Baozun Inc.(BZUN)Earnings, Financials & Key Ratios

BZUN•NASDAQ

$2.78

Price updated Jul 7, 2026

SectorConsumer Cyclical IndustrySpecialty Retail Sub-IndustryRetail Services and Enablement Platforms

AboutBaozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.Show more

Revenue$9.95B+5.6%
EBITDA$297M+128.2%
Net Income-$242M-30.7%
EPS (Diluted)-4.05-31.1%
Gross Margin50.87%+6.8%
EBITDA Margin2.98%+116.2%
Operating Margin0.75%+161.8%
Net Margin-2.43%-23.9%
ROE-4.29%-34.8%

BZUN Price & Volume

Baozun Inc. (BZUN) stock price & volume — 10-year historical chart

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Structural Pivot Pressures Margins and Equity Base

Investment Thesis • Updated 2025Q4

VerdictNegative

Growth:Mixed

Profitability:Negative

Financial:Adequate

Cash Flow:Mixed

Primary Risk:Retail pivot margin compression

Key Thesis Takeaways

Baozun is currently navigating a challenging transition from a high-margin service provider to an asset-heavy retail model, which has resulted in persistent net losses and a significant erosion of retained earnings to a $934.5 million deficit.
While the company maintains a $1.0 billion cash buffer to support its strategic shift, the lack of consistent operating leverage and the potential for permanent margin compression remain primary concerns for long-term value creation.
Investors should monitor whether the recent 8.4% FCF margin achieved in 2025Q4 represents a sustainable turnaround or merely a temporary fluctuation in a volatile earnings profile.

Verdict Logic

the company's fundamental outlook is clouded by a P/S ratio of 0.11 and a persistent trend of value destruction, as evidenced by the $934.5 million deficit in retained earnings.

BZUN Growth Metrics

Baozun Inc. (BZUN) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years14.36%

5 Years2.36%

3 Years5.79%

TTM5.55%

Profit CAGR

10 Years-

5 Years-

3 Years-

TTM-30.73%

EPS CAGR

10 Years-

5 Years-

3 Years-

TTM-37.35%

Return on Capital

10 Years5.29%

5 Years-0.63%

3 Years-1.24%

Last Year1.2%

BZUN Recent Earnings

Baozun Inc. (BZUN) EPS & revenue vs analyst estimates — last 4 quarters

Full history →

●Beat EPS 3/12 qtrs (43%)●Beat Revenue 6/12 qtrs (60%)

Q2 2026Latest

May 20, 2026

Metric

Actual

Est

EPS

$0.02

—

Rev

$345M+2.9%

$335M

Q2 2026

Mar 25, 2026

Metric

Actual

Est

EPS

$0.39

—

Rev

$454M+1.1%

$449M

Q4 2025

Nov 25, 2025

Metric

Actual

Est

EPS

$0.10

—

Rev

$303M+0.9%

$300M

Q3 2025

Aug 28, 2025

Metric

Actual

Est

EPS

$0.04

—

Rev

$356M

—

Quarter	Date	EPS (Act vs Est)	Revenue (Act vs Est)
Q2 2026Latest	May 20, 2026	$0.02	$345Mvs $335M+2.9%
Q2 2026	Mar 25, 2026	$0.39	$454Mvs $449M+1.1%
Q4 2025	Nov 25, 2025	$0.10	$303Mvs $300M+0.9%
Q3 2025	Aug 28, 2025	$0.04	$356M

Based on last 12 quarters of dataView full earnings history →

Latest BZUN News

Recent stock market news and headlines for Baozun Inc. (BZUN)

PRNewsWire·Jun 16, 2026

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI, June 16, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the results of its Annual General Meeting of Shareholders ("AGM"). For details, please refer to the poll results announcement of the Company dated June 16, 2026 published on the websites of the Hong Kong Stock Exchange and the Company.

Peers Comparison

Key metrics vs top competitors for Baozun Inc. (BZUN)

Full Screener →

Company	Price	Market Cap	P/E Ratio	Rev Growth (1Y)	Net Margin	ROE	Div Yield
BZUNBaozun Inc.Current	$2.78	$161.6M	-4.66	5.55%	-2.43%	-4.29%	—
VNETVNET Group, Inc.	$7.71	$2.11B	-58.20	17.18%	-21.78%	-26.68%	—
CANGCango Inc.	$0.23	$88.51M	-0.14	498.08%	-91.96%	-60.5%	—
BABAAlibaba Group Holding Limited	$98.14	$229.03B	15.15	2.74%	10.12%	9.35%	—
JDJD.com, Inc.	$26.49	$35.77B	13.95	12.97%	1.5%	6.52%	—
PDDPDD Holdings Inc.	$82.53	$117.47B	8.59	9.65%	22.66%	26.12%	—

Compare BZUN vs Peers

Baozun Inc. (BZUN) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs VNET

Most directly comparable listed peer for BZUN.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare BZUN against a more recognizable public peer.

Peer Set

Compare Top 5

vs VNET, CANG, BABA, JD

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BZUN Frequently Asked Questions

Baozun Inc. (BZUN) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

What is Baozun Inc.'s revenue?

Baozun Inc. (BZUN) reported $9.95B in revenue for fiscal year 2025. This represents a 942% increase from $954.5M in 2012.

How fast is Baozun Inc. growing?

Baozun Inc. (BZUN) grew revenue by 5.6% over the past year. This is steady growth.

Is BZUN profitable?

Baozun Inc. (BZUN) reported a net loss of $242.1M for fiscal year 2025.

Dividend & Returns

What is BZUN's return on equity?

Baozun Inc. (BZUN) has a return on equity (ROE) of -4.3%. Negative ROE indicates the company is unprofitable.

What is Baozun Inc.'s free cash flow?

Baozun Inc. (BZUN) generated $266.6M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in BZUN back in 2012?

Total return calculator · dividends reinvested · 14+ years of data

See returns →

Quarter

Date

EPS (Act vs Est)

Revenue (Act vs Est)

Q2 2026Latest

May 20, 2026

$0.02

$345Mvs $335M+2.9%

Q2 2026

Mar 25, 2026

$0.39

$454Mvs $449M+1.1%

Q4 2025

Nov 25, 2025

$0.10

$303Mvs $300M+0.9%

Q3 2025

Aug 28, 2025

$0.04

$356M

Company

Price

Market Cap

P/E Ratio

Rev Growth (1Y)

Net Margin

ROE

Div Yield

BZUNBaozun Inc.Current

$2.78

$161.6M

-4.66

5.55%

-2.43%

-4.29%

—

VNETVNET Group, Inc.

$7.71

$2.11B

-58.20

17.18%

-21.78%

-26.68%

—

CANGCango Inc.

$0.23

$88.51M

-0.14

498.08%

-91.96%

-60.5%

—

BABAAlibaba Group Holding Limited

$98.14

$229.03B

15.15

2.74%

10.12%

9.35%

—

JDJD.com, Inc.

$26.49

$35.77B

13.95

12.97%

1.5%

6.52%

—

PDDPDD Holdings Inc.

$82.53

$117.47B

8.59

9.65%

22.66%

26.12%

—