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NOWServiceNow, Inc.
$110.73$114.7B
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NOW logo

ServiceNow, Inc. (NOW) Price Target Analysis

Updated Jul 2, 2026
Analyst Rating: Buy
Based on 69 analysts

34.8% Below Target

NOW trades 34.8% below Wall Street's consensus target of $149.21.

Current Price$110.73
Average Target$149.21
Target
Current
Low$85.00
Median$134.50
High$236.00

Analyst Target Range

Forward P/E26.7x
(Growth Premium)
PEG Ratio0.38
(Undervalued)
Implied Growth+145.9%
(High Growth)
Analyst Spread101.2%
(Wide Disagreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$110.73
Consensus$149.21
High$236.00
Low$85.00

Consensus Scenario Assumptions

The base valuation assumes NOW achieves its forward estimates and maintains a stable P/E multiple of 26.7x. This scenario reflects the blended consensus of 69 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 69 published analyst recommendations for NOW

58/69 analysts are bullish
+41
BearishBullish
Weighted analyst sentiment score based on 69 ratings
ConsensusBuy
Coverage69 Analysts
Net Score+41
Bull / Bear84% / 1%
Strong Buy00%
Buy5884%
Hold1014%
Sell11%
Strong Sell00%
Strong Buy
00%
Buy
5884%
Hold
1014%
Sell
11%
Strong Sell
00%
Recommendation Mix84% Buy · 14% Hold · 1% Sell
Buy (58)Hold (10)Sell (1)

NOW Price Target Analysis

Updated July 8, 2026

As of July 8, 2026, ServiceNow, Inc. (NOW) has a Wall Street consensus price target of $149.21, based on estimates from 69 covering analysts. With the stock currently trading at $110.73, this represents a potential upside of +34.8%. The company has a market capitalization of $114.73B.

Analyst price targets range from a low of $85.00 to a high of $236.00, representing a 101% spread in expectations. The median target of $134.50 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.

The current analyst consensus rating is Buy, with 58 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, NOW trades at a trailing P/E of 66.3x and forward P/E of 26.7x. The forward PEG ratio of 0.38 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +145.9% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $163.43, with bear and bull scenarios of $102.96 and $215.33 respectively. Model confidence stands at 60/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+45.4%
Industry Consensus
Avg Forward P/E
25.1x
(Growth Premium)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
CRM logo
CRMSalesforce, Inc.
$138.8B$169.52$265.75
+56.8%
Buy14.4x97
WDAY logo
WDAYWorkday, Inc.
$37.6B$143.65$181.28
+26.2%
Buy13.4x81
INTU logo
INTUIntuit Inc.
$76.9B$281.17$452.94
+61.1%
Buy11.8x45
ADSK logo
ADSKAutodesk, Inc.
$44.8B$212.38$316.09
+48.8%
Buy16.9x51
ORCL logo
ORCLOracle Corporation
$407.4B$141.64$253.50
+79.0%
Buy17.6x86
MNDY logo
MNDYmonday.com Ltd.
$4.3B$84.10$117.19
+39.3%
Buy18.9x25
TEAM logo
TEAMAtlassian Corporation
$21.8B$83.17$136.79
+64.5%
Buy15.2x42
PEGA logo
PEGAPegasystems Inc.
$5.4B$32.21$56.60
+75.7%
Buy11.8x23
APPN logo
APPNAppian Corporation
$1.8B$24.68$27.75
+12.4%
Hold25.0x19
DDOG logo
DDOGDatadog, Inc.
$91.4B$256.81$231.21
-10.0%
Buy105.9x48

NOW — Frequently Asked Questions

Quick answers to the most common questions about buying NOW stock.

What is the NOW stock price target for 2026?

The consensus Wall Street price target for NOW is $149.21, representing 34.8% upside from the current price of $110.73. With 69 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is NOW a buy, sell, or hold?

NOW has a consensus rating of "Buy" based on 69 Wall Street analysts. The rating breakdown is predominantly bullish, with 58 Buy/Strong Buy ratings. The consensus 12-month price target of $149.21 implies 34.8% upside from current levels.

Is NOW stock overvalued or undervalued?

NOW trades at a forward P/E of 26.6569x, representing a moderate valuation. With analysts targeting $149.21 (34.8% implied move), the stock appears reasonably valued with upside.

How high can NOW stock go?

The most bullish Wall Street analyst has a price target of $236 for NOW, while the most conservative target is $85. The consensus of $149.21 represents the median expectation. Our quantitative valuation model projects a bull case target of $215 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover NOW stock?

NOW is heavily covered by Wall Street, with 69 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 58 have Buy ratings, 10 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the NOW stock forecast?

The 12-month NOW stock forecast based on 69 Wall Street analysts shows a consensus price target of $149.21, with estimates ranging from $85 (bear case) to $236 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $163, with bear/bull scenarios of $103/$215.

What is NOW's fair value based on fundamentals?

Our quantitative valuation model calculates NOW's fair value at $163 (base case), with a bear case of $103 and bull case of $215. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 60/100.

What is NOW's forward P/E ratio?

NOW trades at a forward P/E ratio of 26.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 66.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy NOW stock?

Wall Street analysts are very optimistic on NOW, with a "Buy" consensus rating and $149.21 price target (34.8% upside). 58 of 69 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do NOW price targets vary so much?

NOW analyst price targets range from $85 to $236, a 101% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $149.21 consensus represents the middle ground. Our model's $103-$215 range provides an independent fundamental perspective.

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