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ONONOn Holding AG
$36.87$12.3B
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On Holding AG (ONON) Price Target Analysis

Updated Jul 2, 2026
Analyst Rating: Buy
Based on 26 analysts

39.1% Below Target

ONON trades 39.1% below Wall Street's consensus target of $51.30.

Current Price$36.87
Average Target$51.30
Target
Current
Low$42.00
Median$51.50
High$59.00

Analyst Target Range

Forward P/E26.2x
(Growth Premium)
PEG Ratio—
Implied Growth+87.1%
(High Growth)
Analyst Spread33.1%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$36.87
Consensus$51.30
High$59.00
Low$42.00

Consensus Scenario Assumptions

The base valuation assumes ONON achieves its forward estimates and maintains a stable P/E multiple of 26.2x. This scenario reflects the blended consensus of 26 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 26 published analyst recommendations for ONON

20/26 analysts are bullish
+37
BearishBullish
Weighted analyst sentiment score based on 26 ratings
ConsensusBuy
Coverage26 Analysts
Net Score+37
Bull / Bear77% / 4%
Strong Buy00%
Buy2077%
Hold519%
Sell14%
Strong Sell00%
Strong Buy
00%
Buy
2077%
Hold
519%
Sell
14%
Strong Sell
00%
Recommendation Mix77% Buy · 19% Hold · 4% Sell
Buy (20)Hold (5)Sell (1)

ONON Price Target Analysis

Updated July 7, 2026

As of July 7, 2026, On Holding AG (ONON) has a Wall Street consensus price target of $51.30, based on estimates from 26 covering analysts. With the stock currently trading at $36.87, this represents a potential upside of +39.1%. The company has a market capitalization of $12.29B.

Analyst price targets range from a low of $42.00 to a high of $59.00, representing a 33% spread in expectations. The median target of $51.50 aligns closely with the consensus average.

The current analyst consensus rating is Buy, with 20 analysts rating the stock as a Buy or Strong Buy,5 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, ONON trades at a trailing P/E of 51.2x and forward P/E of 26.2x. Analysts expect EPS to grow +87.1% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $57.87, with bear and bull scenarios of $36.46 and $76.25 respectively. Model confidence stands at 55/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+13.6%
Industry Consensus
Avg Forward P/E
22.0x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
NKE logo
NKENIKE, Inc.
$64.1B$43.34$53.58
+23.6%
Buy28.9x71
LULU logo
LULULululemon Athletica Inc.
$13.1B$115.64$143.89
+24.4%
Hold8.9x71
DECK logo
DECKDeckers Outdoor Corporation
$14.7B$105.67$118.73
+12.4%
Hold15.3x56
BIRK logo
BIRKBirkenstock Holding plc
$8.5B$46.16$48.65
+5.4%
Buy23.1x16
UAA logo
UAAUnder Armour, Inc.
$2.9B$6.81$6.50
-4.6%
Hold58.1x74
CROX logo
CROXCrocs, Inc.
$6.3B$125.78$125.11
-0.5%
Buy9.2x37
WWW logo
WWWWolverine World Wide, Inc.
$1.4B$17.00$21.25
+25.0%
Hold12.8x38
COLM logo
COLMColumbia Sportswear Company
$3.3B$63.30$63.33
+0.0%
Hold16.5x28
VFC logo
VFCV.F. Corporation
$6.5B$16.50$20.50
+24.2%
Hold20.0x58
AMZN logo
AMZNAmazon.com, Inc.
$2.6T$244.16$307.77
+26.1%
Buy27.7x94

ONON — Frequently Asked Questions

Quick answers to the most common questions about buying ONON stock.

What is the ONON stock price target for 2026?

The consensus Wall Street price target for ONON is $51.3, representing 39.1% upside from the current price of $36.87. With 26 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is ONON a buy, sell, or hold?

ONON has a consensus rating of "Buy" based on 26 Wall Street analysts. The rating breakdown is predominantly bullish, with 20 Buy/Strong Buy ratings. The consensus 12-month price target of $51.3 implies 39.1% upside from current levels.

Is ONON stock overvalued or undervalued?

ONON trades at a forward P/E of 26.2308x, representing a moderate valuation. With analysts targeting $51.3 (39.1% implied move), the stock appears reasonably valued with upside.

How high can ONON stock go?

The most bullish Wall Street analyst has a price target of $59 for ONON, while the most conservative target is $42. The consensus of $51.3 represents the median expectation. Our quantitative valuation model projects a bull case target of $76 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover ONON stock?

ONON is heavily covered by Wall Street, with 26 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 20 have Buy ratings, 5 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the ONON stock forecast?

The 12-month ONON stock forecast based on 26 Wall Street analysts shows a consensus price target of $51.3, with estimates ranging from $42 (bear case) to $59 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $58, with bear/bull scenarios of $36/$76.

What is ONON's fair value based on fundamentals?

Our quantitative valuation model calculates ONON's fair value at $58 (base case), with a bear case of $36 and bull case of $76. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 55/100.

What is ONON's forward P/E ratio?

ONON trades at a forward P/E ratio of 26.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 51.2x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy ONON stock?

Wall Street analysts are very optimistic on ONON, with a "Buy" consensus rating and $51.3 price target (39.1% upside). 20 of 26 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do ONON price targets vary so much?

ONON analyst price targets range from $42 to $59, a 33% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $51.3 consensus represents the middle ground. Our model's $36-$76 range provides an independent fundamental perspective.

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