Materials Sector Stocks: Performance, Valuations & Industry Comps

XLB

Screen and research basic materials sector stocks with daily updated valuations, commodity metrics, and pre-filtered metrics for chemicals, metals, and packaging in 2026.

View All Sectors

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Performance Dashboard

How the Consumer Defensive sector has traded against the market

Track the XLP sector ETF performance vs S&P 500. The basket shows equal-weight returns of top 50 stocks by market cap.

Sector ETF
XLP+4.3%
S&P 500 Index
SPY+20.5%
Equal-Weight Basket
Basket+9.5%
XLP Sector ETF (Solid Line)S&P 500 Index Benchmark (Dashed Line)Equal-Weight Sector Basket (Solid Line · Top 50 Stocks)

Top 1M Performers

Momentum Leaders

Gainers
USFD$103.99

US Foods Holding Corp.

+19.8%
YTD +39%·$22.9B
PFGC$115.50

Performance Food Group Company

+18.6%
YTD +31%·$18.14B
KMB$114.74

Kimberly-Clark Corporation

+17.4%
YTD +13%·$38.09B
DLTR$122.65

Dollar Tree, Inc.

+13.9%
YTD -4%·$23.57B
KVUE$19.78

Kenvue Inc.

+12.7%
YTD +14%·$37.98B

Bottom 1M Performers

Momentum Underperformers

Decliners
BG$110.91

Bunge Global S.A.

-11.6%
YTD +20%·$21.52B
KR$58.54

The Kroger Co.

-7%
YTD -7%·$36.09B
WMT$111.54

Walmart Inc.

-6.9%
YTD -1%·$889.08B
SFD$25.03

Smithfield Foods, Inc.

-4.6%
YTD +13%·$9.84B
BJ$87.52

BJ's Wholesale Club Holdings, Inc.

-4.5%
YTD -5%·$11.18B

Market Comparison

Consumer Defensive vs S&P 500 in one glance

Against the S&P 500, Consumer Defensive currently trades at 30.2x trailing earnings versus 34.1x for the broad market. This discount reflects the sector's lower profitability metrics compared to the broader index.

Valuation

Cheaper

11% below S&P 500 trailing P/E

Sector vs Market

MetricConsumer DefensiveS&P 500Winner
Trailing P/E30.2x34.1xSector cheaper
Forward P/E23.8x23.9xNear parity
EV/EBITDA18.3x22.7xSector cheaper

Historical Context

1-year premiumNear normal

45th percentile; range 29.2x to 31.6x

5-year premiumRich vs history

91th percentile; range 17.1x to 31.6x

Quality

Lower quality

Net margin 11.3% vs 25.6%; ROE 34.3% vs 48.1%

Sector vs Market

MetricConsumer DefensiveS&P 500Winner
Net Margin11.3%25.6%S&P 500 stronger
ROE34.3%48.1%S&P 500 stronger

Absolute Health (TTM)

Revenue Growth3.7%
Gross Margin37.4%
FCF Margin9.3%

Income

Higher yield

Sector yield 2.17% vs 0.99%

Sector vs Market

MetricConsumer DefensiveS&P 500Winner
Dividend Yield2.2%1.0%Sector yields more
Industry Breakdown

Where the real weight sits inside Consumer Defensive

These cards are built from the full sector universe, then ranked by market cap so you can see which pockets are leading, rich, resilient, or dangerously concentrated.

Industry Scoreboard

Fast scan of Consumer Defensive industry setups

Use this table to spot heavyweights, cheap pockets, leaders, and genuinely beaten-down areas before opening the detailed cards below.

Discount Stores

9 stocks

30.8%

$1.44T

Neutral

-4.8% median 3M

Fair

18.5x median Fwd P/E

Mixed

22.7% median ROE

Strong

5.9% rev growth

Watchlist

One-name heavy

Non-Alcoholic Beverages

17 stocks

20.7%

$968.39B

Leading

+7.2% median 3M

Premium

18.1x median Fwd P/E

High

19.8% median ROE

Strong

9.0% rev growth

Expensive Leader

Concentrated

Household Products

30 stocks

15.9%

$744.43B

Leading

+8.2% median 3M

Premium

17.6x median Fwd P/E

High

9.4% median ROE

Weak

-3.8% rev growth

Expensive Leader

One-name heavy

Tobacco

10 stocks

11.8%

$553.92B

Neutral

+1.9% median 3M

Premium

15.1x median Fwd P/E

High

5.7% median ROE

Average

-3.5% rev growth

Mixed

One-name heavy

Alcoholic Beverages

10 stocks

5.1%

$239.54B

Lagging

-11.0% median 3M

Fair

13.2x median Fwd P/E

Mixed

-2.8% median ROE

Weak

-2.2% rev growth

Broken

One-name heavy

Packaged Foods

65 stocks

4.3%

$203.77B

Neutral

-5.7% median 3M

Cheap

12.4x median Fwd P/E

Mixed

2.4% median ROE

Weak

2.8% rev growth

Mixed

Diversified

Confectioners

6 stocks

3.1%

$145.03B

Neutral

-15.0% median 3M

Premium

20.8x median Fwd P/E

Mixed

10.4% median ROE

Average

2.4% rev growth

Mixed

One-name heavy

Farm Products

23 stocks

2.2%

$104.62B

Neutral

-7.0% median 3M

Cheap

11.8x median Fwd P/E

Weak

1.7% median ROE

Weak

-0.1% rev growth

Mixed

Concentrated

Food Distribution

14 stocks

2.0%

$92.27B

Neutral

-6.2% median 3M

Premium

21.9x median Fwd P/E

Mixed

7.1% median ROE

Strong

3.6% rev growth

Mixed

One-name heavy

Wineries & Distilleries

9 stocks

1.8%

$82.21B

Lagging

-5.0% median 3M

Fair

13.4x median Fwd P/E

Mixed

-1.1% median ROE

Weak

-2.9% rev growth

Broken

One-name heavy

Grocery Stores

11 stocks

1.2%

$58.09B

Neutral

-0.4% median 3M

Fair

11.2x median Fwd P/E

Mixed

8.2% median ROE

Weak

3.5% rev growth

Mixed

One-name heavy

Education & Training

49 stocks

1.1%

$51.96B

Neutral

-3.9% median 3M

Fair

12.0x median Fwd P/E

High

7.1% median ROE

Average

5.0% rev growth

Watchlist

Diversified

Showing 12 of 12 industries in Consumer Defensive.

Setup is a quick read of value, quality, growth, momentum, and concentration together.

Discount Stores

Fairly pricedMixed qualityNeutralStrong growthOne-name heavy

Discount Stores is a core pocket of consumer defensive, moving broadly in line with the rest of the sector; growth is running above sector norms, quality signals are mixed, and valuation is close to sector norms. Leadership is extremely concentrated in one or two names.

Median 3M return

-4.8%

Forward P/E

18.5x

Top 3 weight

94.8%

Market cap

$1.44T

Coverage

9 stocks

Breadth

44% pos. in 3M

Explore entire industry
→

Earnings Calendar

Upcoming Earnings in Consumer Defensive

Earnings reports are the biggest near-term catalysts for sector moves. Track which names report in the next 60 days and size your positions accordingly.

PEP

$198.18B

PepsiCo, Inc.

Thu, Jul 16

KOF

$178.18B

Coca-Cola FEMSA, S.A.B. de C.V.

Wed, Jul 22

PM

$292.68B

Philip Morris International Inc.

Wed, Jul 22

KDP

$42.78B

Keurig Dr Pepper Inc.

Thu, Jul 23

DAR

$9.25B

Darling Ingredients Inc.

Thu, Jul 23

UL

$135.86B

Unilever PLC

Tue, Jul 28

MDLZ

$77.3B

Mondelez International, Inc.

Tue, Jul 28

KO

$361.76B

The Coca-Cola Company

Tue, Jul 28

FMX

$44.12B

Fomento Económico Mexicano, S.A.B. de C.V.

Tue, Jul 28

KHC

$30B

The Kraft Heinz Company

Wed, Jul 29

COKE

$14.87B

Coca-Cola Consolidated, Inc.

Wed, Jul 29

PG

$356.94B

The Procter & Gamble Company

Wed, Jul 29

HSY

$35.66B

The Hershey Company

Wed, Jul 29

BG

$21.52B

Bunge Global S.A.

Wed, Jul 29

BUD

$137.22B

Anheuser-Busch InBev SA/NV

Thu, Jul 30