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AMZNAmazon.com, Inc.
$245.98$2.65T
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AMZN logo

Amazon.com, Inc. (AMZN) Price Target Analysis

Updated Jul 2, 2026
Analyst Rating: Buy
Based on 94 analysts

25.1% Below Target

AMZN trades 25.1% below Wall Street's consensus target of $307.77.

Current Price$245.98
Average Target$307.77
Target
Current
Low$175.00
Median$319.00
High$330.00

Analyst Target Range

Forward P/E27.9x
(Growth Premium)
PEG Ratio1.00
(Undervalued)
Implied Growth+5.6%
(Low)
Analyst Spread50.4%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$245.98
Consensus$307.77
High$330.00
Low$175.00

Consensus Scenario Assumptions

The base valuation assumes AMZN achieves its forward estimates and maintains a stable P/E multiple of 27.9x. This scenario reflects the blended consensus of 94 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 94 published analyst recommendations for AMZN

84/94 analysts are bullish
+44
BearishBullish
Weighted analyst sentiment score based on 94 ratings
ConsensusBuy
Coverage94 Analysts
Net Score+44
Bull / Bear89% / 1%
Strong Buy00%
Buy8489%
Hold910%
Sell11%
Strong Sell00%
Strong Buy
00%
Buy
8489%
Hold
910%
Sell
11%
Strong Sell
00%
Recommendation Mix89% Buy · 10% Hold · 1% Sell
Buy (84)Hold (9)Sell (1)

AMZN Price Target Analysis

Updated July 8, 2026

As of July 8, 2026, Amazon.com, Inc. (AMZN) has a Wall Street consensus price target of $307.77, based on estimates from 94 covering analysts. With the stock currently trading at $245.98, this represents a potential upside of +25.1%. The company has a market capitalization of $2.65T.

Analyst price targets range from a low of $175.00 to a high of $330.00, representing a 50% spread in expectations. The median target of $319.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.

The current analyst consensus rating is Buy, with 84 analysts rating the stock as a Buy or Strong Buy,9 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, AMZN trades at a trailing P/E of 34.3x and forward P/E of 27.9x. The forward PEG ratio of 1.00 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +5.6% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $314.54, with bear and bull scenarios of $198.16 and $414.44 respectively. Model confidence stands at 63/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+28.4%
Industry Consensus
Avg Forward P/E
27.6x
(Growth Premium)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
MSFT logo
MSFTMicrosoft Corporation
$2.9T$388.84$551.33
+41.8%
Buy23.1x82
GOOGL logo
GOOGLAlphabet Inc.
$4.4T$367.03$412.64
+12.4%
Buy25.8x83
META logo
METAMeta Platforms, Inc.
$1.6T$615.58$827.50
+34.4%
Buy18.7x65
AAPL logo
AAPLApple Inc.
$4.6T$310.66$327.00
+5.3%
Buy35.5x111
WMT logo
WMTWalmart Inc.
$889.1B$111.54$139.44
+25.0%
Buy38.4x66
SHOP logo
SHOPShopify Inc.
$158.2B$121.88$156.79
+28.6%
Buy68.6x63
EBAY logo
EBAYeBay Inc.
$52.4B$114.71$109.87
-4.2%
Hold18.8x68
TGT logo
TGTTarget Corporation
$59.2B$130.29$136.80
+5.0%
Buy15.5x60
CRM logo
CRMSalesforce, Inc.
$138.8B$169.52$265.75
+56.8%
Buy14.4x97
ORCL logo
ORCLOracle Corporation
$407.4B$141.64$253.50
+79.0%
Buy17.6x86

AMZN — Frequently Asked Questions

Quick answers to the most common questions about buying AMZN stock.

What is the AMZN stock price target for 2026?

The consensus Wall Street price target for AMZN is $307.77, representing 25.1% upside from the current price of $245.98. With 94 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is AMZN a buy, sell, or hold?

AMZN has a consensus rating of "Buy" based on 94 Wall Street analysts. The rating breakdown is predominantly bullish, with 84 Buy/Strong Buy ratings. The consensus 12-month price target of $307.77 implies 25.1% upside from current levels.

Is AMZN stock overvalued or undervalued?

AMZN trades at a forward P/E of 27.9041x, representing a moderate valuation. With analysts targeting $307.77 (25.1% implied move), the stock appears reasonably valued with upside.

How high can AMZN stock go?

The most bullish Wall Street analyst has a price target of $330 for AMZN, while the most conservative target is $175. The consensus of $307.77 represents the median expectation. Our quantitative valuation model projects a bull case target of $414 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover AMZN stock?

AMZN is heavily covered by Wall Street, with 94 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 84 have Buy ratings, 9 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the AMZN stock forecast?

The 12-month AMZN stock forecast based on 94 Wall Street analysts shows a consensus price target of $307.77, with estimates ranging from $175 (bear case) to $330 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $315, with bear/bull scenarios of $198/$414.

What is AMZN's fair value based on fundamentals?

Our quantitative valuation model calculates AMZN's fair value at $315 (base case), with a bear case of $198 and bull case of $414. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 63/100.

What is AMZN's forward P/E ratio?

AMZN trades at a forward P/E ratio of 27.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 34.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy AMZN stock?

Wall Street analysts are very optimistic on AMZN, with a "Buy" consensus rating and $307.77 price target (25.1% upside). 84 of 94 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do AMZN price targets vary so much?

AMZN analyst price targets range from $175 to $330, a 50% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $307.77 consensus represents the middle ground. Our model's $198-$414 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Should I Buy AMZN?

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