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URBNUrban Outfitters, Inc.
$68.21$6.1B
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URBN logo

Urban Outfitters, Inc. (URBN) Price Target Analysis

Updated Jul 2, 2026
Analyst Rating: Hold
Based on 58 analysts

26.1% Below Target

URBN trades 26.1% below Wall Street's consensus target of $86.00.

Current Price$68.21
Average Target$86.00
Target
Current
Low$72.00
Median$86.00
High$100.00

Analyst Target Range

Forward P/E12.9x
(Value)
PEG Ratio0.06
(Undervalued)
Implied Growth-0.8%
(Declining)
Analyst Spread32.6%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$68.21
Consensus$86.00
High$100.00
Low$72.00

Consensus Scenario Assumptions

The base valuation assumes URBN achieves its forward estimates and maintains a stable P/E multiple of 12.9x. This scenario reflects the blended consensus of 58 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 58 published analyst recommendations for URBN

57% hold / mixed conviction
+21
BearishBullish
Weighted analyst sentiment score based on 58 ratings
ConsensusHold
Coverage58 Analysts
Net Score+21
Bull / Bear41% / 2%
Strong Buy12%
Buy2340%
Hold3357%
Sell12%
Strong Sell00%
Strong Buy
12%
Buy
2340%
Hold
3357%
Sell
12%
Strong Sell
00%
Recommendation Mix41% Buy · 57% Hold · 2% Sell
Buy (24)Hold (33)Sell (1)

URBN Price Target Analysis

Updated July 8, 2026

As of July 8, 2026, Urban Outfitters, Inc. (URBN) has a Wall Street consensus price target of $86.00, based on estimates from 58 covering analysts. With the stock currently trading at $68.21, this represents a potential upside of +26.1%. The company has a market capitalization of $6.12B.

Analyst price targets range from a low of $72.00 to a high of $100.00, representing a 33% spread in expectations. The median target of $86.00 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 24 analysts rating the stock as a Buy or Strong Buy,33 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, URBN trades at a trailing P/E of 13.5x and forward P/E of 12.9x. The forward PEG ratio of 0.06 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow -0.8% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $94.24, with bear and bull scenarios of $59.37 and $124.16 respectively. Model confidence stands at 57/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+14.6%
Industry Consensus
Avg Forward P/E
15.3x
(Fair)
Peers with Coverage
9 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
ANF logo
ANFAbercrombie & Fitch Co.
$4.0B$89.07$113.20
+27.1%
Hold9.1x56
AEO logo
AEOAmerican Eagle Outfitters, Inc.
$2.8B$16.52$19.25
+16.5%
Hold12.0x52
CRI logo
CRICarter's, Inc.
$1.5B$39.82$40.33
+1.3%
Buy12.0x24
ZUMZ logo
ZUMZZumiez Inc.
$296M$17.55$19.50
+11.1%
Hold22.0x33
TLYS logo
TLYSTilly's, Inc.
$128M$4.25$5.50
+29.4%
Hold—17
BOOT logo
BOOTBoot Barn Holdings, Inc.
$4.8B$158.03$223.83
+41.6%
Buy21.6x29
VSCO logo
VSCOVictoria's Secret & Co.
$6.2B$78.23$57.00
-27.1%
Buy28.6x14
CATO logo
CATOThe Cato Corporation
$59M$3.31—————
PVH logo
PVHPVH Corp.
$3.6B$77.05$92.00
+19.4%
Buy7.1x38
HBI logo
HBIHanesbrands Inc.
$2.3B$6.47$7.25
+12.1%
Buy9.8x34

URBN — Frequently Asked Questions

Quick answers to the most common questions about buying URBN stock.

What is the URBN stock price target for 2026?

The consensus Wall Street price target for URBN is $86, representing 26.1% upside from the current price of $68.21. With 58 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is URBN a buy, sell, or hold?

URBN has a consensus rating of "Hold" based on 58 Wall Street analysts. The rating breakdown is mixed, with 33 Hold ratings making up the largest segment. The consensus 12-month price target of $86 implies 26.1% upside from current levels.

Is URBN stock overvalued or undervalued?

With a forward P/E of 12.9345x, URBN trades at a relatively low valuation. The consensus target of $86 implies 26.1% appreciation, suggesting meaningful undervaluation.

How high can URBN stock go?

The most bullish Wall Street analyst has a price target of $100 for URBN, while the most conservative target is $72. The consensus of $86 represents the median expectation. Our quantitative valuation model projects a bull case target of $124 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover URBN stock?

URBN is heavily covered by Wall Street, with 58 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 23 have Buy ratings, 33 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the URBN stock forecast?

The 12-month URBN stock forecast based on 58 Wall Street analysts shows a consensus price target of $86, with estimates ranging from $72 (bear case) to $100 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $94, with bear/bull scenarios of $59/$124.

What is URBN's fair value based on fundamentals?

Our quantitative valuation model calculates URBN's fair value at $94 (base case), with a bear case of $59 and bull case of $124. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 57/100.

What is URBN's forward P/E ratio?

URBN trades at a forward P/E ratio of 12.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 13.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy URBN stock?

Wall Street analysts are very optimistic on URBN, with a "Hold" consensus rating and $86 price target (26.1% upside). 24 of 58 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do URBN price targets vary so much?

URBN analyst price targets range from $72 to $100, a 33% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $86 consensus represents the middle ground. Our model's $59-$124 range provides an independent fundamental perspective.

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