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HUBSHubSpot, Inc.
$193.84$9.9B
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HUBS logo

HubSpot, Inc. (HUBS) Price Target Analysis

Updated Jul 2, 2026
Analyst Rating: Buy
Based on 47 analysts

47.1% Below Target

HUBS trades 47.1% below Wall Street's consensus target of $285.14.

Current Price$193.84
Average Target$285.14
Target
Current
Low$190.00
Median$280.00
High$400.00

Analyst Target Range

Forward P/E14.8x
(Value)
PEG Ratio—
Implied Growth+587.9%
(High Growth)
Analyst Spread73.6%
(Wide Disagreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$193.84
Consensus$285.14
High$400.00
Low$190.00

Consensus Scenario Assumptions

The base valuation assumes HUBS achieves its forward estimates and maintains a stable P/E multiple of 14.8x. This scenario reflects the blended consensus of 47 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 47 published analyst recommendations for HUBS

38/47 analysts are bullish
+39
BearishBullish
Weighted analyst sentiment score based on 47 ratings
ConsensusBuy
Coverage47 Analysts
Net Score+39
Bull / Bear81% / 2%
Strong Buy00%
Buy3881%
Hold817%
Sell12%
Strong Sell00%
Strong Buy
00%
Buy
3881%
Hold
817%
Sell
12%
Strong Sell
00%
Recommendation Mix81% Buy · 17% Hold · 2% Sell
Buy (38)Hold (8)Sell (1)

HUBS Price Target Analysis

Updated July 7, 2026

As of July 7, 2026, HubSpot, Inc. (HUBS) has a Wall Street consensus price target of $285.14, based on estimates from 47 covering analysts. With the stock currently trading at $193.84, this represents a potential upside of +47.1%. The company has a market capitalization of $9.93B.

Analyst price targets range from a low of $190.00 to a high of $400.00, representing a 74% spread in expectations. The median target of $280.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.

The current analyst consensus rating is Buy, with 38 analysts rating the stock as a Buy or Strong Buy,8 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, HUBS trades at a trailing P/E of 225.4x and forward P/E of 14.8x. Analysts expect EPS to grow +587.9% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $331.87, with bear and bull scenarios of $209.08 and $437.27 respectively. Model confidence stands at 74/100, indicating high predictability in the company's fundamentals.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+16.2%
Industry Consensus
Avg Forward P/E
33.1x
(Growth Premium)
Peers with Coverage
9 / 10
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Buy18.2x65

HUBS — Frequently Asked Questions

Quick answers to the most common questions about buying HUBS stock.

What is the HUBS stock price target for 2026?

The consensus Wall Street price target for HUBS is $285.14, representing 47.1% upside from the current price of $193.84. With 47 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is HUBS a buy, sell, or hold?

HUBS has a consensus rating of "Buy" based on 47 Wall Street analysts. The rating breakdown is predominantly bullish, with 38 Buy/Strong Buy ratings. The consensus 12-month price target of $285.14 implies 47.1% upside from current levels.

Is HUBS stock overvalued or undervalued?

With a forward P/E of 14.7771x, HUBS trades at a relatively low valuation. The consensus target of $285.14 implies 47.1% appreciation, suggesting meaningful undervaluation.

How high can HUBS stock go?

The most bullish Wall Street analyst has a price target of $400 for HUBS, while the most conservative target is $190. The consensus of $285.14 represents the median expectation. Our quantitative valuation model projects a bull case target of $437 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover HUBS stock?

HUBS is heavily covered by Wall Street, with 47 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 38 have Buy ratings, 8 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the HUBS stock forecast?

The 12-month HUBS stock forecast based on 47 Wall Street analysts shows a consensus price target of $285.14, with estimates ranging from $190 (bear case) to $400 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $332, with bear/bull scenarios of $209/$437.

What is HUBS's fair value based on fundamentals?

Our quantitative valuation model calculates HUBS's fair value at $332 (base case), with a bear case of $209 and bull case of $437. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 74/100.

What is HUBS's forward P/E ratio?

HUBS trades at a forward P/E ratio of 14.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 225.4x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy HUBS stock?

Wall Street analysts are very optimistic on HUBS, with a "Buy" consensus rating and $285.14 price target (47.1% upside). 38 of 47 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do HUBS price targets vary so much?

HUBS analyst price targets range from $190 to $400, a 74% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $285.14 consensus represents the middle ground. Our model's $209-$437 range provides an independent fundamental perspective.

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