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SOBRSOBR Safe, Inc.
$0.78$1M
Overview & Verdict
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SOBR logoSOBR Safe, Inc.(SOBR)Earnings, Financials & Key Ratios

SOBR•NASDAQ
$0.78
Price updated Jul 7, 2026
SectorTechnologyIndustryTech Hardware & EquipmentSub-IndustrySecurity, Safety and Public Safety Hardware
AboutSOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.Show more
  • Revenue$437K+105.6%
  • EBITDA-$8M-14.0%
  • Net Income-$9M-4.0%
  • EPS (Diluted)-6.12+96.4%
  • Gross Margin-35.16%-490.2%
  • EBITDA Margin-1900.33%+44.5%
  • Operating Margin-1989.32%+44.9%
  • Net Margin-2046.34%+49.4%
  • ROE-121.56%+16.8%

SOBR Price & Volume

SOBR Safe, Inc. (SOBR) stock price & volume — 10-year historical chart

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Persistent Operational Losses Challenge Long-Term Viability

Investment Thesis • Updated 2026Q1

VerdictNegative
Growth:Mixed
Profitability:Negative
Financial:Vulnerable
Cash Flow:Burning
Primary Risk:Persistent negative gross margins

Key Thesis Takeaways

  • SOBR Safe, Inc.
  • faces a precarious outlook characterized by erratic revenue growth and a structural inability to maintain positive gross margins, which recently dipped to -34.8% in 2026Q1.
  • The company's reliance on high SG&A expenditures, often exceeding $2 million per quarter, continues to erode its capital base and deplete cash reserves.
  • Investors should remain cautious as the company struggles to convert its alcohol detection hardware into a scalable, self-sustaining business model.

Verdict Logic

the company's inability to generate positive free cash flow, evidenced by a -32.8% FCF margin in 2026Q1, suggests a high risk of continued value destruction for shareholders.

SOBR Growth Metrics

SOBR Safe, Inc. (SOBR) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years-
3 Years131.36%
TTM70.99%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-17.32%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM97.64%

Return on Capital

10 Years-169.86%
5 Years-184.84%
3 Years-121.06%
Last Year-117.44%

Peers Comparison

Key metrics vs top competitors for SOBR Safe, Inc. (SOBR)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
SOBR logoSOBRSOBR Safe, Inc.Current
$0.78$1.15M-0.13105.62%-2046.34%-121.56%—
BLNK logoBLNKBlink Charging Co.
$0.59$70.41M-0.78-16.08%-71.8%-106.04%—
ALCO logoALCOAlico, Inc.
$42.03$311.71M-2.18-5.52%-115.6%-17.4%—
STSS logoSTSSSharps Technology, Inc.
$1.11$46.98M-0.10—-93391.33%-166.42%—
TPVG logoTPVGTriplePoint Venture Growth BDC Corp.
$4.75$192.85M3.8936.55%-19.55%-3.39%—
AXON logoAXONAxon Enterprise, Inc.
$640.46$51.6B424.1533.47%6.91%6.58%—

Compare SOBR vs Peers

SOBR Safe, Inc. (SOBR) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs BLNK

Most directly comparable listed peer for SOBR.

Scale Benchmark

vs AXON

Larger-name benchmark to compare SOBR against a more recognizable public peer.

Peer Set

Compare Top 5

vs BLNK, ALCO, STSS, TPVG

SOBR SEC Filings & Documents

SOBR Safe, Inc. (SOBR) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

May 27, 2026·SEC

Material company update

May 13, 2026·SEC

Material company update

Apr 30, 2026·SEC

10-K Annual Reports

4
FY 2026

Apr 10, 2026·SEC

FY 2025

Apr 15, 2025·SEC

FY 2024

Apr 1, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Apr 30, 2026·SEC

FY 2025

Nov 12, 2025·SEC

FY 2025

Aug 7, 2025·SEC

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SOBR Frequently Asked Questions

SOBR Safe, Inc. (SOBR) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is SOBR Safe, Inc.'s revenue?

SOBR Safe, Inc. (SOBR) reported $0.4M in revenue for fiscal year 2025.

How fast is SOBR Safe, Inc. growing?

SOBR Safe, Inc. (SOBR) grew revenue by 105.6% over the past year. This is strong growth.

Is SOBR profitable?

SOBR Safe, Inc. (SOBR) reported a net loss of $9.4M for fiscal year 2025.

Dividend & Returns
What is SOBR's return on equity?

SOBR Safe, Inc. (SOBR) has a return on equity (ROE) of -121.6%. Negative ROE indicates the company is unprofitable.

What is SOBR Safe, Inc.'s free cash flow?

SOBR Safe, Inc. (SOBR) had negative free cash flow of $7.9M in fiscal year 2025, likely due to heavy capital investments.

What if you invested $1,000 in SOBR back in 2011?

Total return calculator · dividends reinvested · 15+ years of data

See returns →