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HEPSD-Market Elektronik Hizmetler ve Ticaret A.S.
$2.98$945M
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  4. Financial Ratios

D-Market Elektronik Hizmetler ve Ticaret A.S. (HEPS) Financial Ratios

Latest Ratios: P/E Ratio -7.8x · EV/EBITDA 15.5x · ROE -213.8%. (2018–2025 historical series)

Income StatementBalance SheetCash FlowRatios
AnnualQuarterly

HEPS Valuation Multiples

Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Market Cap$945M$785M$973M$585M$215M$582M———
Enterprise Value$751M$-8096612720$-3542805570$-6688173000$-7989986320$-5017909760———
P/E Ratio →-7.75——7.83—————
P/S Ratio0.520.010.020.020.010.02———
P/B Ratio21.970.390.290.120.060.12———
P/FCF20.240.36—11.54—————
P/OCF9.210.1653.305.90—————

P/E links to full P/E history page with 30-year chart

HEPS EV Ratios

Enterprise-value multiples — capital-structure-neutral measures of total business value

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
EV / Revenue—-0.10-0.06-0.19-0.21-0.20———
EV / EBITDA15.50-3.57-1.72-14.89—————
EV / EBIT——-2.81-4.60—————
EV / FCF—-3.70—-132.03—————

HEPS Profitability

Margins and return-on-capital ratios measuring operating efficiency

Margins

Full margin charts and quarterly trend are on the Earnings History page

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Gross Margin36.2%36.2%37.5%20.4%21.7%21.6%21.9%29.1%22.3%
Operating Margin-1.1%-1.1%0.0%-2.0%-19.3%-27.3%-5.5%3.9%-2.6%
Net Profit Margin-6.7%-6.7%-2.8%0.2%-18.1%-13.4%-6.2%-5.1%-8.3%

Return on Capital

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
ROE-213.8%-213.8%-39.7%1.9%-169.2%-165.5%———
ROA-18.1%-18.1%-6.2%0.4%-46.2%-43.4%-64.1%-16.5%-25.1%
ROIC—————————
ROCE-22.2%-22.2%0.3%-15.3%-164.1%-302.7%———

HEPS Leverage & Debt

Solvency and debt-coverage ratios — lower is generally safer

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Debt / Equity1.211.210.670.140.140.14———
Debt / EBITDA1.071.071.081.49———0.629.56
Net Debt / Equity—-4.42-1.36-1.53-2.44-1.16———
Net Debt / EBITDA-3.91-3.91-2.19-16.19———-1.074.46
Debt / FCF—-4.06—-143.57——-5.10-0.581.00
Interest Coverage-0.37-0.370.441.05-7.55-4.75-1.98-1.55-2.43

Net cash position: cash ($11.5B) exceeds total debt ($2.4B)

HEPS Liquidity & Efficiency

Short-term solvency ratios and asset-utilisation metrics

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Current Ratio0.890.890.971.071.081.440.640.650.47
Quick Ratio0.630.630.690.780.851.090.350.340.24
Cash Ratio0.410.410.420.530.680.990.220.230.15
Asset Turnover—2.292.181.402.301.857.722.723.05
Inventory Turnover6.196.195.944.9510.156.7615.395.047.50
Days Sales Outstanding—26.8932.7340.7016.088.665.1715.9210.70

HEPS Shareholder Yields

Earnings, FCF, buyback, and dividend yields — total returns to shareholders

Dividends

Full dividend history and growth charts are on the Dividend History page

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Dividend Yield—————————
Payout Ratio—————————

Total Shareholder Return Metrics

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Earnings Yield———12.8%—————
FCF Yield4.9%278.4%—8.7%—————
Buyback Yield0.0%0.0%0.0%0.3%0.0%0.0%———
Total Shareholder Yield0.0%0.0%0.0%0.3%0.0%0.0%———
Shares Outstanding—$317M$321M$325M$326M$305M$326M$326M$326M

Key Metrics

Growth RegimeMixed
ProfitabilityNegative
Balance SheetStrained
Cash FlowDeteriorating
Top Statement Risk

Hyperinflationary Margin Volatility

Distressed Pricing Reflects Macro Uncertainty

Based on reported figures, HEPS trades at a P/S ratio of 0.51, which, when compared to regional peers like MercadoLibre, suggests the market is pricing the company as a distressed retail asset rather than a high-growth technology platform due to persistent currency and inflationary headwinds.

The negative P/E of -7.51 and the lack of a forward P/E multiple indicate that investors are currently unable to anchor valuation on earnings, focusing instead on the company's ability to survive the current macro cycle. This valuation discount appears to reflect a deep skepticism regarding the company's ability to convert its logistics and fintech infrastructure into sustainable, long-term profitability.

Working Capital Dynamics Reveal Operational Strain

According to recent financial statements, the company's cash conversion cycle remains negative at -74 days in 2026Q1, which, while theoretically beneficial, appears to be driven more by aggressive payable management than by genuine operational efficiency in a high-inflationary environment.

The increase in days payable outstanding to 148 days suggests that HEPS is leveraging its supplier relationships to manage liquidity, a strategy that may become unsustainable if inflationary pressures force suppliers to demand shorter payment terms. Investors should monitor whether this reliance on extended payables masks underlying weaknesses in inventory turnover, which has shown significant volatility over the last ten quarters.

Debt Burden Escalating Amidst Capital Needs

As reported in financial filings, the debt-to-equity ratio has surged to 1.86 in 2026Q1 from 0.14 in 2023Q4, indicating that the firm is increasingly reliant on external financing to fund its capital-intensive logistics infrastructure in a high-interest rate environment.

The interest coverage ratio of 0.68 in 2026Q1 suggests that the company is struggling to service its debt obligations from operating income, raising concerns about the sustainability of its current capital structure. This trend warrants further investigation into the company's refinancing risk, particularly as the cost of capital in Turkey remains elevated.

Misapplication of Traditional Retail Multiples

The most commonly misapplied metric for HEPS is the traditional P/E ratio, which obscures the company's true value as a logistics and fintech infrastructure provider by focusing on bottom-line losses that are heavily distorted by hyperinflationary accounting and non-cash monetary adjustments.

Investors should instead focus on GMV growth and the take rate of the Hepsipay ecosystem, as these metrics better capture the underlying economic value being generated by the platform. Relying on P/E or P/B ratios in this context ignores the structural advantage of the company's proprietary delivery network and its potential for future monetization.

Download Financial Ratios Data

Includes 30+ ratios · 8 years · Updated daily

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HEPS — Frequently Asked Questions

Quick answers to the most common questions about buying HEPS stock.

What is D-Market Elektronik Hizmetler ve Ticaret A.S.'s P/E ratio?

D-Market Elektronik Hizmetler ve Ticaret A.S.'s current P/E ratio is -7.8x. The historical average is 7.8x.

What is D-Market Elektronik Hizmetler ve Ticaret A.S.'s EV/EBITDA?

D-Market Elektronik Hizmetler ve Ticaret A.S.'s current EV/EBITDA is 15.5x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA.

What is D-Market Elektronik Hizmetler ve Ticaret A.S.'s ROE?

D-Market Elektronik Hizmetler ve Ticaret A.S.'s return on equity (ROE) is -213.8%. The historical average is -117.2%.

Is HEPS stock overvalued?

Based on historical data, D-Market Elektronik Hizmetler ve Ticaret A.S. is trading at a P/E of -7.8x. Compare with industry peers and growth rates for a complete picture.

What are D-Market Elektronik Hizmetler ve Ticaret A.S.'s profit margins?

D-Market Elektronik Hizmetler ve Ticaret A.S. has 36.2% gross margin and -1.1% operating margin.

How much debt does D-Market Elektronik Hizmetler ve Ticaret A.S. have?

D-Market Elektronik Hizmetler ve Ticaret A.S.'s Debt/EBITDA ratio is 1.1x, indicating moderate leverage. A ratio below 2x is generally considered financially healthy.