Latest Ratios: P/E Ratio -21.0x · EV/EBITDA 5.1x · ROE -3.8%. (1996–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $17M | $22M | $38M | $50M | $87M | $55M | $18M | $22M | $15M | $59M | $93M |
| Enterprise Value | $34M | $39M | $52M | $60M | $98M | $74M | $43M | $28M | $8M | $50M | $47M |
| P/E Ratio → | -21.00 | — | — | — | 2.46 | 4.32 | — | — | 0.86 | — | — |
| P/S Ratio | 0.11 | 0.14 | 0.20 | 0.26 | 0.42 | 0.28 | 0.10 | 0.10 | 0.05 | 0.15 | 0.23 |
| P/B Ratio | 0.83 | 1.08 | 1.73 | 2.50 | 4.60 | — | — | — | — | — | 34.96 |
| P/FCF | — | — | — | 6.48 | 3.76 | — | — | 2.44 | — | — | 11.75 |
| P/OCF | — | — | — | 4.74 | 3.01 | — | — | 1.86 | — | — | 6.36 |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.24 | 0.28 | 0.31 | 0.48 | 0.38 | 0.25 | 0.13 | 0.03 | 0.13 | 0.12 |
| EV / EBITDA | 5.11 | 5.88 | 8.06 | 7.87 | 5.52 | 7.22 | — | — | — | — | — |
| EV / EBIT | 15.66 | 18.02 | 6.81 | 6.61 | 4.99 | 4.29 | — | — | — | — | — |
| EV / FCF | — | — | — | 7.80 | 4.28 | — | — | 3.02 | — | — | 5.93 |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 68.7% | 68.7% | 69.4% | 68.9% | 68.1% | 74.2% | 72.1% | 65.1% | 64.8% | 71.6% | 71.0% |
| Operating Margin | 1.4% | 1.4% | 1.1% | 1.8% | 7.3% | 3.9% | -6.0% | -9.9% | -9.1% | -10.6% | -13.8% |
| Net Profit Margin | -0.5% | -0.5% | -16.4% | -0.8% | 17.8% | 7.7% | -1.0% | -12.1% | 6.2% | -10.9% | -32.4% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | -3.8% | -3.8% | -145.8% | -8.1% | 1927.5% | — | — | — | — | — | -183.2% |
| ROA | -0.8% | -0.8% | -26.0% | -1.3% | 32.3% | 13.2% | -1.4% | -21.8% | 13.7% | -24.3% | -41.7% |
| ROIC | 4.4% | 4.4% | 4.7% | 8.3% | 65.4% | 148.2% | — | — | — | — | -53.4% |
| ROCE | 3.4% | 3.4% | 2.8% | 4.2% | 21.3% | 11.1% | -14.9% | -30.7% | -38.7% | -47.4% | -26.2% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 1.09 | 1.09 | 1.13 | 1.44 | 1.19 | — | — | — | — | — | — |
| Debt / EBITDA | 3.37 | 3.37 | 3.80 | 3.75 | 1.25 | 3.02 | — | — | — | — | — |
| Net Debt / Equity | — | 0.82 | 0.68 | 0.51 | 0.64 | — | — | — | — | — | -17.32 |
| Net Debt / EBITDA | 2.53 | 2.53 | 2.26 | 1.34 | 0.67 | 1.85 | — | — | — | — | — |
| Debt / FCF | — | — | — | 1.32 | 0.52 | — | — | 0.57 | — | — | -5.82 |
| Interest Coverage | — | — | 40.98 | — | 45.09 | 19.01 | -14.73 | -7.77 | -13.63 | -9.72 | -4.39 |
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 1.54 | 1.54 | 1.53 | 1.36 | 1.52 | 1.78 | 1.83 | 1.74 | 1.94 | 1.53 | 1.43 |
| Quick Ratio | 1.54 | 1.54 | 1.53 | 1.36 | 1.52 | 1.78 | 1.83 | 1.73 | 1.93 | 1.53 | 1.42 |
| Cash Ratio | 0.19 | 0.19 | 0.28 | 0.38 | 0.24 | 0.28 | 0.62 | 0.75 | 0.39 | 0.12 | 0.44 |
| Asset Turnover | — | 1.74 | 1.82 | 1.46 | 1.72 | 1.80 | 1.48 | 1.88 | 2.27 | 2.93 | 1.89 |
| Inventory Turnover | — | — | — | — | — | — | 1071.52 | 214.41 | 223.78 | 185.84 | 139.77 |
| Days Sales Outstanding | — | 79.81 | 78.55 | 80.53 | 92.30 | 107.41 | 86.96 | 66.73 | 72.58 | 77.39 | 80.16 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — | 5.7% |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | — | — | — | — | 40.6% | 23.2% | — | — | 115.7% | — | — |
| FCF Yield | — | — | — | 15.4% | 26.6% | — | — | 40.9% | — | — | 8.5% |
| Buyback Yield | 0.4% | 0.3% | 0.8% | 6.1% | 0.5% | 0.5% | 0.1% | 0.0% | 0.8% | 0.0% | 0.0% |
| Total Shareholder Yield | 0.4% | 0.3% | 0.8% | 6.1% | 0.5% | 0.5% | 0.1% | 0.0% | 0.8% | 0.0% | 5.7% |
| Shares Outstanding | — | $7M | $7M | $7M | $7M | $7M | $6M | $6M | $6M | $6M | $6M |
Persistent Revenue Attrition
According to current market data, Harte Hanks trades at a P/S ratio of 0.10 and an EV/EBITDA of 4.85, suggesting that investors are pricing the firm as a distressed asset rather than a growth-oriented communications services provider compared to peers like Stagwell or Maximus.
The negative TTM P/E ratio underscores the lack of bottom-line profitability, which effectively renders traditional earnings-based valuation metrics irrelevant for the current business cycle. The low EV/EBITDA multiple appears to reflect a market consensus that the company's legacy fulfillment assets may hold limited terminal value in an increasingly digital-first advertising landscape.
As reported in recent financial statements, the company's operating margin has compressed to 1.36%, highlighting a precarious reliance on high-volume, low-margin fulfillment services that struggle to absorb corporate overhead compared to the more robust profitability profiles observed in the broader advertising agency sector.
The stark disparity between the 68.73% gross margin and the razor-thin operating margin suggests that SG&A expenses are disproportionately high relative to the company's current revenue scale. This structure implies that minor fluctuations in labor costs or client attrition could lead to sustained net losses, as the firm lacks the operating leverage to scale efficiently.
Based on historical data, the company's ROIC has frequently dipped into negative territory, with the most recent quarter showing a -1.2% return, indicating that management is currently failing to generate value above the cost of capital compared to the double-digit returns seen at peers like Kforce.
The inability to maintain positive returns on invested capital suggests that past strategic pivots have not yet yielded the necessary operational efficiencies to offset legacy declines. Investors should monitor whether the company can improve asset turnover, which has remained stagnant, to drive a meaningful recovery in capital productivity.
According to quarterly filings, the company's DSO has fluctuated significantly, reaching 83 days in 2026Q1, which suggests that Harte Hanks faces ongoing challenges in managing its cash conversion cycle and collecting receivables from its B2B client base in a timely manner.
The high variability in DPO and DSO metrics indicates that the company's working capital position is highly sensitive to the timing of large, project-based marketing contracts. This lack of consistency in cash conversion cycles complicates liquidity planning and may force the company to rely on its limited cash reserves during periods of revenue contraction.
Market participants often rely on the P/B ratio of 0.75 to argue for a value-based entry point, yet this metric obscures the reality that the company's book value is heavily concentrated in physical fulfillment assets that may be difficult to monetize in a declining market.
Investors should instead prioritize cash flow generation and contract retention rates, as the book value provides little insight into the firm's ability to pivot toward higher-margin digital services. Relying on P/B in this context may lead to a value trap, as the underlying assets may not support the company's long-term operational viability.
Includes 30+ ratios · 30 years · Updated daily
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Quick answers to the most common questions about buying HHS stock.
Harte Hanks, Inc.'s current P/E ratio is -21.0x. The historical average is 17.1x.
Harte Hanks, Inc.'s current EV/EBITDA is 5.1x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 9.1x.
Harte Hanks, Inc.'s return on equity (ROE) is -3.8%. The historical average is -4.4%.
Based on historical data, Harte Hanks, Inc. is trading at a P/E of -21.0x. Compare with industry peers and growth rates for a complete picture.
Harte Hanks, Inc. has 68.7% gross margin and 1.4% operating margin.
Harte Hanks, Inc.'s Debt/EBITDA ratio is 3.4x, indicating high leverage. A ratio between 2-4x is manageable but warrants monitoring.