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UPBDUpbound Group, Inc.
$20.51$1.2B
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UPBD logo

Upbound Group, Inc. (UPBD) Price Target Analysis

Updated Jul 2, 2026
Analyst Rating: Buy
Based on 20 analysts

93.4% Below Target

UPBD trades 93.4% below Wall Street's consensus target of $39.67.

Current Price$20.51
Average Target$39.67
Target
Current
Low$33.00
Median$41.00
High$45.00

Analyst Target Range

Forward P/E4.9x
(Value)
PEG Ratio—
Implied Growth—
Analyst Spread30.2%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$20.51
Consensus$39.67
High$45.00
Low$33.00

Consensus Scenario Assumptions

The base valuation assumes UPBD achieves its forward estimates and maintains a stable P/E multiple of 4.9x. This scenario reflects the blended consensus of 20 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 20 published analyst recommendations for UPBD

16/20 analysts are bullish
+40
BearishBullish
Weighted analyst sentiment score based on 20 ratings
ConsensusBuy
Coverage20 Analysts
Net Score+40
Bull / Bear80% / 0%
Strong Buy00%
Buy1680%
Hold420%
Sell00%
Strong Sell00%
Strong Buy
00%
Buy
1680%
Hold
420%
Sell
00%
Strong Sell
00%
Recommendation Mix80% Buy · 20% Hold · 0% Sell
Buy (16)Hold (4)Sell (0)

UPBD Price Target Analysis

Updated July 8, 2026

As of July 8, 2026, Upbound Group, Inc. (UPBD) has a Wall Street consensus price target of $39.67, based on estimates from 20 covering analysts. With the stock currently trading at $20.51, this represents a potential upside of +93.4%. The company has a market capitalization of $1.19B.

Analyst price targets range from a low of $33.00 to a high of $45.00, representing a 30% spread in expectations. The median target of $41.00 aligns closely with the consensus average.

The current analyst consensus rating is Buy, with 16 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, UPBD trades at a trailing P/E of 16.4x and forward P/E of 4.9x.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $29.53, with bear and bull scenarios of $18.60 and $38.91 respectively. Model confidence stands at 46/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+13.8%
Industry Consensus
Avg Forward P/E
24.4x
(Fair)
Peers with Coverage
8 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
PRAA logo
PRAAPRA Group, Inc.
$688M$18.03$25.00
+38.7%
Hold7.2x13
WRLD logo
WRLDWorld Acceptance Corporation
$924M$199.11——Hold28.2x10
FCFS logo
FCFSFirstCash Holdings, Inc
$9.9B$223.25$252.00
+12.9%
Hold20.4x19
RM logo
RMRegional Management Corp.
$394M$41.88——Hold7.5x16
WHR logo
WHRWhirlpool Corporation
$2.4B$37.12$48.25
+30.0%
Hold15.6x20
AAPL logo
AAPLApple Inc.
$4.6T$310.66$327.00
+5.3%
Buy35.5x111
DELL logo
DELLDell Technologies Inc.
$277.0B$416.98$449.54
+7.8%
Buy41.8x45
BBY logo
BBYBest Buy Co., Inc.
$16.6B$78.72$76.40
-2.9%
Hold12.0x41
ALLY logo
ALLYAlly Financial Inc.
$13.9B$45.40$53.75
+18.4%
Buy8.5x38
AFRM logo
AFRMAffirm Holdings, Inc.
$27.9B$83.62$83.67
+0.1%
Buy67.2x33

UPBD — Frequently Asked Questions

Quick answers to the most common questions about buying UPBD stock.

What is the UPBD stock price target for 2026?

The consensus Wall Street price target for UPBD is $39.67, representing 93.4% upside from the current price of $20.51. With 20 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is UPBD a buy, sell, or hold?

UPBD has a consensus rating of "Buy" based on 20 Wall Street analysts. The rating breakdown is predominantly bullish, with 16 Buy/Strong Buy ratings. The consensus 12-month price target of $39.67 implies 93.4% upside from current levels.

Is UPBD stock overvalued or undervalued?

With a forward P/E of 4.885x, UPBD trades at a relatively low valuation. The consensus target of $39.67 implies 93.4% appreciation, suggesting meaningful undervaluation.

How high can UPBD stock go?

The most bullish Wall Street analyst has a price target of $45 for UPBD, while the most conservative target is $33. The consensus of $39.67 represents the median expectation. Our quantitative valuation model projects a bull case target of $39 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover UPBD stock?

UPBD is well covered by analysts, with 20 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 16 have Buy ratings, 4 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the UPBD stock forecast?

The 12-month UPBD stock forecast based on 20 Wall Street analysts shows a consensus price target of $39.67, with estimates ranging from $33 (bear case) to $45 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $30, with bear/bull scenarios of $19/$39.

What is UPBD's fair value based on fundamentals?

Our quantitative valuation model calculates UPBD's fair value at $30 (base case), with a bear case of $19 and bull case of $39. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 46/100.

What is UPBD's forward P/E ratio?

UPBD trades at a forward P/E ratio of 4.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 16.4x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy UPBD stock?

Wall Street analysts are very optimistic on UPBD, with a "Buy" consensus rating and $39.67 price target (93.4% upside). 16 of 20 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do UPBD price targets vary so much?

UPBD analyst price targets range from $33 to $45, a 30% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $39.67 consensus represents the middle ground. Our model's $19-$39 range provides an independent fundamental perspective.

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