Under Armour, Inc. (UA) Price Target Analysis
Updated Jul 2, 2026
Analyst Rating: Hold
Based on 68 analysts16.3% Above Target
UA trades 16.3% above Wall Street's consensus target of $5.50.
Current Price$6.57
Average Target$5.50
Low$5.50
Median$5.50
High$5.50
Analyst Target Range
Forward P/E56.1x
(High Premium)
PEG Ratio—
Implied Growth+110.1%
(High Growth)
Analyst Spread0.0%
(High Agreement)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes UA achieves its forward estimates and maintains a stable P/E multiple of 56.1x. This scenario reflects the blended consensus of 68 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
UA Price Target Analysis
Updated July 8, 2026As of July 8, 2026, Under Armour, Inc. (UA) has a Wall Street consensus price target of $5.50, based on estimates from 68 covering analysts. With the stock currently trading at $6.57, this represents a potential downside of -16.3%. The company has a market capitalization of $2.80B.
Analyst price targets range from a low of $5.50 to a high of $5.50, representing a 0% spread in expectations. The median target of $5.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 28 analysts rating the stock as a Buy or Strong Buy,32 rating it Hold, and 8 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, UA trades at a trailing P/E of -5.7x and forward P/E of 56.1x. Analysts expect EPS to grow +110.1% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+16.7%
Industry Consensus
Avg Forward P/E
17.0x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 NKENIKE, Inc. | $63.9B | $43.21 | $53.58 | +24.0% | Buy | 28.8x | 71 |
 COLMColumbia Sportswear Company | $3.4B | $64.03 | $63.33 | -1.1% | Hold | 16.6x | 28 |
 PVHPVH Corp. | $3.6B | $77.05 | $92.00 | +19.4% | Buy | 7.1x | 38 |
 HBIHanesbrands Inc. | $2.3B | $6.47 | $7.25 | +12.1% | Buy | 9.8x | 34 |
 RLRalph Lauren Corporation | $24.1B | $395.31 | $440.25 | +11.4% | Buy | 24.2x | 48 |
 ONONOn Holding AG | $12.2B | $36.62 | $51.30 | +40.1% | Buy | 26.1x | 26 |
 DECKDeckers Outdoor Corporation | $14.7B | $106.08 | $118.73 | +11.9% | Hold | 15.4x | 56 |
 CROXCrocs, Inc. | $6.2B | $124.55 | $125.11 | +0.4% | Buy | 9.1x | 37 |
 WWWWolverine World Wide, Inc. | $1.4B | $17.16 | $21.25 | +23.8% | Hold | 12.9x | 38 |
 VFCV.F. Corporation | $6.4B | $16.45 | $20.50 | +24.6% | Hold | 20.0x | 58 |
UA — Frequently Asked Questions
Quick answers to the most common questions about buying UA stock.
What is the UA stock price target for 2026?
UA's consensus price target is $5.5, -16.3% below the current price of $6.57. The 68 analysts tracking UA see downside risk at present valuations.
Is UA a buy, sell, or hold?
UA has a consensus rating of "Hold" based on 68 Wall Street analysts. The rating breakdown is mixed, with 32 Hold ratings making up the largest segment. The consensus 12-month price target of $5.5 implies -16.3% downside from current levels.
Is UA stock overvalued or undervalued?
At a forward P/E of 56.058x, UA trades at a premium valuation. The consensus price target of $5.5 (-16.3% downside) suggests analysts may view current valuations as stretched.
How high can UA stock go?
The most bullish Wall Street analyst has a price target of $5.5 for UA, while the most conservative target is $5.5. The consensus of $5.5 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover UA stock?
UA is heavily covered by Wall Street, with 68 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 27 have Buy ratings, 32 recommend Hold, and 8 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the UA stock forecast?
The 12-month UA stock forecast based on 68 Wall Street analysts shows a consensus price target of $5.5, with estimates ranging from $5.5 (bear case) to $5.5 (bull case). The median consensus rating is "Hold".
What is UA's forward P/E ratio?
UA trades at a forward P/E ratio of 56.1x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy UA stock?
Analysts are cautious on UA, with 8 Sell ratings and a price target of $5.5 (-16.3% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do UA price targets vary so much?
UA analyst price targets range from $5.5 to $5.5, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $5.5 consensus represents the middle ground.
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