Latest Ratios: P/E Ratio -3.1x · EV/EBITDA N/A · ROE -43.4%. (1996–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $16M | $36M | $90M | $56M | $27M | $62M | $35M | $12M | $33M | $23M | $41M |
| Enterprise Value | $17M | $37M | $89M | $52M | $24M | $53M | $28M | $16M | $36M | $24M | $37M |
| P/E Ratio → | -3.14 | — | — | — | — | — | — | — | — | — | — |
| P/S Ratio | 0.19 | 0.42 | 1.08 | 0.75 | 0.35 | 1.04 | 0.79 | 0.19 | 0.45 | 0.29 | 0.58 |
| P/B Ratio | 1.61 | 3.62 | 6.71 | 3.28 | 1.22 | 1.90 | 1.39 | 0.83 | 3.01 | 1.62 | 3.57 |
| P/FCF | — | — | — | — | — | — | — | — | — | — | — |
| P/OCF | — | — | 393.89 | — | — | — | — | — | — | — | 39.11 |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.43 | 1.06 | 0.71 | 0.32 | 0.88 | 0.63 | 0.27 | 0.50 | 0.30 | 0.52 |
| EV / EBITDA | — | — | — | — | — | — | — | — | — | — | 27.55 |
| EV / EBIT | — | — | — | — | — | — | — | — | — | — | — |
| EV / FCF | — | — | — | — | — | — | — | — | — | — | — |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 74.5% | 74.5% | 85.6% | 85.8% | 60.0% | 73.4% | 81.4% | 63.1% | 59.2% | 53.9% | 70.1% |
| Operating Margin | -7.8% | -7.8% | -6.6% | -14.1% | -16.7% | -13.0% | -18.0% | -12.6% | -7.5% | -5.3% | -1.2% |
| Net Profit Margin | -5.9% | -5.9% | -6.9% | -14.1% | -17.3% | -12.7% | -16.4% | -7.3% | -8.0% | -3.8% | -1.1% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | -43.4% | -43.4% | -37.8% | -53.6% | -48.0% | -26.2% | -36.8% | -35.2% | -46.9% | -23.9% | -6.9% |
| ROA | -17.9% | -17.9% | -17.8% | -30.6% | -32.9% | -19.2% | -22.2% | -15.1% | -17.6% | -9.3% | -2.7% |
| ROIC | -43.2% | -43.2% | -32.4% | -47.5% | -44.7% | -28.0% | -32.3% | -35.1% | -27.7% | -27.6% | -8.9% |
| ROCE | -53.8% | -53.8% | -34.3% | -52.2% | -45.8% | -26.0% | -38.8% | -52.3% | -34.8% | -26.1% | -5.5% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.40 | 0.40 | 0.08 | 0.06 | 0.02 | 0.03 | 0.04 | 0.33 | 0.31 | 0.38 | 0.00 |
| Debt / EBITDA | — | — | — | — | — | — | — | — | — | — | 0.02 |
| Net Debt / Equity | — | 0.12 | -0.11 | -0.21 | -0.11 | -0.29 | -0.27 | 0.30 | 0.29 | 0.09 | -0.34 |
| Net Debt / EBITDA | — | — | — | — | — | — | — | — | — | — | -2.89 |
| Debt / FCF | — | — | — | — | — | — | — | — | — | — | — |
| Interest Coverage | -18.57 | -18.57 | -20.57 | -350.96 | -619.84 | -86.38 | -27.81 | -9.00 | -13.01 | -13.31 | -8.57 |
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 0.64 | 0.64 | 0.87 | 1.01 | 1.20 | 2.16 | 1.66 | 0.52 | 0.51 | 0.71 | 0.99 |
| Quick Ratio | 0.64 | 0.64 | 0.87 | 1.01 | 1.20 | 2.16 | 1.66 | 0.52 | 0.51 | 0.71 | 0.99 |
| Cash Ratio | 0.20 | 0.20 | 0.14 | 0.31 | 0.33 | 1.16 | 0.90 | 0.02 | 0.02 | 0.19 | 0.33 |
| Asset Turnover | — | 3.47 | 2.60 | 2.28 | 2.13 | 1.36 | 1.27 | 2.00 | 2.56 | 2.08 | 2.60 |
| Inventory Turnover | — | — | — | — | — | — | — | — | — | — | — |
| Days Sales Outstanding | — | 24.93 | 54.65 | 45.57 | 53.68 | 56.53 | 50.92 | 44.67 | 33.47 | 49.38 | 38.75 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | — | — | — | — | — | — | — | — | — | — | — |
| FCF Yield | — | — | — | — | — | — | — | — | — | — | — |
| Buyback Yield | 0.0% | 0.0% | 0.3% | 0.0% | 0.7% | 0.0% | 0.0% | 0.0% | 0.0% | 0.2% | 0.1% |
| Total Shareholder Yield | 0.0% | 0.0% | 0.3% | 0.0% | 0.7% | 0.0% | 0.0% | 0.0% | 0.0% | 0.2% | 0.1% |
| Shares Outstanding | — | $15M | $14M | $13M | $12M | $12M | $8M | $4M | $3M | $3M | $2M |
Liquidity and capital exhaustion
Based on reported financial data, Inuvo trades at a price-to-sales multiple of 0.22, a valuation level that suggests the market is heavily discounting the company's future growth prospects and questioning the long-term viability of its current programmatic advertising business model relative to larger, more established industry peers.
The absence of a positive P/E ratio underscores the company's inability to generate consistent GAAP earnings, leaving investors to rely on revenue-based multiples that may be misleading given the ongoing contraction. This valuation discount appears to reflect a market consensus that the company is a high-risk micro-cap option rather than a stabilized participant in the ad-tech ecosystem.
As reported in recent financial statements, Inuvo's ROIC has remained persistently negative, reaching -25.0% in 2026Q1, which indicates that the company is currently destroying shareholder value rather than compounding it through its investments in AI-driven advertising technology and search-syndication infrastructure.
The consistent failure to generate a positive return on invested capital suggests that the costs associated with maintaining the IntentKey platform and acquiring traffic are not being adequately offset by the revenue generated. Investors should monitor whether this trend is a temporary byproduct of R&D investment or a structural inability to achieve the scale necessary for profitable operations.
According to historical filings, Inuvo's days sales outstanding (DSO) fluctuated between 35 and 58 days over the last ten quarters, reflecting an inconsistent ability to collect on receivables that complicates the company's cash conversion cycle and overall working capital management in a volatile advertising environment.
The variability in DSO suggests that the company may be facing pressure from its customer base or experiencing delays in the settlement of programmatic ad impressions. This inefficiency in working capital management exacerbates the company's liquidity constraints, as cash is tied up in receivables rather than being available to fund core operating expenses.
Based on the most recent quarterly data, Inuvo's current ratio has declined to 0.74, a level that indicates the company's current liabilities exceed its current assets and highlights a precarious liquidity position that may necessitate further external financing to sustain ongoing operations.
The reliance on a thin cash buffer of $2.8 million leaves the company with little margin for error in the event of a further downturn in advertising demand or an unexpected increase in traffic acquisition costs. This liquidity profile warrants close scrutiny, as it suggests that the company's ability to fund its strategic pivot is increasingly dependent on capital market access.
Data from recent SEC filings suggests that the price-to-sales ratio is the most commonly misapplied metric for Inuvo, as it obscures the underlying quality of revenue and the high variable costs associated with traffic acquisition that prevent the company from achieving meaningful operating leverage.
Investors often use P/S to justify a 'cheap' entry point, but this ignores the fact that a significant portion of revenue is passed through to publishers as traffic acquisition costs. A more appropriate metric would be the ratio of gross profit to operating expenses, which better captures the company's true progress toward self-sustaining profitability.
Includes 30+ ratios · 30 years · Updated daily
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Quick answers to the most common questions about buying INUV stock.
Inuvo, Inc.'s current P/E ratio is -3.1x. The historical average is 103.5x.
Inuvo, Inc.'s return on equity (ROE) is -43.4%. The historical average is -41.8%.
Based on historical data, Inuvo, Inc. is trading at a P/E of -3.1x. Compare with industry peers and growth rates for a complete picture.
Inuvo, Inc. has 74.5% gross margin and -7.8% operating margin.