Latest Ratios: P/E Ratio -1.2x · EV/EBITDA N/A · ROE -81.9%. (2012–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $120M | $224M | $167M | $532M | $888M | $1.7B | $1.2B | $629M | $591M | $1.0B | $1.2B |
| Enterprise Value | $154M | $257M | $186M | $438M | $848M | $1.6B | $1.2B | $699M | $578M | $973M | $1.0B |
| P/E Ratio → | -1.19 | — | — | — | 31.13 | 4.54 | — | — | — | — | — |
| P/S Ratio | 0.18 | 0.34 | 0.21 | 0.53 | 0.81 | 1.45 | 1.38 | 0.53 | 0.52 | 0.89 | 1.02 |
| P/B Ratio | 1.45 | 2.92 | 1.10 | 0.96 | 1.45 | 2.73 | 5.71 | 2.69 | 2.79 | 3.50 | 2.72 |
| P/FCF | — | — | — | — | 386.01 | 7.52 | 13.88 | — | — | — | — |
| P/OCF | — | — | — | — | 154.49 | 7.34 | 13.16 | — | — | — | — |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.39 | 0.23 | 0.44 | 0.78 | 1.35 | 1.33 | 0.59 | 0.50 | 0.82 | 0.86 |
| EV / EBITDA | — | — | — | — | 15.99 | 12.21 | — | 29.22 | — | — | — |
| EV / EBIT | — | — | — | — | 20.84 | 13.87 | — | 4398.72 | — | — | — |
| EV / FCF | — | — | — | — | 368.74 | 7.01 | 13.36 | — | — | — | — |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 33.6% | 33.6% | 33.8% | 32.2% | 37.2% | 41.1% | 35.3% | 34.6% | 31.5% | 32.6% | 39.0% |
| Operating Margin | -9.2% | -9.2% | -16.8% | -7.5% | 3.6% | 9.8% | -4.1% | -0.2% | -8.2% | -13.9% | -31.5% |
| Net Profit Margin | -14.3% | -14.3% | -53.9% | -5.3% | 2.6% | 32.0% | -7.5% | -1.2% | -9.5% | -15.5% | -35.3% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | -81.9% | -81.9% | -122.2% | -9.1% | 4.7% | 89.2% | -29.7% | -6.6% | -42.7% | -49.1% | -68.7% |
| ROA | -19.2% | -19.2% | -57.2% | -5.2% | 2.5% | 36.5% | -8.5% | -2.0% | -14.1% | -20.6% | -41.4% |
| ROIC | -32.1% | -32.1% | -32.0% | -11.0% | 5.4% | 25.3% | -11.7% | -0.7% | -33.1% | -51.0% | -74.9% |
| ROCE | -35.6% | -35.6% | -30.8% | -10.1% | 4.9% | 17.5% | -7.6% | -0.5% | -21.4% | -33.6% | -57.4% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 1.09 | 1.09 | 0.81 | 0.23 | 0.30 | 0.47 | 1.29 | 0.95 | 0.66 | 0.44 | — |
| Debt / EBITDA | — | — | — | — | 3.47 | 2.23 | — | 9.23 | — | — | — |
| Net Debt / Equity | — | 0.44 | 0.13 | -0.17 | -0.06 | -0.19 | -0.21 | 0.30 | -0.06 | -0.24 | -0.43 |
| Net Debt / EBITDA | — | — | — | — | -0.75 | -0.89 | — | 2.95 | — | — | — |
| Debt / FCF | — | — | — | — | -17.27 | -0.51 | -0.52 | — | — | — | — |
| Interest Coverage | -7.13 | -7.13 | -38.98 | -13.41 | 6.52 | 4.93 | -2.06 | 0.01 | -4.76 | -11.91 | -125.39 |
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 0.91 | 0.91 | 0.95 | 1.73 | 2.20 | 1.65 | 2.12 | 1.64 | 1.58 | 1.55 | 1.36 |
| Quick Ratio | 0.63 | 0.63 | 0.61 | 1.35 | 1.74 | 1.46 | 1.75 | 1.20 | 1.19 | 1.14 | 0.98 |
| Cash Ratio | 0.18 | 0.18 | 0.29 | 0.88 | 1.33 | 1.13 | 1.24 | 0.50 | 0.66 | 0.67 | 0.51 |
| Asset Turnover | — | 1.52 | 1.47 | 1.04 | 1.02 | 0.92 | 1.16 | 1.51 | 1.64 | 1.39 | 1.28 |
| Inventory Turnover | 5.51 | 5.51 | 4.39 | 6.42 | 5.40 | 7.92 | 5.90 | 5.42 | 6.76 | 5.28 | 4.33 |
| Days Sales Outstanding | — | 52.39 | 39.14 | 33.20 | 25.70 | 35.91 | 43.89 | 61.30 | 41.07 | 34.94 | 50.66 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | — | — | — | — | 3.2% | 22.0% | — | — | — | — | — |
| FCF Yield | — | — | — | — | 0.3% | 13.3% | 7.2% | — | — | — | — |
| Buyback Yield | 0.0% | 0.0% | 0.0% | 7.5% | 4.5% | 0.0% | 0.0% | 0.0% | 0.0% | 7.5% | 0.0% |
| Total Shareholder Yield | 0.0% | 0.0% | 0.0% | 7.5% | 4.5% | 0.0% | 0.0% | 0.0% | 0.0% | 7.5% | 0.0% |
| Shares Outstanding | — | $159M | $153M | $153M | $178M | $163M | $149M | $145M | $139M | $138M | $139M |
Liquidity and solvency risk
According to recent market data, GPRO trades at a P/S ratio of 0.20, which, while appearing inexpensive relative to historical averages, likely reflects investor skepticism regarding the company's ability to return to positive GAAP earnings given the persistent contraction in its core hardware revenue streams.
The forward P/E of 15.15 appears to bake in an optimistic recovery that is not supported by the current trajectory of negative operating margins. Investors should monitor whether this valuation represents a deep-value opportunity or a value trap, as the lack of positive free cash flow makes traditional earnings-based multiples unreliable for assessing the company's true intrinsic worth.
Based on reported figures, the ROIC has plummeted to -54.9% in 2026Q1, a significant deterioration from historical levels that suggests the company is currently destroying shareholder value rather than compounding it through its hardware-centric business model and associated subscription service expansion efforts.
The persistent negative returns on invested capital indicate that the company's asset base is failing to generate sufficient operating income to cover the cost of capital. This trend warrants further investigation into whether the current R&D and marketing spend are effectively driving future growth or merely subsidizing a shrinking market share.
As reported in financial statements, the cash conversion cycle has expanded to 53 days in 2026Q1, driven by rising inventory days and a slowing asset turnover ratio of 0.24, which suggests that the company is struggling to efficiently convert its hardware inventory into liquid cash.
The increase in days inventory outstanding relative to historical norms implies that the company may be holding excess stock that could require future write-downs. This inefficiency in working capital management exacerbates the company's liquidity constraints, as cash remains tied up in unsold units rather than funding core operations.
Based on the latest quarterly data, the current ratio has fallen to 0.58, indicating that the company's liquid assets are insufficient to cover its short-term liabilities, a precarious position that leaves little room for error in the face of ongoing negative operating cash flows.
The rapid decline in the quick ratio to 0.38 highlights a heavy reliance on inventory sell-through to meet immediate obligations. Investors should monitor the company's ability to secure additional financing or manage its payables, as the current liquidity profile appears increasingly vulnerable to any further operational shocks.
The P/E ratio is frequently misapplied to GPRO, as the company's current negative earnings and high volatility in net margins render this metric largely meaningless for assessing the underlying health of its hardware-plus-subscription business model during this period of significant operational restructuring.
Instead of relying on P/E, analysts should focus on the subscription attach rate and the underlying 'clean' gross margin of the hardware business to gauge long-term viability. Using P/E in a loss-making environment obscures the critical cash burn dynamics that are the primary determinant of the company's survival.
Includes 30+ ratios · 14 years · Updated daily
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Quick answers to the most common questions about buying GPRO stock.
GoPro, Inc.'s current P/E ratio is -1.2x. The historical average is 44.1x.
GoPro, Inc.'s return on equity (ROE) is -81.9%. The historical average is -22.6%.
Based on historical data, GoPro, Inc. is trading at a P/E of -1.2x. Compare with industry peers and growth rates for a complete picture.
GoPro, Inc. has 33.6% gross margin and -9.2% operating margin.