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DEODiageo plc
$82.84$46.0B
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DEO logo

Diageo plc (DEO) Price Target Analysis

Updated Jul 2, 2026
Analyst Rating: Buy
Based on 37 analysts

19.5% Below Target

DEO trades 19.5% below Wall Street's consensus target of $99.00.

Current Price$82.84
Average Target$99.00
Low$99.00
Median$99.00
High$99.00

Analyst Target Range

Forward P/E17.1x
(Fair)
PEG Ratio2.29
(Pricey)
Implied Growth-50.7%
(Declining)
Analyst Spread0.0%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$82.84
Consensus$99.00
High$99.00
Low$99.00

Consensus Scenario Assumptions

The base valuation assumes DEO achieves its forward estimates and maintains a stable P/E multiple of 17.1x. This scenario reflects the blended consensus of 37 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 37 published analyst recommendations for DEO

43% hold / mixed conviction
+20
BearishBullish
Weighted analyst sentiment score based on 37 ratings
ConsensusBuy
Coverage37 Analysts
Net Score+20
Bull / Bear49% / 8%
Strong Buy00%
Buy1849%
Hold1643%
Sell38%
Strong Sell00%
Strong Buy
00%
Buy
1849%
Hold
1643%
Sell
38%
Strong Sell
00%
Recommendation Mix49% Buy · 43% Hold · 8% Sell
Buy (18)Hold (16)Sell (3)

DEO Price Target Analysis

Updated July 8, 2026

As of July 8, 2026, Diageo plc (DEO) has a Wall Street consensus price target of $99.00, based on estimates from 37 covering analysts. With the stock currently trading at $82.84, this represents a potential upside of +19.5%. The company has a market capitalization of $46.05B.

Analyst price targets range from a low of $99.00 to a high of $99.00, representing a 0% spread in expectations. The median target of $99.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Buy, with 18 analysts rating the stock as a Buy or Strong Buy,16 rating it Hold, and 3 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, DEO trades at a trailing P/E of 19.5x and forward P/E of 17.1x. The forward PEG ratio of 2.29 reflects a premium valuation. Analysts expect EPS to grow -50.7% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $214.26, with bear and bull scenarios of $134.98 and $282.30 respectively. Model confidence stands at 38/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+22.6%
Industry Consensus
Avg Forward P/E
17.1x
(Fair)
Peers with Coverage
9 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
STZ logo
STZConstellation Brands, Inc.
$23.4B$136.88$168.73
+23.3%
Buy11.6x46
BEAM logo
BEAMBeam Therapeutics Inc.
$3.9B$37.92$48.00
+26.6%
Buy—27
SAM logo
SAMThe Boston Beer Company, Inc.
$2.0B$183.16$242.25
+32.3%
Hold19.2x31
MGPI logo
MGPIMGP Ingredients, Inc.
$355M$16.63$29.00
+74.4%
Buy10.4x14
WVVI logo
WVVIWillamette Valley Vineyards, Inc.
$13M$2.65—————
BUD logo
BUDAnheuser-Busch InBev SA/NV
$137.2B$79.74$89.83
+12.7%
Buy18.1x45
TAP logo
TAPMolson Coors Beverage Company
$7.3B$39.04$47.00
+20.4%
Hold8.3x37
KO logo
KOThe Coca-Cola Company
$361.8B$84.05$86.50
+2.9%
Buy25.7x48
SYY logo
SYYSysco Corporation
$40.0B$83.53$90.44
+8.3%
Buy18.2x30
PFGC logo
PFGCPerformance Food Group Company
$18.1B$115.50$118.80
+2.9%
Buy25.1x25

DEO — Frequently Asked Questions

Quick answers to the most common questions about buying DEO stock.

What is the DEO stock price target for 2026?

Diageo plc (DEO) has a consensus 12-month price target of $99, implying 19.5% upside from $82.84. The 37 analysts covering DEO see moderate appreciation potential.

Is DEO a buy, sell, or hold?

DEO has a consensus rating of "Buy" based on 37 Wall Street analysts. The rating breakdown is mixed, with 16 Hold ratings making up the largest segment. The consensus 12-month price target of $99 implies 19.5% upside from current levels.

Is DEO stock overvalued or undervalued?

With a forward P/E of 17.0801x, DEO trades at a relatively low valuation. The consensus target of $99 implies 19.5% appreciation, suggesting meaningful undervaluation.

How high can DEO stock go?

The most bullish Wall Street analyst has a price target of $99 for DEO, while the most conservative target is $99. The consensus of $99 represents the median expectation. Our quantitative valuation model projects a bull case target of $282 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover DEO stock?

DEO is heavily covered by Wall Street, with 37 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 18 have Buy ratings, 16 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the DEO stock forecast?

The 12-month DEO stock forecast based on 37 Wall Street analysts shows a consensus price target of $99, with estimates ranging from $99 (bear case) to $99 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $214, with bear/bull scenarios of $135/$282.

What is DEO's fair value based on fundamentals?

Our quantitative valuation model calculates DEO's fair value at $214 (base case), with a bear case of $135 and bull case of $282. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 38/100.

What is DEO's forward P/E ratio?

DEO trades at a forward P/E ratio of 17.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 19.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy DEO stock?

Wall Street analysts are optimistic on DEO, with a "Buy" consensus rating and $99 price target (19.5% upside). 18 of 37 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do DEO price targets vary so much?

DEO analyst price targets range from $99 to $99, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $99 consensus represents the middle ground. Our model's $135-$282 range provides an independent fundamental perspective.

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