Bath & Body Works, Inc. (BBWI) Price Target Analysis
Updated Jul 2, 2026
Analyst Rating: Hold
Based on 22 analysts7.9% Below Target
BBWI trades 7.9% below Wall Street's consensus target of $22.25.
Current Price$20.62
Average Target$22.25
Target
Current
Low$19.00
Median$22.50
High$26.00
Analyst Target Range
Forward P/E6.9x
(Value)
PEG Ratio14.97
(Expensive)
Implied Growth-17.2%
(Declining)
Analyst Spread31.5%
(Moderate)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes BBWI achieves its forward estimates and maintains a stable P/E multiple of 6.9x. This scenario reflects the blended consensus of 22 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
BBWI Price Target Analysis
Updated July 8, 2026As of July 8, 2026, Bath & Body Works, Inc. (BBWI) has a Wall Street consensus price target of $22.25, based on estimates from 22 covering analysts. With the stock currently trading at $20.62, this represents a potential upside of +7.9%. The company has a market capitalization of $4.16B.
Analyst price targets range from a low of $19.00 to a high of $26.00, representing a 31% spread in expectations. The median target of $22.50 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 9 analysts rating the stock as a Buy or Strong Buy,13 rating it Hold, and 0 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, BBWI trades at a trailing P/E of 6.7x and forward P/E of 6.9x. The forward PEG ratio of 14.97 reflects a premium valuation. Analysts expect EPS to grow -17.2% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $28.46, with bear and bull scenarios of $17.93 and $37.50 respectively. Model confidence stands at 48/100, suggesting limited visibility into future performance.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+17.7%
Industry Consensus
Avg Forward P/E
16.5x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 ELFe.l.f. Beauty, Inc. | $4.5B | $75.34 | $74.78 | -0.7% | Buy | 22.8x | 27 |
 ULTAUlta Beauty, Inc. | $19.5B | $453.78 | $671.13 | +47.9% | Buy | 15.8x | 47 |
 COTYCoty Inc. | $2.0B | $2.23 | $3.50 | +57.0% | Hold | 10.3x | 33 |
 IPARInter Parfums, Inc. | $3.9B | $122.25 | $112.00 | -8.4% | Buy | 25.1x | 19 |
 SKINThe Beauty Health Company | $144M | $1.11 | $1.53 | +37.8% | Hold | — | 14 |
 ANFAbercrombie & Fitch Co. | $4.0B | $89.07 | $113.20 | +27.1% | Hold | 9.1x | 56 |
 AEOAmerican Eagle Outfitters, Inc. | $2.8B | $16.52 | $19.25 | +16.5% | Hold | 12.0x | 52 |
 VSCOVictoria's Secret & Co. | $6.2B | $78.23 | $57.00 | -27.1% | Buy | 28.6x | 14 |
 URBNUrban Outfitters, Inc. | $6.1B | $68.21 | $86.00 | +26.1% | Hold | 12.9x | 58 |
 CRICarter's, Inc. | $1.5B | $39.82 | $40.33 | +1.3% | Buy | 12.0x | 24 |
BBWI — Frequently Asked Questions
Quick answers to the most common questions about buying BBWI stock.
What is the BBWI stock price target for 2026?
The consensus price target for BBWI is $22.25, close to the current price of $20.62 (7.9% implied move). Based on 22 analyst estimates, the stock appears fairly valued near current levels.
Is BBWI a buy, sell, or hold?
BBWI has a consensus rating of "Hold" based on 22 Wall Street analysts. The rating breakdown is mixed, with 13 Hold ratings making up the largest segment. The consensus 12-month price target of $22.25 implies 7.9% upside from current levels.
Is BBWI stock overvalued or undervalued?
With a forward P/E of 6.9199x, BBWI trades at a relatively low valuation. The consensus target of $22.25 implies 7.9% appreciation, suggesting the market may be pricing in risks.
How high can BBWI stock go?
The most bullish Wall Street analyst has a price target of $26 for BBWI, while the most conservative target is $19. The consensus of $22.25 represents the median expectation. Our quantitative valuation model projects a bull case target of $38 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover BBWI stock?
BBWI is well covered by analysts, with 22 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 9 have Buy ratings, 13 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the BBWI stock forecast?
The 12-month BBWI stock forecast based on 22 Wall Street analysts shows a consensus price target of $22.25, with estimates ranging from $19 (bear case) to $26 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $28, with bear/bull scenarios of $18/$38.
What is BBWI's fair value based on fundamentals?
Our quantitative valuation model calculates BBWI's fair value at $28 (base case), with a bear case of $18 and bull case of $38. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 48/100.
What is BBWI's forward P/E ratio?
BBWI trades at a forward P/E ratio of 6.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 6.7x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy BBWI stock?
BBWI appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $22.25 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do BBWI price targets vary so much?
BBWI analyst price targets range from $19 to $26, a 31% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $22.25 consensus represents the middle ground. Our model's $18-$38 range provides an independent fundamental perspective.
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