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BWMXBetterware de México, S.A.P.I. de C.V.
$18.44$687M
Overview & Verdict
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Valuation & Forecasts
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BWMX logoBetterware de México, S.A.P.I. de C.V.(BWMX)Earnings, Financials & Key Ratios

BWMX•NASDAQ
$18.44
11.3× P/E·Price updated Jul 6, 2026
SectorConsumer CyclicalIndustrySpecialty RetailSub-IndustryHome Furnishings and Decor Retail
AboutBetterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer company in Mexico. It focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, bedroom, bathroom, laundry and cleaning, and other categories. The company sells its products through twelve catalogues. Betterware de México, S.A.P.I. de C.V. was incorporated in 1995 and is based in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier, S.A. de C.V.Show more
  • Revenue$14.24B+1.0%
  • EBITDA$2.65B+27.4%
  • Net Income$1.06B+49.0%
  • EPS (Diluted)28.48+49.3%
  • Gross Margin66.56%-2.0%
  • EBITDA Margin18.58%+26.1%
  • Operating Margin15.85%+32.5%
  • Net Margin7.45%+47.6%
  • ROE84.6%+56.6%

BWMX Price & Volume

Betterware de México, S.A.P.I. de C.V. (BWMX) stock price & volume — 10-year historical chart

Loading chart...

Operational Volatility Challenges Betterware's Growth Trajectory

Investment Thesis • Updated 2026Q1

VerdictNeutral
Growth:Mixed
Profitability:Moderate
Financial:Strained
Cash Flow:Mixed
Primary Risk:Sales force churn sensitivity

Key Thesis Takeaways

  • Betterware de México faces a complex outlook characterized by stagnant revenue growth of 0.3% in 2026Q1 and significant earnings volatility, which complicates the sustainability of its direct-selling business model.
  • While the company maintains a high dividend yield of 6.8%, the aggressive capital return policy appears to conflict with a strained balance sheet that features a debt-to-equity ratio of 2.95.
  • Investors should monitor the company's ability to stabilize operating margins, which have fluctuated between 1.8% and 21.2% over the last ten quarters, before committing to a long-term position.

Verdict Logic

while the stock trades at a low P/E of 10.98, the high debt-to-equity ratio of 2.95 and inconsistent free cash flow margins ranging from -1.6% to 27.9% warrant a cautious, wait-and-see approach.

BWMX Growth Metrics

Betterware de México, S.A.P.I. de C.V. (BWMX) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years14.5%
3 Years7.37%
TTM-0.72%

Profit CAGR

10 Years-
5 Years28.87%
3 Years6.73%
TTM97.75%

EPS CAGR

10 Years-
5 Years26.82%
3 Years6.75%
TTM97.08%

Return on Capital

10 Years70.57%
5 Years50.96%
3 Years31.52%
Last Year39.18%

BWMX Recent Earnings

Betterware de México, S.A.P.I. de C.V. (BWMX) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 7/12 qtrs (58%)●Beat Revenue 3/12 qtrs (25%)
Q2 2026Latest
Apr 23, 2026
Metric
Actual
Est
EPS
$0.43+2.4%
$0.42
Rev
$196M-1.2%
$198M
Q1 2026
Feb 26, 2026
Metric
Actual
Est
EPS
$0.37-32.7%
$0.55
Rev
$212M-0.6%
$213M
Q4 2025
Oct 23, 2025
Metric
Actual
Est
EPS
$0.45+2.3%
$0.44
Rev
$3.4B-12.7%
$3.9B
Q3 2025
Jul 24, 2025
Metric
Actual
Est
EPS
$0.45+50.0%
$0.30
Rev
$191M-94.7%
$3.6B
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestApr 23, 2026
$0.43vs $0.42+2.4%
$196Mvs $198M-1.2%
Q1 2026Feb 26, 2026
$0.37vs $0.55-32.7%
$212Mvs $213M-0.6%
Q4 2025Oct 23, 2025
$0.45vs $0.44+2.3%
$3.4Bvs $3.9B-12.7%
Q3 2025Jul 24, 2025
$0.45vs $0.30+50.0%
$191Mvs $3.6B-94.7%
Based on last 12 quarters of dataView full earnings history →

Peers Comparison

Key metrics vs top competitors for Betterware de México, S.A.P.I. de C.V. (BWMX)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
BWMX logoBWMXBetterware de México, S.A.P.I. de C.V.Current
$18.44$686.78M11.311.01%7.45%84.6%6.64%
NUS logoNUSNu Skin Enterprises, Inc.
$5.04$244.69M1.58-14.26%3.78%6.84%—
QNST logoQNSTQuinStreet, Inc.
$16.39$941.53M203.1078.27%5.53%23.85%—
HLF logoHLFHerbalife Nutrition Ltd.
$12.87$1.33B5.850.89%4.67%——
TUYA logoTUYATuya Inc.
$1.82$1.12B19.248.05%9.12%2.91%—
RCKY logoRCKYRocky Brands, Inc.
$39.71$299.47M13.426.22%3.78%7.51%—

Compare BWMX vs Peers

Betterware de México, S.A.P.I. de C.V. (BWMX) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs NUS

Most directly comparable listed peer for BWMX.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare BWMX against a more recognizable public peer.

Peer Set

Compare Top 5

vs NUS, QNST, HLF, TUYA

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BWMX Frequently Asked Questions

Betterware de México, S.A.P.I. de C.V. (BWMX) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Betterware de México, S.A.P.I. de C.V.'s revenue?

Betterware de México, S.A.P.I. de C.V. (BWMX) reported $14.07B in revenue for fiscal year 2025. This represents a 870% increase from $1.45B in 2017.

How fast is Betterware de México, S.A.P.I. de C.V. growing?

Betterware de México, S.A.P.I. de C.V. (BWMX) grew revenue by 1.0% over the past year. Growth has been modest.

Is BWMX profitable?

Yes, Betterware de México, S.A.P.I. de C.V. (BWMX) is profitable, generating $1.18B in net income for fiscal year 2025 (7.4% net margin).

Dividend & Returns
Does BWMX pay dividends?

Yes, Betterware de México, S.A.P.I. de C.V. (BWMX) pays a dividend with a yield of 6.64%. This makes it attractive for income-focused investors.

What is BWMX's return on equity?

Betterware de México, S.A.P.I. de C.V. (BWMX) has a return on equity (ROE) of 84.6%. This is excellent, indicating efficient use of shareholder capital.

What is Betterware de México, S.A.P.I. de C.V.'s free cash flow?

Betterware de México, S.A.P.I. de C.V. (BWMX) generated $21.62B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in BWMX back in 2017?

Total return calculator · dividends reinvested · 9+ years of data

See returns →