MediaAlpha, Inc. (MAX) Price Target Analysis
Updated Jul 2, 2026
Analyst Rating: Buy
Based on 9 analysts18.3% Above Target
MAX trades 18.3% above Wall Street's consensus target of $11.17.
Current Price$13.67
Average Target$11.17
Target
Current
Low$11.00
Median$11.00
High$11.50
Analyst Target Range
Forward P/E13.4x
(Value)
PEG Ratio—
Implied Growth+45.7%
(High Growth)
Analyst Spread4.5%
(High Agreement)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes MAX achieves its forward estimates and maintains a stable P/E multiple of 13.4x. This scenario reflects the blended consensus of 9 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
MAX Price Target Analysis
Updated July 8, 2026As of July 8, 2026, MediaAlpha, Inc. (MAX) has a Wall Street consensus price target of $11.17, based on estimates from 9 covering analysts. With the stock currently trading at $13.67, this represents a potential downside of -18.3%. The company has a market capitalization of $754M.
Analyst price targets range from a low of $11.00 to a high of $11.50, representing a 4% spread in expectations. The median target of $11.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 5 analysts rating the stock as a Buy or Strong Buy,3 rating it Hold, and 1 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, MAX trades at a trailing P/E of 35.1x and forward P/E of 13.4x. Analysts expect EPS to grow +45.7% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $16.41, with bear and bull scenarios of $10.34 and $21.62 respectively. Model confidence stands at 48/100, suggesting limited visibility into future performance.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+25.0%
Industry Consensus
Avg Forward P/E
19.7x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 QNSTQuinStreet, Inc. | $935M | $16.27 | $15.00 | -7.8% | Buy | 13.4x | 13 |
 RAMPLiveRamp Holdings, Inc. | $2.3B | $37.57 | $38.50 | +2.5% | Buy | 16.4x | 12 |
 ACMRACM Research, Inc. | $6.3B | $94.66 | $110.00 | +16.2% | Buy | 47.4x | 10 |
 TPVGTriplePoint Venture Growth BDC Corp. | $193M | $4.75 | $8.95 | +88.4% | Hold | 5.1x | 12 |
 GOOGAlphabet Inc. | $4.4T | $363.62 | $399.67 | +9.9% | Buy | 25.5x | 79 |
 METAMeta Platforms, Inc. | $1.6T | $615.58 | $827.50 | +34.4% | Buy | 18.7x | 65 |
 TTDThe Trade Desk, Inc. | $9.0B | $19.18 | $28.60 | +49.1% | Buy | 19.3x | 47 |
 MGNIMagnite, Inc. | $2.9B | $20.52 | $19.25 | -6.2% | Buy | 19.3x | 31 |
 PERIPerion Network Ltd. | $380M | $9.20 | $13.50 | +46.7% | Buy | 7.8x | 14 |
 DVDoubleVerify Holdings, Inc. | $1.8B | $11.44 | $13.38 | +17.0% | Buy | 23.7x | 33 |
MAX — Frequently Asked Questions
Quick answers to the most common questions about buying MAX stock.
What is the MAX stock price target for 2026?
MAX's consensus price target is $11.17, -18.3% below the current price of $13.67. The 9 analysts tracking MAX see downside risk at present valuations.
Is MAX a buy, sell, or hold?
MAX has a consensus rating of "Buy" based on 9 Wall Street analysts. The rating breakdown is predominantly bullish, with 5 Buy/Strong Buy ratings. The consensus 12-month price target of $11.17 implies -18.3% downside from current levels.
Is MAX stock overvalued or undervalued?
With a forward P/E of 13.4191x, MAX trades at a relatively low valuation. The consensus target of $11.17 implies -18.3% move, suggesting the market may be pricing in risks.
How high can MAX stock go?
The most bullish Wall Street analyst has a price target of $11.5 for MAX, while the most conservative target is $11. The consensus of $11.17 represents the median expectation. Our quantitative valuation model projects a bull case target of $22 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover MAX stock?
MAX is moderately covered, with 9 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 5 have Buy ratings, 3 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the MAX stock forecast?
The 12-month MAX stock forecast based on 9 Wall Street analysts shows a consensus price target of $11.17, with estimates ranging from $11 (bear case) to $11.5 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $16, with bear/bull scenarios of $10/$22.
What is MAX's fair value based on fundamentals?
Our quantitative valuation model calculates MAX's fair value at $16 (base case), with a bear case of $10 and bull case of $22. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 48/100.
What is MAX's forward P/E ratio?
MAX trades at a forward P/E ratio of 13.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 35.1x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy MAX stock?
Analysts are cautious on MAX, with 1 Sell ratings and a price target of $11.17 (-18.3% from current price). The "Buy" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do MAX price targets vary so much?
MAX analyst price targets range from $11 to $11.5, a 4% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $11.17 consensus represents the middle ground. Our model's $10-$22 range provides an independent fundamental perspective.
Consensus-Based Analysis Tools
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Historical Returns
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Peer Comparison
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