JD.com, Inc. (JD) Price Target Analysis
Updated Jul 2, 2026
Analyst Rating: Buy
Based on 46 analysts28.4% Below Target
JD trades 28.4% below Wall Street's consensus target of $34.00.
Current Price$26.49
Average Target$34.00
Target
Current
Low$22.00
Median$35.00
High$43.00
Analyst Target Range
Forward P/E1.2x
(Value)
PEG Ratio—
Implied Growth+67.7%
(High Growth)
Analyst Spread61.8%
(Wide Disagreement)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes JD achieves its forward estimates and maintains a stable P/E multiple of 1.2x. This scenario reflects the blended consensus of 46 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
JD Price Target Analysis
Updated July 8, 2026As of July 8, 2026, JD.com, Inc. (JD) has a Wall Street consensus price target of $34.00, based on estimates from 46 covering analysts. With the stock currently trading at $26.49, this represents a potential upside of +28.4%. The company has a market capitalization of $35.77B.
Analyst price targets range from a low of $22.00 to a high of $43.00, representing a 62% spread in expectations. The median target of $35.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 32 analysts rating the stock as a Buy or Strong Buy,13 rating it Hold, and 1 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, JD trades at a trailing P/E of 14.0x and forward P/E of 1.2x. Analysts expect EPS to grow +67.7% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $356.38, with bear and bull scenarios of $224.52 and $469.56 respectively. Model confidence stands at 68/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+37.1%
Industry Consensus
Avg Forward P/E
19.4x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 BABAAlibaba Group Holding Limited | $229.0B | $98.14 | $187.14 | +90.7% | Buy | 2.3x | 59 |
 PDDPDD Holdings Inc. | $117.5B | $82.53 | $113.56 | +37.6% | Hold | 1.2x | 28 |
 VIPSVipshop Holdings Limited | $6.7B | $13.54 | $18.50 | +36.6% | Buy | 0.8x | 28 |
 BZUNBaozun Inc. | $162M | $2.78 | $5.35 | +92.4% | Buy | 1.0x | 13 |
 AMZNAmazon.com, Inc. | $2.6T | $245.98 | $307.77 | +25.1% | Buy | 27.9x | 94 |
 WMTWalmart Inc. | $889.1B | $111.54 | $139.44 | +25.0% | Buy | 38.4x | 66 |
 TGTTarget Corporation | $59.2B | $130.29 | $136.80 | +5.0% | Buy | 15.5x | 60 |
 EBAYeBay Inc. | $52.4B | $114.71 | $109.87 | -4.2% | Hold | 18.8x | 68 |
 SHOPShopify Inc. | $158.2B | $121.88 | $156.79 | +28.6% | Buy | 68.6x | 63 |
 CPNGCoupang, Inc. | $33.3B | $18.53 | $24.80 | +33.8% | Buy | — | 16 |
JD — Frequently Asked Questions
Quick answers to the most common questions about buying JD stock.
What is the JD stock price target for 2026?
The consensus Wall Street price target for JD is $34, representing 28.4% upside from the current price of $26.49. With 46 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is JD a buy, sell, or hold?
JD has a consensus rating of "Buy" based on 46 Wall Street analysts. The rating breakdown is predominantly bullish, with 32 Buy/Strong Buy ratings. The consensus 12-month price target of $34 implies 28.4% upside from current levels.
Is JD stock overvalued or undervalued?
With a forward P/E of 1.1984x, JD trades at a relatively low valuation. The consensus target of $34 implies 28.4% appreciation, suggesting meaningful undervaluation.
How high can JD stock go?
The most bullish Wall Street analyst has a price target of $43 for JD, while the most conservative target is $22. The consensus of $34 represents the median expectation. Our quantitative valuation model projects a bull case target of $470 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover JD stock?
JD is heavily covered by Wall Street, with 46 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 32 have Buy ratings, 13 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the JD stock forecast?
The 12-month JD stock forecast based on 46 Wall Street analysts shows a consensus price target of $34, with estimates ranging from $22 (bear case) to $43 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $356, with bear/bull scenarios of $225/$470.
What is JD's fair value based on fundamentals?
Our quantitative valuation model calculates JD's fair value at $356 (base case), with a bear case of $225 and bull case of $470. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 68/100.
What is JD's forward P/E ratio?
JD trades at a forward P/E ratio of 1.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 14.0x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy JD stock?
Wall Street analysts are very optimistic on JD, with a "Buy" consensus rating and $34 price target (28.4% upside). 32 of 46 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do JD price targets vary so much?
JD analyst price targets range from $22 to $43, a 62% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $34 consensus represents the middle ground. Our model's $225-$470 range provides an independent fundamental perspective.
Consensus-Based Analysis Tools
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Peer Comparison
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