SWBI trades 10.0% below Wall Street's consensus target of $16.50.
Last 12 months price action with 12-month analyst target path
The base valuation assumes SWBI achieves its forward estimates and maintains a stable P/E multiple of 54.5x. This scenario reflects the blended consensus of 4 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of July 7, 2026, Smith & Wesson Brands, Inc. (SWBI) has a Wall Street consensus price target of $16.50, based on estimates from 4 covering analysts. With the stock currently trading at $15.00, this represents a potential upside of +10.0%. The company has a market capitalization of $671M.
Analyst price targets range from a low of $16.50 to a high of $16.50, representing a 0% spread in expectations. The median target of $16.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 2 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, SWBI trades at a trailing P/E of 36.6x and forward P/E of 54.5x. Analysts expect EPS to grow -32.6% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $23.87, with bear and bull scenarios of $15.04 and $31.45 respectively. Model confidence stands at 38/100, suggesting limited visibility into future performance.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
RGRSturm, Ruger & Company, Inc. | $603M | $37.85 | $46.00 | +21.5% | Buy | 22.3x | 12 |
AOUTAmerican Outdoor Brands, Inc. | $179M | $14.28 | $14.25 | -0.2% | Buy | 98.5x | 5 |
OLNOlin Corporation | $2.2B | $19.75 | $28.30 | +43.3% | Hold | 279.0x | 35 |
POWWOutdoor Holding Company | $280M | $2.41 | $2.75 | +14.1% | Buy | — | 4 |
KTOSKratos Defense & Security Solutions, Inc. | $10.0B | $53.54 | $107.92 | +101.6% | Buy | 70.0x | 24 |
AXONAxon Enterprise, Inc. | $50.1B | $622.20 | $652.11 | +4.8% | Buy | 80.9x | 21 |
LMTLockheed Martin Corporation | $124.0B | $538.00 | $632.89 | +17.6% | Buy | 18.0x | 37 |
GDGeneral Dynamics Corporation | $101.9B | $376.88 | $411.33 | +9.1% | Buy | 22.6x | 34 |
BAThe Boeing Company | $184.9B | $234.54 | $281.56 | +20.0% | Buy | — | 54 |
SPXCSPX Technologies, Inc. | $11.7B | $232.19 | $269.00 | +15.9% | Buy | 28.9x | 12 |
Quick answers to the most common questions about buying SWBI stock.
Smith & Wesson Brands, Inc. (SWBI) has a consensus 12-month price target of $16.5, implying 10.0% upside from $15. The 4 analysts covering SWBI see moderate appreciation potential.
SWBI has a consensus rating of "Buy" based on 4 Wall Street analysts. The rating breakdown is mixed, with 2 Hold ratings making up the largest segment. The consensus 12-month price target of $16.5 implies 10.0% upside from current levels.
At a forward P/E of 54.5455x, SWBI trades at a premium valuation. The consensus price target of $16.5 (10.0% upside) suggests analysts still see growth justifying the multiple.
The most bullish Wall Street analyst has a price target of $16.5 for SWBI, while the most conservative target is $16.5. The consensus of $16.5 represents the median expectation. Our quantitative valuation model projects a bull case target of $31 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
SWBI is lightly followed, with 4 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 2 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month SWBI stock forecast based on 4 Wall Street analysts shows a consensus price target of $16.5, with estimates ranging from $16.5 (bear case) to $16.5 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $24, with bear/bull scenarios of $15/$31.
Our quantitative valuation model calculates SWBI's fair value at $24 (base case), with a bear case of $15 and bull case of $31. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 38/100.
SWBI trades at a forward P/E ratio of 54.5x based on next-twelve-months earnings estimates compared to a trailing P/E of 36.6x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on SWBI, with a "Buy" consensus rating and $16.5 price target (10.0% upside). 2 of 4 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
SWBI analyst price targets range from $16.5 to $16.5, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $16.5 consensus represents the middle ground. Our model's $15-$31 range provides an independent fundamental perspective.
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