Revenue growth remains highly inconsistent, fluctuating between a 9.5% increase in 2026Q1 and a 14.3% contraction in 2025Q1, while SG&A expenses consistently outpace gross profit generation.
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 | Dec'09 | Dec'08 | Dec'07 | Dec'06 | Dec'05 | Dec'04 | Dec'03 | Dec'02 | Dec'01 | Dec'00 | Dec'99 | Dec'98 | Dec'97 | Dec'96 |
|---|
| Sales/Revenue | 37.91M | 37.2M | 24.2M | 39.14M | 33.93M | 31.79M | 27.31M | 24.75M | 23.08M | 20.85M | 19.43M | 17.94M | 15.16M | 13.27M | 12.53M | 15.66M | 17.37M | 16.56M | 16.05M | 16.71M | 14.92M | 13.67M | 9.39M | 7.3M | 5.99M | 7.03M | 6.72M | 5.91M | 6.1M | 5.7M | 4.2M |
| Revenue Growth % | -1.58% | 53.74% | -38.18% | 15.33% | 6.75% | 16.37% | 10.37% | 7.23% | 10.68% | 7.35% | 8.29% | 18.36% | 14.2% | 5.94% | -20.01% | -9.84% | 4.87% | 3.21% | -3.97% | 12.03% | 9.13% | 45.6% | 28.56% | 21.91% | -14.81% | 4.67% | 13.57% | -3.05% | 7.02% | 35.71% | 16.67% |
| Cost of Goods Sold | 15.15M | 14.7M | 0 | 16.58M | 15.12M | 13.12M | 10.59M | 9.45M | 8.3M | 7.97M | 7.2M | 7.09M | 6.14M | 5.59M | 5.25M | 7.94M | 9.68M | 8.85M | 8.23M | 8.43M | 7.96M | 7.28M | 4.81M | 3.83M | 2.75M | 3.56M | 2.81M | 2.74M | 2.4M | 2.3M | 1.5M |
| COGS % of Revenue | - | 39.53% | - | 42.36% | 44.56% | 41.28% | 38.75% | 38.2% | 35.95% | 38.23% | 37.09% | 39.53% | 40.51% | 42.11% | 41.94% | 50.73% | 55.72% | 53.43% | 51.28% | 50.45% | 53.39% | 53.28% | 51.2% | 52.42% | 45.99% | 50.65% | 41.88% | 46.29% | 39.34% | 40.35% | 35.71% |
| Gross Profit | 22.76M | 22.49M | 24.2M | 22.56M | 18.81M | 18.67M | 16.73M | 15.29M | 14.78M | 12.88M | 12.22M | 10.85M | 9.02M | 7.68M | 7.27M | 7.72M | 7.69M | 7.71M | 7.82M | 8.28M | 6.95M | 6.39M | 4.58M | 3.47M | 3.23M | 3.47M | 3.9M | 3.18M | 3.7M | 3.4M | 2.7M |
| Gross Margin % | 60.04% | 60.47% | 100% | 57.64% | 55.44% | 58.72% | 61.25% | 61.8% | 64.05% | 61.77% | 62.91% | 60.47% | 59.49% | 57.89% | 58.06% | 49.27% | 44.28% | 46.57% | 48.72% | 49.55% | 46.61% | 46.72% | 48.8% | 47.58% | 54.01% | 49.35% | 58.12% | 53.71% | 60.66% | 59.65% | 64.29% |
| Gross Profit Growth % | - | -7.04% | 7.26% | 19.89% | 0.8% | 11.57% | 9.38% | 3.47% | 14.75% | 5.41% | 12.67% | 20.3% | 17.35% | 5.63% | -5.74% | 0.34% | -0.29% | -1.34% | -5.58% | 19.09% | 8.88% | 39.4% | 31.85% | 7.41% | -6.78% | -11.11% | 22.89% | -14.15% | 8.82% | 25.93% | 22.73% |
| Operating Expenses | 24.01M | 23.93M | 23.62M | 23.76M | 19.36M | 14.98M | 11.73M | 11.57M | 10.6M | 9.25M | 8.05M | 7.57M | 6.21M | 5.31M | 5.08M | 6.22M | 6.84M | 6.6M | 6.46M | 5.55M | 4.68M | 4.39M | 3.57M | 3.02M | 2.69M | 2.98M | 3.49M | 2.9M | 3.4M | 2.9M | 2.4M |
| OpEx % of Revenue | - | 64.33% | 97.64% | 60.72% | 57.05% | 47.11% | 42.94% | 46.74% | 45.92% | 44.34% | 41.46% | 42.22% | 40.98% | 40% | 40.51% | 39.69% | 39.4% | 39.83% | 40.22% | 33.24% | 31.36% | 32.09% | 38.02% | 41.33% | 44.83% | 42.37% | 52.03% | 49.06% | 55.74% | 50.88% | 57.14% |
| Selling, General & Admin | 24.01M | 23.93B | 23.62M | 23.76M | 19.36M | 14.98M | 11.73M | 11.57M | 10.6M | 9.25M | 8.05M | 7.57M | 6.21M | 5.31M | 5.08M | 4.55M | 6.84M | 6.6M | 6.46M | 5.55M | 4.68M | 4.39M | 3.57M | 3.02M | 2.69M | 2.98M | 2.78M | 2.9M | 2.7M | 2.4M | 2M |
| SG&A % of Revenue | - | 64329.42% | 97.64% | 60.72% | 57.05% | 47.11% | 42.94% | 46.74% | 45.92% | 44.34% | 41.46% | 42.22% | 40.98% | 40% | 40.51% | 29.04% | 39.4% | 39.83% | 40.22% | 33.24% | 31.36% | 32.09% | 38.02% | 41.33% | 44.83% | 42.37% | 41.33% | 49.06% | 44.26% | 42.11% | 47.62% |
| Research & Development | 0 | 0 | 172.25K | 163.6K | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | 0.71% | 0.42% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Operating Expenses | 0 | -23.9B | -172.25K | -163.6K | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 719.05K | 0 | 700K | 500K | 400K |
| Operating Income | -1.24M | -1.44M | 571.86K | -1.21M | -546.42K | 3.69M | 5M | 3.73M | 4.18M | 3.64M | 4.17M | 3.27M | 2.81M | 2.37M | 2.2M | 1.5M | 846.6K | 1.12M | 1.36M | 2.73M | 2.27M | 2M | 1.01M | 456.09K | 549.61K | 491.14K | 408.67K | 274.84K | 300K | 500K | 300K |
| Operating Margin % | -3.28% | -3.86% | 2.36% | -3.08% | -1.61% | 11.61% | 18.31% | 15.06% | 18.12% | 17.44% | 21.45% | 18.25% | 18.52% | 17.89% | 17.55% | 9.58% | 4.87% | 6.75% | 8.49% | 16.31% | 15.25% | 14.64% | 10.78% | 6.25% | 9.18% | 6.99% | 6.08% | 4.65% | 4.92% | 8.77% | 7.14% |
| Operating Income Growth % | - | -351.14% | 147.37% | -120.93% | -114.81% | -26.23% | 34.18% | -10.88% | 15.03% | -12.75% | 27.33% | 16.63% | 18.18% | 7.99% | 46.55% | 77.23% | -24.23% | -18.03% | -50% | 19.86% | 13.7% | 97.76% | 121.78% | -17.02% | 11.91% | 20.18% | 48.69% | -8.39% | -40% | 66.67% | 200% |
| EBITDA | 1.98M | 1.81M | 472.23K | 2.22M | 1.77M | 5.64M | 6.81M | 5.52M | 5.88M | 5.18M | 5.5M | 4.55M | 3.88M | 3.12M | 2.92M | 2.25M | 1.57M | 1.79M | 1.98M | 3.3M | 2.82M | 2.56M | 1.65M | 1.17M | 1.31M | 1.27M | 1.13M | 188.88K | 1M | 1M | 700K |
| EBITDA Margin % | 5.24% | 4.87% | 1.95% | 5.67% | 5.21% | 17.75% | 24.95% | 22.28% | 25.46% | 24.84% | 28.33% | 25.35% | 25.61% | 23.53% | 23.34% | 14.35% | 9.02% | 10.82% | 12.36% | 19.76% | 18.88% | 18.71% | 17.56% | 16.02% | 21.92% | 18.06% | 16.79% | 3.19% | 16.39% | 17.54% | 16.67% |
| EBITDA Growth % | -45.11% | 283.97% | -78.73% | 25.45% | -68.64% | -17.2% | 23.55% | -6.13% | 13.4% | -5.85% | 21.01% | 17.17% | 24.26% | 6.81% | 30.1% | 43.48% | -12.56% | -9.67% | -39.95% | 17.27% | 10.14% | 55.11% | 40.9% | -10.88% | 3.37% | 12.61% | 497.06% | -81.11% | 0% | 42.86% | 75% |
| D&A (Non-Cash Add-back) | 3.23M | 3.25M | -99.63K | 3.43M | 2.32M | 1.95M | 1.81M | 1.79M | 1.69M | 1.54M | 1.34M | 1.27M | 1.07M | 748.83K | 725.29K | 747.14K | 719.91K | 674.2K | 620.18K | 576.51K | 541.85K | 556.49K | 636.89K | 713.82K | 763.08K | 778.75K | 719.05K | -85.96K | 700K | 500K | 400K |
| EBIT | 8.16K | -1.44M | 671.49K | -1.09M | -398.39K | 3.86M | 5.19M | 3.9M | 4.4M | 3.92M | 4.4M | 3.49M | 3.23M | 2.57M | 2.33M | 2.51M | 877.37K | 1.14M | 1.38M | 2.73M | 2.27M | 2M | 1.01M | 456.09K | 549.61K | 491.14K | 408.67K | 274.84K | 300K | 500K | 300K |
| Net Interest Income | -1.16M | -1.17M | -1.02M | -594.08K | -362.25K | -378.86K | -393.04K | -392.93K | -431.1K | -448.35K | -281.52K | -308.95K | -287.99K | -238.47K | -223.74K | -204.26K | -179.39K | -145.07K | -79.64K | -27.95K | -109.91K | -232.54K | -300.21K | -336.11K | -352.98K | -436.82K | -543.32K | 0 | -500K | 0 | -200K |
| Interest Income | 0 | 0 | 0 | 27 | 5.5K | 12.41K | 21.02K | 48.07K | 26.59K | 25.26K | 9.85K | 2.24K | 1.03K | 6.96K | 8.55K | 12.77K | 12.81K | 17.04K | 36.75K | 79.81K | 59.74K | 1.2K | 4.63K | 5.07K | 4.47K | 4.81K | 3.89K | 0 | 0 | 0 | 0 |
| Interest Expense | 1.16M | 1.17M | 1.02M | 594.11K | 367.75K | 391.27K | 414.06K | 441K | 457.69K | 473.61K | 291.37K | 311.19K | 289.02K | 245.43K | 232.29K | 217.04K | 192.21K | 162.11K | 116.38K | 107.77K | 169.64K | 233.74K | 304.84K | 341.18K | 357.44K | 441.63K | 547.22K | 0 | 500K | 0 | 200K |
| Other Income/Expense | 301.96K | 226.91K | -916.55K | -479.25K | -219.72K | -223.68K | -227.12K | -264.5K | -243.13K | -189.54K | -60.12K | -95.71K | 131.12K | -46.34K | -99.21K | -127.76K | -161.44K | -141.93K | -100.02K | -5.23K | -93.01K | -215.2K | -202.36K | -213.61K | -322.3K | -378.28K | -374.02K | -389.95K | -300K | -300K | 0 |
| Pretax Income | -942.03K | -1.21M | -344.69K | -1.69M | -766.14K | 3.47M | 4.77M | 3.46M | 3.94M | 3.45M | 4.11M | 3.18M | 2.94M | 2.33M | 2.1M | 1.37M | 685.16K | 975.47K | 1.26M | 2.72M | 2.18M | 1.79M | 809.16K | 242.49K | 227.31K | 112.86K | 34.66K | -115.11K | 0 | 200K | 300K |
| Pretax Margin % | -2.48% | -3.25% | -1.42% | -4.31% | -2.26% | 10.9% | 17.48% | 13.99% | 17.07% | 16.53% | 21.14% | 17.71% | 19.38% | 17.54% | 16.76% | 8.76% | 3.94% | 5.89% | 7.87% | 16.28% | 14.62% | 13.06% | 8.62% | 3.32% | 3.8% | 1.61% | 0.52% | -1.95% | - | 3.51% | 7.14% |
| Income Tax | -188.25K | -291.58K | -226.8K | -487.86K | -119.65K | 1.02M | 1.38M | 952.12K | 1.08M | 452.73K | 1.48M | 1.28M | 776K | 904.71K | 739.43K | 859.91K | 273.35K | 244K | 554.54K | 1.03M | 889.62K | 628.26K | 345.48K | 104.27K | 90.84K | 54.02K | 19.59K | -22.88K | 100K | 100K | 100K |
| Effective Tax Rate % | 19.98% | 24.11% | 65.8% | 28.93% | 15.62% | 29.45% | 28.9% | 27.49% | 27.44% | 13.14% | 35.99% | 40.14% | 26.42% | 38.86% | 35.22% | 62.64% | 39.9% | 25.01% | 43.9% | 38.01% | 40.78% | 35.19% | 42.7% | 43% | 39.96% | 47.86% | 56.54% | 19.88% | - | 50% | 33.33% |
| Net Income | -753.78K | -917.68K | -117.89K | -1.2M | -646.49K | 2.45M | 3.39M | 2.51M | 2.86M | 2.99M | 2.63M | 1.9M | 2.16M | 1.42M | 1.2M | 857.75K | 411.81K | 731.47K | 708.59K | 1.69M | 1.29M | 1.16M | 463.68K | 138.22K | 136.47K | 58.84K | 15.06K | -92.23K | -100K | 100K | 200K |
| Net Margin % | -1.99% | -2.47% | -0.49% | -3.06% | -1.91% | 7.69% | 12.43% | 10.15% | 12.39% | 14.36% | 13.53% | 10.6% | 14.26% | 10.73% | 9.6% | 5.48% | 2.37% | 4.42% | 4.42% | 10.09% | 8.66% | 8.46% | 4.94% | 1.89% | 2.28% | 0.84% | 0.22% | -1.56% | -1.64% | 1.75% | 4.76% |
| Net Income Growth % | -131.88% | -678.4% | 90.16% | -85.4% | -126.44% | -27.97% | 35.21% | -12.16% | -4.52% | 13.88% | 38.23% | -12.01% | 51.83% | 18.34% | 40.23% | 108.29% | -43.7% | 3.23% | -57.99% | 30.57% | 11.65% | 149.51% | 235.47% | 1.28% | 131.92% | 290.69% | 116.33% | 7.77% | -200% | -50% | - |
| Net Income (Continuing) | -753.78K | -917.68K | -117.89K | -1.2M | -646.49K | 2.45M | 3.39M | 2.51M | 2.86M | 2.99M | 2.63M | 1.9M | 2.16M | 1.42M | 1.36M | 1.43M | 411.81K | 731.47K | 708.59K | 1.69M | 1.29M | 1.16M | 463.68K | 138.22K | 136.47K | 58.84K | 15.06K | -92.23K | -100K | 100K | 200K |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | -0.15 | -0.64 | -0.48 | -0.65 | -0.51 | 0.20 | 0.46 | 0.30 | 0.37 | 0.46 | 0.43 | 0.37 | 0.44 | 0.29 | 0.25 | 0.18 | 0.08 | 0.15 | 0.14 | 0.34 | 0.26 | 0.25 | 0.10 | 0.03 | 0.03 | 0.01 | 0.00 | -0.02 | -0.02 | 0.02 | 0.04 |
| EPS Growth % | -18.61% | -33.33% | 26.15% | -27.45% | -355% | -56.52% | 53.33% | -18.92% | -19.57% | 6.98% | 16.22% | -15.91% | 51.72% | 16% | 38.89% | 125% | -46.67% | 7.14% | -58.82% | 30.77% | 4% | 150% | 233.33% | 0% | 120.59% | - | 117.5% | 0% | -200% | -50% | - |
| EPS (Basic) | - | -0.64 | -0.48 | -0.65 | -0.51 | 0.20 | 0.46 | 0.30 | 0.37 | 0.46 | 0.43 | 0.37 | 0.45 | 0.30 | 0.25 | 0.18 | 0.08 | 0.15 | 0.15 | 0.35 | 0.27 | 0.26 | 0.10 | 0.03 | 0.03 | 0.01 | 0.00 | -0.02 | -0.02 | 0.02 | 0.05 |
| Diluted Shares Outstanding | 4.98M | 4.97M | 4.96M | 4.96M | 4.96M | 4.96M | 4.96M | 4.96M | 4.96M | 4.99M | 5M | 4.96M | 4.93M | 4.86M | 4.86M | 4.9M | 4.9M | 4.88M | 4.91M | 4.99M | 4.97M | 4.63M | 4.64M | 4.48M | 4.55M | 4.32M | 4.25M | 4.61M | 5M | 5M | 4M |
| Basic Shares Outstanding | 4.98M | 4.97M | 4.96M | 4.96M | 4.96M | 4.96M | 4.96M | 4.96M | 4.96M | 4.99M | 4.99M | 4.93M | 4.85M | 4.8M | 4.85M | 4.89M | 4.89M | 4.87M | 4.85M | 4.81M | 4.78M | 4.45M | 4.64M | 4.48M | 4.55M | 4.32M | 4.25M | 4.61M | 5M | 5M | 4M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Operational Hospitality Margin Dilution
According to the provided quarterly financial data, WVVI's revenue growth remains highly inconsistent, fluctuating between a 9.5% increase in 2026Q1 and a 14.3% contraction in 2025Q1, suggesting that the company struggles to maintain a stable top-line trajectory amidst its ongoing transition toward a hospitality-heavy business model.
The volatility in quarterly revenue suggests that the company's reliance on seasonal tasting room traffic and holiday-driven wholesale demand creates significant lumpiness in performance. Investors should monitor whether the recent shift toward restaurant-style operations can eventually smooth out these cyclical troughs or if it will continue to introduce unpredictable revenue swings.
As reported in financial statements, WVVI maintains a relatively robust gross margin profile, averaging approximately 60% over the last ten quarters, though recent figures show a slight compression from the 63.1% peak observed in 2025Q1, indicating potential sensitivity to rising agricultural and operational input costs.
While the 60% gross margin reflects the premium positioning of Willamette Valley Pinot Noir, the inability to consistently expand this margin suggests limited pricing power in the face of inflationary pressures. The company's high-fixed-cost agricultural base appears to leave little room for error, making margin stability highly dependent on vintage yields and labor efficiency.
Based on WVVI's reported figures, the company is currently failing to achieve positive operating leverage, as evidenced by the 2026Q1 operating margin of -8.2%, which highlights that SG&A expenses are consistently outpacing the gross profit generated by the winery's core production and retail activities.
The persistent operating losses suggest that the aggressive expansion of physical tasting rooms and restaurant footprints is currently a drag on profitability rather than a catalyst for scale. Without a clear path to rationalizing these overhead costs, the company may continue to struggle with negative operating income despite its premium product pricing.
Data from the last ten quarters indicates that WVVI's SG&A expenses remain stubbornly high, frequently hovering near $6M per quarter, which effectively neutralizes the gross profit generated and contributes to the company's recurring operating losses, as noted in the most recent 2026Q1 financial reporting.
The company's expense discipline appears compromised by the capital-intensive nature of its hospitality expansion, which requires significant ongoing investment in labor and facility maintenance. This cost structure warrants further investigation to determine if these expenditures are temporary growth investments or a permanent, inefficient feature of the new business model.
Based on an analysis of the income statement, the shift toward a restaurant-heavy model introduces significant operational complexity, as evidenced by the 2026Q1 net margin of -6.8%, which suggests that the company's core wine business may be subsidizing lower-margin hospitality operations that lack historical profitability.
Short-sellers would likely focus on the disconnect between the company's high-end brand image and its inability to generate consistent bottom-line earnings. The risk remains that the hospitality pivot is a value-destroying distraction that complicates the balance sheet without providing the expected uplift in high-margin direct-to-consumer wine sales.
Quick answers to the most common questions about buying WVVI stock.
For fiscal year 2025, Willamette Valley Vineyards, Inc. (WVVI) reported total revenue of $37.2M. This represents a 785.6% increase compared to $4.2M in 1996.
Willamette Valley Vineyards, Inc. (WVVI) reported a net loss of $0.9M for the fiscal year ending 2025.
Willamette Valley Vineyards, Inc. (WVVI) reported an operating income of $-1.4M, resulting in an operating profit margin of -3.9%. This margin reflects the operational efficiency of the business before interest and taxes.
Willamette Valley Vineyards, Inc. (WVVI) generated $22.5M in gross profit for the year, representing a gross profit margin of 60.5%. This demonstrates the company's core pricing power and production efficiency.