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PAPLPineapple Financial Inc.
$1.00$1M
Overview & Verdict
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PAPL logoPineapple Financial Inc.(PAPL)Earnings, Financials & Key Ratios

PAPL•AMEX•Banking & Credit
$1.00
Price updated Jul 6, 2026
SectorFinancial ServicesIndustryMortgage FinanceSub-IndustryConsumer mortgage originators and brokers
AboutPineapple Financial Inc. operates as a mortgage technology and brokerage company in Canada. The company offers mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers through data-driven systems together with cloud based tools. The company also operates MyPineapple technology platform, which allows users to conduct their brokerage services. In addition, it offers back office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portal, loan maintenance, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. Further, the company provides pre-underwriting support services, including credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics. Additionally, it offers various insurance products, such as life, accident and disability, critical illness, and credit insurance. Pineapple Financial Inc. was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. The company was founded in 2016 and is based in North York, Canada.Show more
  • Net Interest Income-$336K-259.6%
  • Total Revenue$3M+11.1%
  • Net Income-$4M+11.3%
  • Return on Equity-322.56%-23.2%
  • Net Interest Margin-6.2%-171.9%
  • Efficiency Ratio143.62%-5.3%
  • ROA-76.49%+18.7%
  • Equity / Assets16.74%-49.2%
  • Book Value per Share1.36+621.2%

PAPL Price & Volume

Pineapple Financial Inc. (PAPL) stock price & volume — 10-year historical chart

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Aggressive Debt-Funded Expansion Masks Operational Instability

Investment Thesis • Updated 2026Q2

VerdictNegative
Growth:Mixed
Profitability:Negative
Financial:Vulnerable
Cash Flow:Burning
Primary Risk:Liquidity and operational burn

Key Thesis Takeaways

  • Pineapple Financial is currently navigating a high-risk growth phase characterized by significant capital expenditure and reliance on external financing to offset persistent net losses.
  • While the company has expanded its asset base to $48.9 million as of 2026Q2, the underlying business model struggles with extreme margin volatility and a lack of sustainable operating leverage.
  • Investors should remain cautious as the firm's reliance on goodwill, which now accounts for $25.0 million of total assets, and its ongoing cash burn suggest significant long-term execution risks.

Verdict Logic

the company's fundamental outlook is challenged by a $19.5 million net loss in 2026Q2 and a precarious liquidity profile that necessitates constant external capital injections.

PAPL Growth Metrics

Pineapple Financial Inc. (PAPL) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years-3.76%
3 Years-6.04%
TTM-

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-640.48%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM-25343.9%

Return on Capital

10 Years-23.55%
5 Years-69.95%
3 Years-100.26%
Last Year-115.3%

Peers Comparison

Key metrics vs top competitors for Pineapple Financial Inc. (PAPL)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
PAPL logoPAPLPineapple Financial Inc.Current
$1.00$1.35M-0.1811.08%-121.82%-322.56%—
TREE logoTREELendingTree, Inc.
$45.87$635.57M4.2624.12%15.02%85.96%—
UWMC logoUWMCUWM Holdings Corporation
$2.20$342.2M18.3365.83%2.14%4.07%—
GHLD logoGHLDGuild Holdings Company
$20.01$439.06M12.8360.87%9.71%10.27%—
RKT logoRKTRocket Companies, Inc.
$15.55$43.91B-565.4527.37%2.82%1.53%—
PFSI logoPFSIPennyMac Financial Services, Inc.
$83.75$4.37B9.01173.81%14.31%12.02%—

Compare PAPL vs Peers

Pineapple Financial Inc. (PAPL) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs TREE

Most directly comparable listed peer for PAPL.

Scale Benchmark

vs ICE

Larger-name benchmark to compare PAPL against a more recognizable public peer.

Peer Set

Compare Top 5

vs TREE, UWMC, GHLD, RKT

PAPL SEC Filings & Documents

Pineapple Financial Inc. (PAPL) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Jun 3, 2026·SEC

Material company update

Apr 22, 2026·SEC

Material company update

Mar 18, 2026·SEC

10-K Annual Reports

3
FY 2025

Dec 3, 2025·SEC

FY 2024

Dec 20, 2024·SEC

FY 2023

Dec 14, 2023·SEC

10-Q Quarterly Reports

6
FY 2026

Apr 13, 2026·SEC

FY 2026

Jan 21, 2026·SEC

FY 2025

Jul 14, 2025·SEC

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PAPL Frequently Asked Questions

Pineapple Financial Inc. (PAPL) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
How fast is Pineapple Financial Inc. growing?

Pineapple Financial Inc. (PAPL) grew revenue by 11.1% over the past year. This is steady growth.

Is PAPL profitable?

Pineapple Financial Inc. (PAPL) reported a net loss of $28.3M for fiscal year 2025.

Dividend & Returns
What is PAPL's return on equity?

Pineapple Financial Inc. (PAPL) has a return on equity (ROE) of -322.6%. Negative ROE indicates the company is unprofitable.

Industry Metrics
What is Pineapple Financial Inc.'s net interest margin?

Pineapple Financial Inc. (PAPL) has a net interest margin (NIM) of -6.2%. NIM has been under pressure due to interest rate environment.

What is Pineapple Financial Inc.'s efficiency ratio?

Pineapple Financial Inc. (PAPL) has an efficiency ratio of 143.6%. This is higher than peers, suggesting room for cost optimization.

What if you invested $1,000 in PAPL back in 2020?

Total return calculator · dividends reinvested · 6+ years of data

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