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NATRNature's Sunshine Products, Inc.
$21.75$382M
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NATR logo

Nature's Sunshine Products, Inc. (NATR) Price Target Analysis

Updated Jul 2, 2026
Analyst Rating: Buy
Based on 4 analysts

70.1% Below Target

NATR trades 70.1% below Wall Street's consensus target of $37.00.

Current Price$21.75
Average Target$37.00
Low$37.00
Median$37.00
High$37.00

Analyst Target Range

Forward P/E18.0x
(Fair)
PEG Ratio—
Implied Growth+8.6%
(Low)
Analyst Spread0.0%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$21.75
Consensus$37.00
High$37.00
Low$37.00

Consensus Scenario Assumptions

The base valuation assumes NATR achieves its forward estimates and maintains a stable P/E multiple of 18.0x. This scenario reflects the blended consensus of 4 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 4 published analyst recommendations for NATR

50% hold / mixed conviction
+25
BearishBullish
Weighted analyst sentiment score based on 4 ratings
ConsensusBuy
Coverage4 Analysts
Net Score+25
Bull / Bear50% / 0%
Strong Buy00%
Buy250%
Hold250%
Sell00%
Strong Sell00%
Strong Buy
00%
Buy
250%
Hold
250%
Sell
00%
Strong Sell
00%
Recommendation Mix50% Buy · 50% Hold · 0% Sell
Buy (2)Hold (2)Sell (0)

NATR Price Target Analysis

Updated July 8, 2026

As of July 8, 2026, Nature's Sunshine Products, Inc. (NATR) has a Wall Street consensus price target of $37.00, based on estimates from 4 covering analysts. With the stock currently trading at $21.75, this represents a potential upside of +70.1%. The company has a market capitalization of $382M.

Analyst price targets range from a low of $37.00 to a high of $37.00, representing a 0% spread in expectations. The median target of $37.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Buy, with 2 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.

From a valuation perspective, NATR trades at a trailing P/E of 20.5x and forward P/E of 18.0x. Analysts expect EPS to grow +8.6% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $22.96, with bear and bull scenarios of $14.46 and $30.25 respectively. Model confidence stands at 49/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+168.3%
Industry Consensus
Avg Forward P/E
16.7x
(Fair)
Peers with Coverage
8 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
USNA logo
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$413M$22.38$35.00
+56.4%
Hold12.9x8
NUS logo
NUSNu Skin Enterprises, Inc.
$251M$5.17$11.00
+112.8%
Hold5.2x11
NHTC logo
NHTCNatural Health Trends Corp.
$20M$1.82—————
MTEX logo
MTEXMannatech, Incorporated
$10M$5.25—————
HLF logo
HLFHerbalife Nutrition Ltd.
$1.4B$13.14$18.50
+40.8%
Buy5.0x26
PLBY logo
PLBYPlayboy, Inc.
$110M$1.18$12.63
+970.3%
Buy—8
AGEN logo
AGENAgenus Inc.
$146M$3.50$7.33
+109.4%
Buy4.5x11
NBIX logo
NBIXNeurocrine Biosciences, Inc.
$17.8B$177.49$188.62
+6.3%
Buy23.0x37
AMZN logo
AMZNAmazon.com, Inc.
$2.6T$245.98$307.77
+25.1%
Buy27.9x94
WMT logo
WMTWalmart Inc.
$889.1B$111.54$139.44
+25.0%
Buy38.4x66

NATR — Frequently Asked Questions

Quick answers to the most common questions about buying NATR stock.

What is the NATR stock price target for 2026?

The consensus Wall Street price target for NATR is $37, representing 70.1% upside from the current price of $21.75. With 4 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is NATR a buy, sell, or hold?

NATR has a consensus rating of "Buy" based on 4 Wall Street analysts. The rating breakdown is mixed, with 2 Hold ratings making up the largest segment. The consensus 12-month price target of $37 implies 70.1% upside from current levels.

Is NATR stock overvalued or undervalued?

With a forward P/E of 18.0498x, NATR trades at a relatively low valuation. The consensus target of $37 implies 70.1% appreciation, suggesting meaningful undervaluation.

How high can NATR stock go?

The most bullish Wall Street analyst has a price target of $37 for NATR, while the most conservative target is $37. The consensus of $37 represents the median expectation. Our quantitative valuation model projects a bull case target of $30 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover NATR stock?

NATR is lightly followed, with 4 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 2 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the NATR stock forecast?

The 12-month NATR stock forecast based on 4 Wall Street analysts shows a consensus price target of $37, with estimates ranging from $37 (bear case) to $37 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $23, with bear/bull scenarios of $14/$30.

What is NATR's fair value based on fundamentals?

Our quantitative valuation model calculates NATR's fair value at $23 (base case), with a bear case of $14 and bull case of $30. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 49/100.

What is NATR's forward P/E ratio?

NATR trades at a forward P/E ratio of 18.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 20.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy NATR stock?

Wall Street analysts are very optimistic on NATR, with a "Buy" consensus rating and $37 price target (70.1% upside). 2 of 4 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do NATR price targets vary so much?

NATR analyst price targets range from $37 to $37, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $37 consensus represents the middle ground. Our model's $14-$30 range provides an independent fundamental perspective.

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