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TRUETrueCar, Inc.
$2.54$226M
Overview & Verdict
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TRUE logoTrueCar, Inc.(TRUE)Earnings, Financials & Key Ratios

TRUE•NASDAQ
$2.54
Price updated Jul 2, 2026
SectorCommunication ServicesIndustryInternet ServicesSub-IndustryOnline Marketplaces and Classifieds
AboutTrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. It operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. The company also offers forecast and consulting services regarding determination of the residual value of an automobile at given future points in time, which are used to underwrite automotive loans and leases, and by financial institutions to measure exposure and risk across loan, lease, and fleet portfolios. In addition, it provides accurate, geographically specific, and real-time pricing information for consumers and dealers; TrueCar Trade, which gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership; and DealerScience that provides dealers with advanced digital retailing software tools. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.Show more
  • Revenue$176M+10.6%
  • EBITDA-$18M+49.2%
  • Net Income-$31M+37.6%
  • EPS (Diluted)-0.34+38.2%
  • Gross Margin84.97%-5.6%
  • EBITDA Margin-10.35%+54.1%
  • Operating Margin-21.17%+40.5%
  • Net Margin-17.68%+43.6%
  • ROE-22.31%+19.9%

TRUE Price & Volume

TrueCar, Inc. (TRUE) stock price & volume — 10-year historical chart

Loading chart...

Persistent Operating Losses Offset Strong Liquidity Position

Investment Thesis • Updated 2025Q3

VerdictNeutral
Growth:Mixed
Profitability:Negative
Financial:Fortress
Cash Flow:Mixed
Primary Risk:Persistent negative operating margins

Key Thesis Takeaways

  • TrueCar maintains a structurally high gross margin profile near 79.6%, yet the company struggles to convert this into sustained GAAP profitability due to persistent negative operating margins of -17.0% as of 2025Q3.
  • While the firm's $103.2 million cash position and low 0.09 debt-to-equity ratio provide a significant buffer against operational volatility, the reliance on paid marketing channels creates a precarious cost structure.
  • Investors should monitor whether the company can achieve long-term operating leverage, as current earnings remain heavily obscured by consistent stock-based compensation expenses exceeding $3 million per quarter.

Verdict Logic

while the company holds a robust $103.2 million cash reserve, the persistent inability to generate consistent GAAP profitability and the reliance on stock-based compensation averaging over $3 million per quarter warrant a cautious, wait-and-see approach.

TRUE Growth Metrics

TrueCar, Inc. (TRUE) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-1.62%
5 Years-12.12%
3 Years-8.83%
TTM6.18%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM31.31%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM27.34%

Return on Capital

10 Years-18.5%
5 Years-22.02%
3 Years-32.23%
Last Year-24.61%

TRUE Recent Earnings

TrueCar, Inc. (TRUE) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 6/12 qtrs (50%)●Beat Revenue 2/12 qtrs (18%)
Q1 2026Latest
Feb 17, 2026
Metric
Actual
Est
EPS
$0.07-250.0%
$0.02
Rev
—
—
Q4 2025
Nov 5, 2025
Metric
Actual
Est
EPS
$0.01+50.0%
$0.02
Rev
$43M-11.0%
$49M
Q3 2025
Aug 6, 2025
Metric
Actual
Est
EPS
$0.05+16.7%
$0.06
Rev
$47M-1.3%
$48M
Q2 2025
May 5, 2025
Metric
Actual
Est
EPS
$0.09+0.0%
$0.09
Rev
$45M-5.5%
$47M
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q1 2026LatestFeb 17, 2026
$0.07vs $0.02-250.0%
—
Q4 2025Nov 5, 2025
$0.01vs $0.02+50.0%
$43Mvs $49M-11.0%
Q3 2025Aug 6, 2025
$0.05vs $0.06+16.7%
$47Mvs $48M-1.3%
Q2 2025May 5, 2025
$0.09vs $0.09+0.0%
$45Mvs $47M-5.5%
Based on last 12 quarters of dataView full earnings history →

Peers Comparison

Key metrics vs top competitors for TrueCar, Inc. (TRUE)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
TRUE logoTRUETrueCar, Inc.Current
$2.54$225.91M-7.4710.64%-17.68%-22.31%—
CARS logoCARSCars.com Inc.
$11.40$637.29M35.630.57%3.73%5.71%—
CARG logoCARGCarGurus, Inc.
$35.66$3.44B23.014.99%15.57%41.93%—
SCI logoSCIService Corporation International
$77.78$10.79B20.472.93%14.46%39.44%—
ACVA logoACVAACV Auctions Inc.
$7.43$1.3B-19.0519.22%-7.97%-14.27%—
KMX logoKMXCarMax, Inc.
$50.21$7.13B29.89-1.79%0.84%3.67%—

Compare TRUE vs Peers

TrueCar, Inc. (TRUE) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs CARS

Most directly comparable listed peer for TRUE.

Scale Benchmark

vs CVNA

Larger-name benchmark to compare TRUE against a more recognizable public peer.

Peer Set

Compare Top 5

vs CARS, CARG, SCI, ACVA

TRUE SEC Filings & Documents

TrueCar, Inc. (TRUE) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Jan 22, 2026·SEC

Material company update

Dec 23, 2025·SEC

Material company update

Dec 12, 2025·SEC

10-K Annual Reports

2
FY 2025

Feb 20, 2025·SEC

FY 2024

Feb 22, 2024·SEC

10-Q Quarterly Reports

6
FY 2025

Nov 6, 2025·SEC

FY 2025

Aug 7, 2025·SEC

FY 2025

May 6, 2025·SEC

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TRUE Frequently Asked Questions

TrueCar, Inc. (TRUE) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is TrueCar, Inc.'s revenue?

TrueCar, Inc. (TRUE) reported $181.2M in revenue for fiscal year 2024. This represents a 127% increase from $79.9M in 2012.

How fast is TrueCar, Inc. growing?

TrueCar, Inc. (TRUE) grew revenue by 10.6% over the past year. This is steady growth.

Is TRUE profitable?

TrueCar, Inc. (TRUE) reported a net loss of $18.6M for fiscal year 2024.

Dividend & Returns
What is TRUE's return on equity?

TrueCar, Inc. (TRUE) has a return on equity (ROE) of -22.3%. Negative ROE indicates the company is unprofitable.

What is TrueCar, Inc.'s free cash flow?

TrueCar, Inc. (TRUE) had negative free cash flow of $0.0M in fiscal year 2024, likely due to heavy capital investments.

What if you invested $1,000 in TRUE back in 2012?

Total return calculator · dividends reinvested · 14+ years of data

See returns →