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BKNGBooking Holdings Inc.
$181.03$140.3B
Overview & Verdict
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BKNG logoBooking Holdings Inc.(BKNG)Earnings, Financials & Key Ratios

BKNG•NASDAQ
$181.03
27.3× P/E·Price updated Jul 6, 2026
SectorConsumer CyclicalIndustryTravel ServicesSub-IndustryOnline Travel Agencies and Lodging
AboutBooking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.Show more
  • Revenue$26.92B+13.4%
  • EBITDA$10.05B+21.0%
  • Net Income$5.4B-8.1%
  • EPS (Diluted)6.62-4.2%
  • Gross Margin100%
  • EBITDA Margin37.34%+6.7%
  • Operating Margin34.48%+8.4%
  • Net Margin20.08%-19.0%

BKNG Price & Volume

Booking Holdings Inc. (BKNG) stock price & volume — 10-year historical chart

Loading chart...

Aggressive Capital Returns Offset Structural Margin Compression

Investment Thesis • Updated 2026Q1

VerdictNeutral
Growth:Stable
Profitability:Strong
Financial:Mixed
Cash Flow:Robust
Primary Risk:Regulatory and Marketing Spend

Key Thesis Takeaways

  • Booking Holdings demonstrates resilient revenue growth, peaking at $9.0 billion in 2025Q3, though the shift toward the Merchant model and high performance marketing spend—which reached $4.6 billion in the same period—suggests potential for ongoing margin volatility.
  • While the company maintains a robust cash-generating engine, the aggressive deployment of $3.8 billion toward share repurchases in 2026Q1 has driven equity into negative territory at -$8.7 billion.
  • Investors should monitor whether the 'Connected Trip' strategy can sustainably improve long-term profitability or if it will continue to dilute operating margins, which compressed from 43.7% in 2025Q3 to 23.0% in 2026Q1.

Verdict Logic

while the company maintains a compelling forward P/E of 17.36 and a PEG ratio of 0.17, the structural decline in operating margins to 23.0% and negative equity of -$8.7 billion warrant a cautious approach regarding long-term balance sheet health.

BKNG Growth Metrics

Booking Holdings Inc. (BKNG) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years11.3%
5 Years31.69%
3 Years16.35%
TTM14.95%

Profit CAGR

10 Years7.79%
5 Years146.82%
3 Years20.9%
TTM13.15%

EPS CAGR

10 Years12.84%
5 Years158.64%
3 Years29.42%
TTM17.95%

Return on Capital

10 Years32.01%
5 Years45.28%
3 Years60.9%
Last Year75.38%

BKNG Recent Earnings

Booking Holdings Inc. (BKNG) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 11/12 qtrs (92%)●Beat Revenue 12/12 qtrs (100%)
Q2 2026Latest
Apr 28, 2026
Metric
Actual
Est
EPS
$1.14+5.6%
$1.08
Rev
$5.5B+0.2%
$5.5B
Q1 2026
Feb 18, 2026
Metric
Actual
Est
EPS
$1.95+0.0%
$1.95
Rev
$6.3B+3.4%
$6.1B
Q4 2025
Oct 28, 2025
Metric
Actual
Est
EPS
$3.98+3.9%
$3.83
Rev
$9.0B+3.0%
$8.7B
Q3 2025
Jul 29, 2025
Metric
Actual
Est
EPS
$2.22+10.4%
$2.01
Rev
$6.8B+3.7%
$6.6B
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestApr 28, 2026
$1.14vs $1.08+5.6%
$5.5Bvs $5.5B+0.2%
Q1 2026Feb 18, 2026
$1.95vs $1.95+0.0%
$6.3Bvs $6.1B+3.4%
Q4 2025Oct 28, 2025
$3.98vs $3.83+3.9%
$9.0Bvs $8.7B+3.0%
Q3 2025Jul 29, 2025
$2.22vs $2.01+10.4%
$6.8Bvs $6.6B+3.7%
Based on last 12 quarters of dataView full earnings history →

Latest BKNG News

Recent stock market news and headlines for Booking Holdings Inc. (BKNG)

Business Insider·1 day ago
A top Booking.com exec shares his go-to AI prompt

Booking.com's chief business officer said he uses AI to analyze how rivals are tackling strategic problems. James Waters, who oversees areas like product, said AI helps with research that would otherwise take days.

Zacks Investment Research·5 days ago
Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

GlobeNewsWire·5 days ago
Flyte Announces Successful Launch of New Direct-to-Consumer Booking Platform

Revenue Increased Sequentially Approximately 170% from Q1 to Q2 (QoQ) as Customer Adoption Accelerates Across Key Travel Markets Revenue Increased Sequentially Approximately 170% from Q1 to Q2 (QoQ) as Customer Adoption Accelerates Across Key Travel Markets

Zacks Investment Research·5 days ago
Booking Holdings (BKNG) Ascends While Market Falls: Some Facts to Note

Booking Holdings (BKNG) closed the most recent trading day at $182.64, moving +2.47% from the previous trading session.

Seeking Alpha·Jun 30, 2026
The Iran War Won't Stop Booking Holdings' Growth

Booking Holdings is reiterated as a "Buy," supported by robust Q1 2026 results and a compelling valuation discount. BKNG delivered 16.2% revenue growth and 15.2% adjusted EPS growth, consistently beating consensus despite geopolitical headwinds. The Connected Trip strategy and strong merchant booking growth underpin long-term double-digit EPS growth expectations and platform resilience.

Peers Comparison

Key metrics vs top competitors for Booking Holdings Inc. (BKNG)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
BKNG logoBKNGBooking Holdings Inc.Current
$181.03$140.28B27.3513.39%20.08%—0.84%
EXPE logoEXPEExpedia Group, Inc.
$266.76$31.21B27.197.61%10.26%68.68%—
ABNB logoABNBAirbnb, Inc.
$147.65$87.63B36.6410.26%19.9%31.24%—
TRIP logoTRIPTripadvisor, Inc.
$13.88$1.62B44.773.05%0.99%2.86%—
TCOM logoTCOMTrip.com Group Limited
$41.08$25.87B6.0213.91%53.44%20.8%—
MMYT logoMMYTMakeMyTrip Limited
$57.35$5.44B122.026.71%4.96%——

Compare BKNG vs Peers

Booking Holdings Inc. (BKNG) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs EXPE

Most directly comparable listed peer for BKNG.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare BKNG against a more recognizable public peer.

Peer Set

Compare Top 5

vs EXPE, ABNB, TRIP, TCOM

BKNG SEC Filings & Documents

Booking Holdings Inc. (BKNG) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Apr 28, 2026·SEC

Material company update

Apr 2, 2026·SEC

Material company update

Apr 2, 2026·SEC

10-K Annual Reports

3
FY 2026

Feb 18, 2026·SEC

FY 2025

Feb 20, 2025·SEC

FY 2024

Feb 22, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Apr 28, 2026·SEC

FY 2025

Oct 28, 2025·SEC

FY 2025

Jul 29, 2025·SEC

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BKNG Frequently Asked Questions

Booking Holdings Inc. (BKNG) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Booking Holdings Inc.'s revenue?

Booking Holdings Inc. (BKNG) reported $27.69B in revenue for fiscal year 2025. This represents a 78556% increase from $35.2M in 1998.

How fast is Booking Holdings Inc. growing?

Booking Holdings Inc. (BKNG) grew revenue by 13.4% over the past year. This is steady growth.

Is BKNG profitable?

Yes, Booking Holdings Inc. (BKNG) is profitable, generating $6.15B in net income for fiscal year 2025 (20.1% net margin).

Dividend & Returns
Does BKNG pay dividends?

Yes, Booking Holdings Inc. (BKNG) pays a dividend with a yield of 0.84%. This makes it attractive for income-focused investors.

What is Booking Holdings Inc.'s free cash flow?

Booking Holdings Inc. (BKNG) generated $9.03B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in BKNG back in 1998?

Total return calculator · dividends reinvested · 28+ years of data

See returns →