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MNSOMINISO Group Holding Limited
$11.90$3.7B
Overview & Verdict
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MNSO logoMINISO Group Holding Limited(MNSO)Earnings, Financials & Key Ratios

MNSO•NYSE
$11.90
21.5× P/E·Price updated Jul 6, 2026
SectorConsumer CyclicalIndustrySpecialty RetailSub-IndustrySpecialty Gifts, Hobby and Niche Retail
AboutMINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products in China, Asia, the Americas, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO and WonderLife brand names; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys under the TOP TOY brand. As of June 30, 2021, it operated a network of approximately 4,749 MINISO stores, as well as online sales channels. The company was founded in 2013 and is based in Guangzhou, China.Show more
  • Revenue$20.86B+22.7%
  • EBITDA$4.22B+3.7%
  • Net Income$1.17B-55.2%
  • EPS (Diluted)3.76-55.2%
  • Gross Margin44.99%+0.1%
  • EBITDA Margin20.25%-15.6%
  • Operating Margin14.62%-22.8%
  • Net Margin5.62%-63.5%
  • ROE11.12%-58.5%

MNSO Price & Volume

MINISO Group Holding Limited (MNSO) stock price & volume — 10-year historical chart

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Global Expansion Masks Rising Debt Leverage Risks

Investment Thesis • Updated 2025Q2

VerdictNeutral
Growth:Expanding
Profitability:Strong
Financial:Healthy
Cash Flow:Mixed
Primary Risk:Geopolitical supply chain disruption

Key Thesis Takeaways

  • MINISO continues to demonstrate robust top-line growth, achieving a 23.1% revenue increase in 2025Q2, driven by a strategic pivot toward higher-margin IP-branded merchandise.
  • However, the company's transition from an asset-light model to a more capital-intensive structure, evidenced by a surge in total debt to $10.4 billion, introduces significant balance sheet complexity.
  • Investors should monitor the sustainability of this growth trajectory as operating margins have compressed to 15.7% and capital allocation remains opaque due to non-functional cash flow reporting.

Verdict Logic

while the company maintains a 44.3% gross margin, the rapid escalation of debt-to-equity to 0.95 and the lack of transparent cash flow reporting warrant a cautious, wait-and-see approach.

MNSO Growth Metrics

MINISO Group Holding Limited (MNSO) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years18.12%
3 Years22.05%
TTM21.03%

Profit CAGR

10 Years-
5 Years-
3 Years-12.82%
TTM-2.69%

EPS CAGR

10 Years-
5 Years-
3 Years-12.64%
TTM-2.58%

Return on Capital

10 Years26.15%
5 Years22.9%
3 Years26.14%
Last Year18.73%

MNSO Recent Earnings

MINISO Group Holding Limited (MNSO) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 6/12 qtrs (50%)●Beat Revenue 8/12 qtrs (67%)
Q2 2026Latest
May 26, 2026
Metric
Actual
Est
EPS
$0.07-125.3%
$0.27
Rev
$894M+2.3%
$874M
Q2 2026
May 22, 2026
Metric
Actual
Est
EPS
$0.59+148.3%
$0.24
Rev
$824M+2.3%
$806M
Q2 2026
Mar 31, 2026
Metric
Actual
Est
EPS
$0.07-125.3%
$0.27
Rev
$894M+2.3%
$874M
Q4 2025
Nov 20, 2025
Metric
Actual
Est
EPS
$0.35-3.9%
$0.36
Rev
$114M-86.8%
$860M
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestMay 26, 2026
$0.07vs $0.27-125.3%
$894Mvs $874M+2.3%
Q2 2026May 22, 2026
$0.59vs $0.24+148.3%
$824Mvs $806M+2.3%
Q2 2026Mar 31, 2026
$0.07vs $0.27-125.3%
$894Mvs $874M+2.3%
Q4 2025Nov 20, 2025
$0.35vs $0.36-3.9%
$114Mvs $860M-86.8%
Based on last 12 quarters of dataView full earnings history →

Latest MNSO News

Recent stock market news and headlines for MINISO Group Holding Limited (MNSO)

PRNewsWire·Jun 29, 2026
MINISO Announces HK$2 Billion Share Repurchase Program

GUANGZHOU, China, June 29, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced that, the board of directors of the Company (the "Board") authorized and approved a new share repurchase program (the "2026 Share Repurchase Program"), under which the Company may repurchase up to HKD2 billion in value of its outstanding ordinary shares (the "Shares") and/or American depositary shares (the "ADSs") (each representing four Shares) from the open market over a 12-month period starting from June 30, 2026. The Company expects to fund the repurchases under the 2026 Share Repurchase Program from surplus cash on its balance sheet.

Zacks Investment Research·Jun 25, 2026
Is MINISO Group Holding Limited (MNSO) a Buy as Wall Street Analysts Look Optimistic?

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

PRNewsWire·Jun 18, 2026
MINISO Group Announces Results of Annual General Meeting

GUANGZHOU, China, June 18, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced that all the proposed resolutions submitted for shareholders' approval set out in the notice of its annual general meeting were duly adopted at the meeting held in Hong Kong today. About MINISO Group MINISO Group is a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs.

Peers Comparison

Key metrics vs top competitors for MINISO Group Holding Limited (MNSO)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
MNSO logoMNSOMINISO Group Holding LimitedCurrent
$11.90$3.71B21.4922.75%5.62%11.12%5.3%
FIVE logoFIVEFive Below, Inc.
$176.40$9.75B27.3122.9%8.67%21.07%—
DG logoDGDollar General Corporation
$116.27$25.65B16.975.2%3.63%18.65%—
GO logoGOGrocery Outlet Holding Corp.
$10.38$1.03B-4.517.26%-8.08%-36.58%—
WSM logoWSMWilliams-Sonoma, Inc.
$223.83$26.36B25.321.24%13.81%53.29%—
BBBY logoBBBYBed Bath & Beyond Inc.
$5.56$402.48M-3.94-25.12%-5.76%-32.39%—

Compare MNSO vs Peers

MINISO Group Holding Limited (MNSO) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs FIVE

Most directly comparable listed peer for MNSO.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare MNSO against a more recognizable public peer.

Peer Set

Compare Top 5

vs FIVE, DG, GO, WSM

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MNSO Frequently Asked Questions

MINISO Group Holding Limited (MNSO) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is MINISO Group Holding Limited's revenue?

MINISO Group Holding Limited (MNSO) reported $18.63B in revenue for fiscal year 2025. This represents a 98% increase from $9.39B in 2018.

How fast is MINISO Group Holding Limited growing?

MINISO Group Holding Limited (MNSO) grew revenue by 22.7% over the past year. This is strong growth.

Is MNSO profitable?

Yes, MINISO Group Holding Limited (MNSO) is profitable, generating $2.35B in net income for fiscal year 2025 (5.6% net margin).

Dividend & Returns
Does MNSO pay dividends?

Yes, MINISO Group Holding Limited (MNSO) pays a dividend with a yield of 5.30%. This makes it attractive for income-focused investors.

What is MNSO's return on equity?

MINISO Group Holding Limited (MNSO) has a return on equity (ROE) of 11.1%. This is reasonable for most industries.

What is MINISO Group Holding Limited's free cash flow?

MINISO Group Holding Limited (MNSO) generated $1.65B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in MNSO back in 2018?

Total return calculator · dividends reinvested · 8+ years of data

See returns →