MediaAlpha, Inc. (MAX) P/E Ratio History
Premium ValuationTrading at 35.9x vs 5Y avg 30.5x · 75th percentile · Premium to historical baseline · Data 2020–2026
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P/E Ratio Analysis
As of July 7, 2026, MediaAlpha, Inc. (MAX) trades at a price-to-earnings ratio of 35.9x, with a stock price of $14.00 and trailing twelve-month earnings per share of $0.70.
The current P/E is 18% above its 5-year average of 30.5x. Over the past five years, MAX's P/E has ranged from a low of 2.6x to a high of 110.1x, placing the current valuation at the 75th percentile of its historical range.
Compared to the Communication Services sector median P/E of 14.0x, MAX trades at a 156% premium to its sector peers. The sector includes 104 companies with P/E ratios ranging from 0.1x to 162.4x.
Relative to the broader market, MAX commands a significant premium over the S&P 500 median P/E of 25.6x. Investors should consider the company's growth prospects, competitive position, and earnings quality when evaluating whether the current valuation is justified.
For a comprehensive intrinsic value estimate using discounted cash flow analysis, see our MAX DCF Valuation Calculator →
Note: P/E ratio is just one valuation metric. It does not account for balance sheet strength, cash flow quality, or growth sustainability. Always conduct comprehensive due diligence before making investment decisions.
MAX Cross-Benchmark Valuation
How does the current P/E compare to sector peers and the broader market?
MAX P/E vs Peers
Digital Advertising and Marketing Technology peers sorted by market cap
| Company | Market Cap | P/E Ratio | PEG Ratio | EPS Growth (1Y) |
|---|---|---|---|---|
| $942M | 203.1 | - | +114% | |
| $2B | 16.7 | - | +18695%Best | |
| $7B | 71.9 | 2.03 | -10% | |
| $194M | 3.9Lowest | 3.87 | +49% | |
| $4.4T | 33.8 | 1.13Best | +34% | |
| $1.5T | 25.6 | 1.39 | -2% | |
| $9B | 21.2 | 1.61 | +17% | |
| $3B | 21.9 | - | +494% | |
| $2B | 38.9 | 2.14 | -6% |
Lower P/E can signal a discount or weaker growth expectations; PEG adds growth context.
MAX Historical P/E Data (2020–2026)
Quarterly P/E ratios calculated from closing price and TTM EPS
| Quarter | Period End | Price | TTM EPS | P/E Ratio | vs Avg |
|---|---|---|---|---|---|
| FY2026 Q1 | - | $9.30 | $0.64 | 14.5x | -52% |
| FY2025 Q4 | Dec 31 2025 | $12.95 | $0.40 | 32.8x | +8% |
| FY2025 Q1 | Mar 31 2025 | $9.24 | $0.29 | 32.2x | +6% |
| FY2024 Q4 | - | $11.29 | $0.30 | 37.8x | +24% |
| FY2024 Q3 | Sep 30 2024 | $18.11 | $0.16 | 110.1x | +261% |
| FY2021 Q2 | Jun 30 2021 | $42.10 | $3.84 | 11.0x | -64% |
| FY2021 Q1 | Mar 31 2021 | $35.43 | $13.85 | 2.6x | -92% |
| FY2020 Q4 | - | $39.07 | $14.12 | 2.8x | -91% |
Average P/E for displayed period: 30.5x
Intrinsic Valuation
DCF models, multiple analysis, and analyst estimates.
Historical Returns
6+ years return with dividends reinvested.
DCA Calculator
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Peer Comparison
Compare growth, multiples, and margins vs sector.
MAX — Frequently Asked Questions
Quick answers to the most common questions about buying MAX stock.
What is MAX's P/E ratio?
MediaAlpha, Inc. (MAX) trailing twelve-month P/E ratio is 35.9x, based on TTM diluted EPS of $0.70. The 5-year average P/E is 30.5x and the historical range spans 2.6x to 110.1x.
Is MAX stock overvalued or undervalued?
MAX trades at 35.9x P/E, near its 5-year average of 30.5x. The 75th percentile ranking within the 2.6x–110.1x historical range places valuation within normal bounds.
Is MAX stock expensive?
MAX is fairly valued relative to its own history. The current P/E of 35.9x is near the 5-year average of 30.5x (75th percentile of historical range).
What is MAX's historical P/E range?
Over the past 5 years, MAX's P/E ratio has ranged from 2.6x to 110.1x, with a median of 32.2x and an average of 30.5x. The current P/E of 35.9x places the stock at the 75th percentile of this range. Full historical data spans 2020–2026.
How does MAX's P/E compare to the S&P 500?
MAX trades at 35.9x P/E versus the S&P 500 median of 25.6x. The 40% premium to the market typically reflects higher expected earnings growth or quality.
How does MAX's valuation compare to Communication Services peers?
MediaAlpha, Inc. P/E of 35.9x compares to the Communication Services sector median of 14.0x. The premium reflects expected growth above peers or stronger fundamentals. See the peer comparison table on this page for ticker-by-ticker P/E and PEG.
What is MAX's PEG ratio?
MAX PEG ratio is N/A, based on a P/E of 35.9x and EPS growth of 25.8%. PEG normalises P/E by growth and helps compare stocks with different earnings trajectories.
What is MAX's earnings yield?
MAX earnings yield is 2.79%, the inverse of its 35.9x P/E ratio. Earnings yield represents the percentage of each dollar invested that the company earns. It can be compared directly to bond yields to assess relative attractiveness of stocks versus fixed income.