Wayfair Inc. (W) Price Target Analysis
Updated Jul 2, 2026
Analyst Rating: Buy
Based on 57 analysts6.6% Below Target
W trades 6.6% below Wall Street's consensus target of $99.43.
Current Price$93.25
Average Target$99.43
Target
Current
Low$75.00
Median$100.00
High$125.00
Analyst Target Range
Forward P/E34.2x
(Growth Premium)
PEG Ratio—
Implied Growth+217.2%
(High Growth)
Analyst Spread50.3%
(Moderate)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes W achieves its forward estimates and maintains a stable P/E multiple of 34.2x. This scenario reflects the blended consensus of 57 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
W Price Target Analysis
Updated July 8, 2026As of July 8, 2026, Wayfair Inc. (W) has a Wall Street consensus price target of $99.43, based on estimates from 57 covering analysts. With the stock currently trading at $93.25, this represents a potential upside of +6.6%. The company has a market capitalization of $12.27B.
Analyst price targets range from a low of $75.00 to a high of $125.00, representing a 50% spread in expectations. The median target of $100.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 30 analysts rating the stock as a Buy or Strong Buy,24 rating it Hold, and 3 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, W trades at a trailing P/E of -38.5x and forward P/E of 34.2x. Analysts expect EPS to grow +217.2% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+20.8%
Industry Consensus
Avg Forward P/E
24.2x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 RHRh | $3.1B | $163.70 | $170.00 | +3.8% | Buy | 33.3x | 37 |
 WSMWilliams-Sonoma, Inc. | $26.2B | $222.49 | $205.29 | -7.7% | Hold | 25.6x | 56 |
 BBBYBed Bath & Beyond Inc. | $403M | $5.57 | $7.75 | +39.1% | Hold | — | 41 |
 ZGZillow Group, Inc. Class A | $7.9B | $32.69 | $62.47 | +91.1% | Buy | 14.3x | 49 |
 AMZNAmazon.com, Inc. | $2.6T | $245.98 | $307.77 | +25.1% | Buy | 27.9x | 94 |
 TGTTarget Corporation | $59.2B | $130.29 | $136.80 | +5.0% | Buy | 15.5x | 60 |
 WMTWalmart Inc. | $889.1B | $111.54 | $139.44 | +25.0% | Buy | 38.4x | 66 |
 ETSYEtsy, Inc. | $7.4B | $77.59 | $71.00 | -8.5% | Buy | 21.7x | 45 |
 LOWLowe's Companies, Inc. | $123.9B | $220.90 | $279.18 | +26.4% | Buy | 17.7x | 51 |
 HDThe Home Depot, Inc. | $343.8B | $345.21 | $373.92 | +8.3% | Buy | 23.1x | 62 |
W — Frequently Asked Questions
Quick answers to the most common questions about buying W stock.
What is the W stock price target for 2026?
The consensus price target for W is $99.43, close to the current price of $93.25 (6.6% implied move). Based on 57 analyst estimates, the stock appears fairly valued near current levels.
Is W a buy, sell, or hold?
W has a consensus rating of "Buy" based on 57 Wall Street analysts. The rating breakdown is predominantly bullish, with 30 Buy/Strong Buy ratings. The consensus 12-month price target of $99.43 implies 6.6% upside from current levels.
Is W stock overvalued or undervalued?
W trades at a forward P/E of 34.1813x, representing a moderate valuation. With analysts targeting $99.43 (6.6% implied move), the stock appears reasonably valued with upside.
How high can W stock go?
The most bullish Wall Street analyst has a price target of $125 for W, while the most conservative target is $75. The consensus of $99.43 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover W stock?
W is heavily covered by Wall Street, with 57 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 29 have Buy ratings, 24 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the W stock forecast?
The 12-month W stock forecast based on 57 Wall Street analysts shows a consensus price target of $99.43, with estimates ranging from $75 (bear case) to $125 (bull case). The median consensus rating is "Buy".
What is W's forward P/E ratio?
W trades at a forward P/E ratio of 34.2x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy W stock?
W appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $99.43 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do W price targets vary so much?
W analyst price targets range from $75 to $125, a 50% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $99.43 consensus represents the middle ground.
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