PRG trades 0.3% below Wall Street's consensus target of $43.88.
Last 12 months price action with 12-month analyst target path
The base valuation assumes PRG achieves its forward estimates and maintains a stable P/E multiple of 9.4x. This scenario reflects the blended consensus of 8 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of July 8, 2026, PROG Holdings, Inc. (PRG) has a Wall Street consensus price target of $43.88, based on estimates from 8 covering analysts. With the stock currently trading at $43.76, this represents a potential upside of +0.3%. The company has a market capitalization of $1.75B.
Analyst price targets range from a low of $35.00 to a high of $48.00, representing a 30% spread in expectations. The median target of $46.25 differs from the mean, suggesting potential outlier estimates.
The current analyst consensus rating is Buy, with 5 analysts rating the stock as a Buy or Strong Buy,3 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, PRG trades at a trailing P/E of 12.2x and forward P/E of 9.4x. Analysts expect EPS to grow +28.1% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $51.94, with bear and bull scenarios of $32.72 and $68.44 respectively. Model confidence stands at 52/100, reflecting moderate uncertainty in projections.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
UPBDUpbound Group, Inc. | $1.2B | $20.51 | $39.67 | +93.4% | Buy | 4.9x | 20 |
WRLDWorld Acceptance Corporation | $924M | $199.11 | — | — | Hold | 28.2x | 10 |
EZPWEZCORP, Inc. | $2.1B | $35.44 | $36.67 | +3.5% | Buy | 17.9x | 15 |
AFRMAffirm Holdings, Inc. | $27.9B | $83.62 | $83.67 | +0.1% | Buy | 67.2x | 33 |
SEZLSezzle Inc. | $6.0B | $177.63 | $137.33 | -22.7% | Buy | 34.7x | 6 |
PSFEPaysafe Limited | $418M | $8.08 | $10.13 | +25.4% | Buy | 3.7x | 11 |
OMFOneMain Holdings, Inc. | $7.0B | $59.62 | $67.50 | +13.2% | Buy | 8.2x | 31 |
CACCCredit Acceptance Corporation | $6.7B | $646.58 | $540.00 | -16.5% | Hold | 13.4x | 18 |
BBYBest Buy Co., Inc. | $16.6B | $78.72 | $76.40 | -2.9% | Hold | 12.0x | 41 |
WWayfair Inc. | $12.3B | $93.25 | $99.43 | +6.6% | Buy | 34.2x | 57 |
Quick answers to the most common questions about buying PRG stock.
The consensus price target for PRG is $43.88, close to the current price of $43.76 (0.3% implied move). Based on 8 analyst estimates, the stock appears fairly valued near current levels.
PRG has a consensus rating of "Buy" based on 8 Wall Street analysts. The rating breakdown is predominantly bullish, with 5 Buy/Strong Buy ratings. The consensus 12-month price target of $43.88 implies 0.3% upside from current levels.
With a forward P/E of 9.4108x, PRG trades at a relatively low valuation. The consensus target of $43.88 implies 0.3% appreciation, suggesting the market may be pricing in risks.
The most bullish Wall Street analyst has a price target of $48 for PRG, while the most conservative target is $35. The consensus of $43.88 represents the median expectation. Our quantitative valuation model projects a bull case target of $68 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
PRG is moderately covered, with 8 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 5 have Buy ratings, 3 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month PRG stock forecast based on 8 Wall Street analysts shows a consensus price target of $43.88, with estimates ranging from $35 (bear case) to $48 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $52, with bear/bull scenarios of $33/$68.
Our quantitative valuation model calculates PRG's fair value at $52 (base case), with a bear case of $33 and bull case of $68. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 52/100.
PRG trades at a forward P/E ratio of 9.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 12.2x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
PRG appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $43.88 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
PRG analyst price targets range from $35 to $48, a 30% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $43.88 consensus represents the middle ground. Our model's $33-$68 range provides an independent fundamental perspective.
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