RCKY trades 30.5% below Wall Street's consensus target of $52.00.
Last 12 months price action with 12-month analyst target path
The base valuation assumes RCKY achieves its forward estimates and maintains a stable P/E multiple of 10.9x. This scenario reflects the blended consensus of 4 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of July 8, 2026, Rocky Brands, Inc. (RCKY) has a Wall Street consensus price target of $52.00, based on estimates from 4 covering analysts. With the stock currently trading at $39.84, this represents a potential upside of +30.5%. The company has a market capitalization of $300M.
Analyst price targets range from a low of $42.00 to a high of $62.00, representing a 38% spread in expectations. The median target of $52.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 2 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, RCKY trades at a trailing P/E of 13.5x and forward P/E of 10.9x. The forward PEG ratio of 15.74 reflects a premium valuation. Analysts expect EPS to grow +50.3% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $36.47, with bear and bull scenarios of $22.97 and $48.05 respectively. Model confidence stands at 41/100, suggesting limited visibility into future performance.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
WEYSWeyco Group, Inc. | $360M | $37.72 | — | — | Hold | 14.4x | 2 |
BOOTBoot Barn Holdings, Inc. | $4.8B | $158.03 | $223.83 | +41.6% | Buy | 21.6x | 29 |
DBIDesigner Brands Inc. | $276M | $5.44 | $8.00 | +47.1% | Hold | — | 29 |
CLARClarus Corporation | $122M | $3.18 | $3.95 | +24.2% | Hold | 28.9x | 11 |
SHOOSteven Madden, Ltd. | $2.9B | $39.89 | $42.50 | +6.5% | Buy | 18.8x | 31 |
WWWWolverine World Wide, Inc. | $1.4B | $17.16 | $21.25 | +23.8% | Hold | 12.9x | 38 |
CALCaleres, Inc. | $403M | $11.94 | $28.25 | +136.6% | Buy | 22.6x | 13 |
SCVLShoe Carnival, Inc. | $415M | $15.12 | $22.00 | +45.5% | Hold | 8.0x | 15 |
DECKDeckers Outdoor Corporation | $14.7B | $106.08 | $118.73 | +11.9% | Hold | 15.4x | 56 |
NKENIKE, Inc. | $63.9B | $43.21 | $53.58 | +24.0% | Buy | 28.8x | 71 |
Quick answers to the most common questions about buying RCKY stock.
The consensus Wall Street price target for RCKY is $52, representing 30.5% upside from the current price of $39.84. With 4 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
RCKY has a consensus rating of "Buy" based on 4 Wall Street analysts. The rating breakdown is mixed, with 2 Hold ratings making up the largest segment. The consensus 12-month price target of $52 implies 30.5% upside from current levels.
With a forward P/E of 10.8556x, RCKY trades at a relatively low valuation. The consensus target of $52 implies 30.5% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $62 for RCKY, while the most conservative target is $42. The consensus of $52 represents the median expectation. Our quantitative valuation model projects a bull case target of $48 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
RCKY is lightly followed, with 4 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 2 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month RCKY stock forecast based on 4 Wall Street analysts shows a consensus price target of $52, with estimates ranging from $42 (bear case) to $62 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $36, with bear/bull scenarios of $23/$48.
Our quantitative valuation model calculates RCKY's fair value at $36 (base case), with a bear case of $23 and bull case of $48. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 41/100.
RCKY trades at a forward P/E ratio of 10.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 13.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on RCKY, with a "Buy" consensus rating and $52 price target (30.5% upside). 2 of 4 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
RCKY analyst price targets range from $42 to $62, a 38% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $52 consensus represents the middle ground. Our model's $23-$48 range provides an independent fundamental perspective.
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