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RLXRLX Technology Inc.
$1.96$2.4B
Overview & Verdict
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RLX logoRLX Technology Inc.(RLX)Earnings, Financials & Key Ratios

RLX•NYSE
$1.96
19.0× P/E·Price updated Jul 6, 2026
SectorConsumer DefensiveIndustryTobaccoSub-IndustryNext-generation nicotine devices
AboutRLX Technology Inc., together with its subsidiaries, researchers, develops, manufactures, distributes, and sells e-vapor products in the People's Republic of China. It serves RELX branded partner stores and other retail outlets through distributors. RLX Technology Inc. was founded in 2018 and is based in Beijing, China.Show more
  • Revenue$3.52B+43.9%
  • EBITDA$411M+778.1%
  • Net Income$897M+62.5%
  • EPS (Diluted)0.70+62.8%
  • Gross Margin32.72%+10.1%
  • EBITDA Margin11.68%+571.1%
  • Operating Margin9.08%+307.2%
  • Net Margin25.49%+12.9%
  • ROE5.65%+61.8%

RLX Price & Volume

RLX Technology Inc. (RLX) stock price & volume — 10-year historical chart

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Regulatory Constraints Limit Long Term Margin Expansion

Investment Thesis • Updated 2025Q4

VerdictNeutral
Growth:Accelerating
Profitability:Moderate
Financial:Fortress
Cash Flow:Robust
Primary Risk:Regulatory Policy Overhang

Key Thesis Takeaways

  • RLX Technology demonstrates a resilient recovery with 44.8% year-over-year revenue growth in 2025Q4, yet the business model remains structurally constrained by a 36% excise tax and mandatory state-platform integration.
  • While the company maintains a fortress balance sheet with $5.5 billion in cash, its profitability is heavily reliant on non-operating interest income rather than core operational leverage.
  • Investors should monitor whether the recent $117.7 million spike in capital expenditure signals a sustainable pivot toward infrastructure compliance or merely a temporary increase in regulatory-driven costs.

Verdict Logic

while the forward P/E of 1.99 appears attractive, the company's reliance on non-operating interest income to support a 25.9% net margin suggests significant underlying operational risks in a state-controlled environment.

RLX Growth Metrics

RLX Technology Inc. (RLX) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years-1.63%
3 Years-12.94%
TTM47.36%

Profit CAGR

10 Years-
5 Years-
3 Years-14.63%
TTM66.36%

EPS CAGR

10 Years-
5 Years-
3 Years-13.72%
TTM69.65%

Return on Capital

10 Years20.35%
5 Years7.72%
3 Years-0.62%
Last Year2%

RLX Recent Earnings

RLX Technology Inc. (RLX) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 1/12 qtrs (8%)●Beat Revenue 6/12 qtrs (50%)
Q2 2026Latest
May 20, 2026
Metric
Actual
Est
EPS
$0.03-3.3%
$0.03
Rev
$230M+37.6%
$167M
Q2 2026
Mar 13, 2026
Metric
Actual
Est
EPS
$0.03-9.7%
$0.03
Rev
$163M+5.7%
$154M
Q4 2025
Nov 14, 2025
Metric
Actual
Est
EPS
$0.02-38.9%
$0.03
Rev
$145M-4.5%
$152M
Q3 2025
Aug 22, 2025
Metric
Actual
Est
EPS
$0.02-24.7%
$0.03
Rev
$111M+9.5%
$101M
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestMay 20, 2026
$0.03vs $0.03-3.3%
$230Mvs $167M+37.6%
Q2 2026Mar 13, 2026
$0.03vs $0.03-9.7%
$163Mvs $154M+5.7%
Q4 2025Nov 14, 2025
$0.02vs $0.03-38.9%
$145Mvs $152M-4.5%
Q3 2025Aug 22, 2025
$0.02vs $0.03-24.7%
$111Mvs $101M+9.5%
Based on last 12 quarters of dataView full earnings history →

Peers Comparison

Key metrics vs top competitors for RLX Technology Inc. (RLX)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
RLX logoRLXRLX Technology Inc.Current
$1.96$2.4B19.0243.94%25.49%5.65%0.56%
MO logoMOAltria Group, Inc.
$71.88$120.18B17.49-1.49%36.91%——
PM logoPMPhilip Morris International Inc.
$184.76$287.95B25.457.31%26.74%——
BTI logoBTIBritish American Tobacco p.l.c.
$61.46$133.15B13.21-0.99%21.04%21.69%—
TPB logoTPBTurning Point Brands, Inc.
$85.54$1.66B27.5028.39%11.53%16.54%—
XXII logoXXII22nd Century Group, Inc.
$4.28$1.48M-0.08-40.66%-44.9%-25.03%—

Compare RLX vs Peers

RLX Technology Inc. (RLX) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs MO

Most directly comparable listed peer for RLX.

Scale Benchmark

vs AAPL

Larger-name benchmark to compare RLX against a more recognizable public peer.

Peer Set

Compare Top 5

vs MO, PM, BTI, TPB

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RLX Frequently Asked Questions

RLX Technology Inc. (RLX) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is RLX Technology Inc.'s revenue?

RLX Technology Inc. (RLX) reported $3.60B in revenue for fiscal year 2025. This represents a 2616% increase from $132.6M in 2018.

How fast is RLX Technology Inc. growing?

RLX Technology Inc. (RLX) grew revenue by 43.9% over the past year. This is strong growth.

Is RLX profitable?

Yes, RLX Technology Inc. (RLX) is profitable, generating $918.0M in net income for fiscal year 2025 (25.5% net margin).

Dividend & Returns
Does RLX pay dividends?

Yes, RLX Technology Inc. (RLX) pays a dividend with a yield of 0.56%. This makes it attractive for income-focused investors.

What is RLX's return on equity?

RLX Technology Inc. (RLX) has a return on equity (ROE) of 5.7%. This is below average, suggesting room for improvement.

What is RLX Technology Inc.'s free cash flow?

RLX Technology Inc. (RLX) generated $985.8M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in RLX back in 2018?

Total return calculator · dividends reinvested · 8+ years of data

See returns →