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BFHBread Financial Holdings, Inc.
$102.36$4.1B
Overview & Verdict
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BFH logoBread Financial Holdings, Inc.(BFH)Earnings, Financials & Key Ratios

BFH•NYSE
$102.36
9.3× P/E·Price updated Jul 7, 2026
SectorFinancial ServicesIndustryCredit ServicesSub-IndustryConsumer Credit Issuers and Installment Lenders
AboutBread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio.Show more
  • EBITDA$694M+47.3%
  • Net Income$518M+87.0%
  • EPS (Diluted)10.96+99.3%
  • Gross Margin63.33%+24.5%
  • EBITDA Margin14.77%+50.5%
  • Operating Margin13.07%+64.6%
  • Net Margin11.02%+90.9%
  • ROE16.24%+75.0%

BFH Price & Volume

Bread Financial Holdings, Inc. (BFH) stock price & volume — 10-year historical chart

Loading chart...

Credit Provision Volatility Masks Stagnant Revenue Growth

Investment Thesis • Updated 2026Q1

VerdictNeutral
Growth:Stable
Profitability:Moderate
Financial:Strained
Cash Flow:Mixed
Primary Risk:Credit loss volatility

Key Thesis Takeaways

  • Bread Financial faces a challenging outlook characterized by persistent revenue stagnation at the $1.2 billion quarterly baseline and significant earnings sensitivity to credit loss provisions.
  • While the company maintains robust free cash flow margins, often exceeding 40%, the aggressive deployment of capital toward share repurchases—such as the $153 million spent in 2026Q1—may be premature given the structurally tight liquidity position evidenced by a 0.26 current ratio.
  • Investors should remain cautious as the firm's reliance on debt financing and exposure to credit cycle volatility continue to obscure underlying operational performance.

Verdict Logic

while the stock trades at a low 9.70 P/E TTM, the inherent risk of credit loss volatility and the tight 0.26 current ratio warrant a wait-and-see approach until balance sheet stability improves.

BFH Growth Metrics

Bread Financial Holdings, Inc. (BFH) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-3.1%
5 Years7.34%
3 Years2.43%
TTM-

Profit CAGR

10 Years-1.4%
5 Years19.34%
3 Years32.44%
TTM100.36%

EPS CAGR

10 Years2.16%
5 Years19.7%
3 Years34.95%
TTM117.68%

Return on Capital

10 Years7.44%
5 Years6.94%
3 Years7.25%
Last Year7.26%

BFH Recent Earnings

Bread Financial Holdings, Inc. (BFH) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 10/12 qtrs (83%)●Beat Revenue 8/12 qtrs (67%)
Q2 2026Latest
Apr 23, 2026
Metric
Actual
Est
EPS
$4.18+39.3%
$3.00
Rev
$1.0B+2.5%
$994M
Q1 2026
Jan 29, 2026
Metric
Actual
Est
EPS
$2.07+417.5%
$0.40
Rev
$975M+2.3%
$953M
Q4 2025
Oct 23, 2025
Metric
Actual
Est
EPS
$4.02+90.5%
$2.11
Rev
$971M+0.3%
$968M
Q3 2025
Jul 24, 2025
Metric
Actual
Est
EPS
$3.14+69.7%
$1.85
Rev
$926M-4.9%
$974M
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestApr 23, 2026
$4.18vs $3.00+39.3%
$1.0Bvs $994M+2.5%
Q1 2026Jan 29, 2026
$2.07vs $0.40+417.5%
$975Mvs $953M+2.3%
Q4 2025Oct 23, 2025
$4.02vs $2.11+90.5%
$971Mvs $968M+0.3%
Q3 2025Jul 24, 2025
$3.14vs $1.85+69.7%
$926Mvs $974M-4.9%
Based on last 12 quarters of dataView full earnings history →

Latest BFH News

Recent stock market news and headlines for Bread Financial Holdings, Inc. (BFH)

Zacks Investment Research·1 day ago
BFH Outperforms Industry, Trades Near 52-Week High: Time to Buy?

Bread Financial is poised to gain from solid credit sales, proactive risk management, financial flexibility, prudent capital deployment and higher return on capital.

Zacks Investment Research·1 day ago
BFH or FUTU: Which Is the Better Value Stock Right Now?

Investors looking for stocks in the Financial - Miscellaneous Services sector might want to consider either Bread Financial Holdings (BFH) or Futu Holdings Limited Sponsored ADR (FUTU). But which of these two stocks presents investors with the better value opportunity right now?

Seeking Alpha·3 days ago
Bread Financial: A High-Quality Lender Trading At A Discount

Bread Financial Holdings is emerging as a high-quality lender focused on disciplined, responsible loan growth and risk management. BFH's strategic diversification into digital banking, new lending products, and integrated payments platforms enhances stability and growth prospects. Recent results show 7% YoY credit sales growth, improved net loss and delinquency rates, and rising direct-to-consumer deposits.

Zacks Investment Research·4 days ago
Is Bread Financial (BFH) Stock Outpacing Its Finance Peers This Year?

Here is how Bread Financial Holdings (BFH) and Broadstone Net Lease, Inc. (BNL) have performed compared to their sector so far this year.

Zacks Investment Research·Jun 19, 2026
All You Need to Know About Bread Financial (BFH) Rating Upgrade to Strong Buy

Bread Financial (BFH) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #1 (Strong Buy).

Peers Comparison

Key metrics vs top competitors for Bread Financial Holdings, Inc. (BFH)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
BFH logoBFHBread Financial Holdings, Inc.Current
$102.36$4.14B9.34-2.06%11.02%16.24%0.89%
SYF logoSYFSynchrony Financial
$76.77$25.82B8.26-7.91%18.08%21.41%—
COF logoCOFCapital One Financial Corporation
$202.89$124.98B50.3428.39%4.29%2.86%—
OMF logoOMFOneMain Holdings, Inc.
$59.62$6.98B9.099.09%16.12%23.62%—
ALLY logoALLYAlly Financial Inc.
$45.40$13.92B19.16-25.75%8.92%9.19%—
CACC logoCACCCredit Acceptance Corporation
$646.58$6.74B17.228.57%19.61%29.39%—

Compare BFH vs Peers

Bread Financial Holdings, Inc. (BFH) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs SYF

Most directly comparable listed peer for BFH.

Scale Benchmark

vs V

Larger-name benchmark to compare BFH against a more recognizable public peer.

Peer Set

Compare Top 5

vs SYF, COF, OMF, ALLY

BFH SEC Filings & Documents

Bread Financial Holdings, Inc. (BFH) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Jun 10, 2026·SEC

Material company update

May 22, 2026·SEC

Material company update

May 15, 2026·SEC

10-K Annual Reports

1
FY 2026

Feb 13, 2026·SEC

10-Q Quarterly Reports

4
FY 2026

Apr 28, 2026·SEC

FY 2025

Oct 28, 2025·SEC

FY 2025

Jul 29, 2025·SEC

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BFH Frequently Asked Questions

Bread Financial Holdings, Inc. (BFH) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Bread Financial Holdings, Inc.'s revenue?

Bread Financial Holdings, Inc. (BFH) reported $4.71B in revenue for fiscal year 2025.

How fast is Bread Financial Holdings, Inc. growing?

Bread Financial Holdings, Inc. (BFH) saw revenue decline by 2.1% over the past year.

Is BFH profitable?

Yes, Bread Financial Holdings, Inc. (BFH) is profitable, generating $561.0M in net income for fiscal year 2025 (11.0% net margin).

Dividend & Returns
Does BFH pay dividends?

Yes, Bread Financial Holdings, Inc. (BFH) pays a dividend with a yield of 0.89%. This makes it attractive for income-focused investors.

What is BFH's return on equity?

Bread Financial Holdings, Inc. (BFH) has a return on equity (ROE) of 16.2%. This is reasonable for most industries.

What is Bread Financial Holdings, Inc.'s free cash flow?

Bread Financial Holdings, Inc. (BFH) generated $2.18B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in BFH back in 1998?

Total return calculator · dividends reinvested · 28+ years of data

See returns →