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Cricut, Inc.(CRCT)Earnings, Financials & Key Ratios
CRCT•NASDAQ
$4.42
12.6× P/E·Price updated Jul 6, 2026
AboutCricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.Show more
- Revenue$709M-0.5%
- EBITDA$96M-8.6%
- Net Income$77M+22.1%
- EPS (Diluted)0.35+20.7%
- Gross Margin55.08%+11.3%
- EBITDA Margin13.55%-8.2%
- Operating Margin13.55%+26.8%
- Net Margin10.82%+22.7%
- ROE18.93%+50.9%
CRCT Price & Volume
Cricut, Inc. (CRCT) stock price & volume — 10-year historical chart
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Stagnant Revenue Growth Challenges Hardware Ecosystem Maturity
Investment Thesis • Updated 2026Q1
VerdictNeutral
Growth:Decelerating
Profitability:Moderate
Financial:Fortress
Cash Flow:Stable
Primary Risk:Stagnant User Acquisition
Key Thesis Takeaways
- Cricut faces a transition from high-growth expansion to a mature, capital-conservative phase as evidenced by a 1.9% year-over-year revenue decline in 2026Q1.
- While the company maintains a fortress balance sheet with a negligible 0.03 debt-to-equity ratio, the reliance on seasonal hardware sales and persistent stock-based compensation exceeding $6 million per quarter complicates long-term earnings quality.
- Investors should monitor whether the stable $54.7 million in deferred revenue can offset the risks of hardware commoditization and stagnant user acquisition.
Verdict Logic
while the company maintains a strong liquidity position with $236.5 million in cash, the lack of top-line growth and the potential for further margin compression warrant a cautious approach.
CRCT Growth Metrics
Cricut, Inc. (CRCT) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
Revenue CAGR
10 Years-
5 Years-5.87%
3 Years-7.18%
TTM-0.31%
Profit CAGR
10 Years-
5 Years-13.08%
3 Years8.13%
TTM8.96%
EPS CAGR
10 Years-
5 Years-12.94%
3 Years7.72%
TTM10.14%
Return on Capital
10 Years36.55%
5 Years20.23%
3 Years16.14%
Last Year22.61%
CRCT Recent Earnings
Cricut, Inc. (CRCT) EPS & revenue vs analyst estimates — last 4 quarters
●Beat EPS 9/12 qtrs (75%)●Beat Revenue 5/12 qtrs (42%)
Q2 2026Latest
May 5, 2026Metric
Actual
Est
EPS
$0.10+100.0%
$0.05
Rev
$159M-3.0%
$164M
Q2 2026
Mar 3, 2026Metric
Actual
Est
EPS
$0.04+0.0%
$0.04
Rev
$204M+1.8%
$200M
Q4 2025
Nov 4, 2025Metric
Actual
Est
EPS
$0.10+100.0%
$0.05
Rev
$170M-15.7%
$202M
Q3 2025
Aug 5, 2025Metric
Actual
Est
EPS
$0.11+83.3%
$0.06
Rev
$172M+8.5%
$159M
| Quarter | Date | EPS (Act vs Est) | Revenue (Act vs Est) |
|---|---|---|---|
| Q2 2026Latest | May 5, 2026 | $0.10vs $0.05+100.0% | $159Mvs $164M-3.0% |
| Q2 2026 | Mar 3, 2026 | $0.04vs $0.04+0.0% | $204Mvs $200M+1.8% |
| Q4 2025 | Nov 4, 2025 | $0.10vs $0.05+100.0% | $170Mvs $202M-15.7% |
| Q3 2025 | Aug 5, 2025 | $0.11vs $0.06+83.3% | $172Mvs $159M+8.5% |
Based on last 12 quarters of dataView full earnings history →
Peers Comparison
Key metrics vs top competitors for Cricut, Inc. (CRCT)
| Company | Price | Market Cap | P/E Ratio | Rev Growth (1Y) | Net Margin | ROE | Div Yield |
|---|---|---|---|---|---|---|---|
| $4.42 | $927.82M | 12.63 | -0.53% | 10.82% | 18.93% | 21.04% | |
| $13.60 | $1.64B | -26.67 | -4.93% | -2.82% | -10.43% | — | |
| $97.43 | $13.98B | 20.30 | 6.28% | 14.69% | 32.22% | — | |
| $0.74 | $126.32M | -1.25 | -18.71% | -20.7% | -201.66% | — | |
| $8.47 | $729.88M | -6.62 | -3.73% | -21.01% | -13.44% | — | |
| $2.83 | $415.86M | 14.89 | -12.09% | 16.1% | 26.47% | — |
Compare CRCT vs Peers
Cricut, Inc. (CRCT) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
CRCT SEC Filings & Documents
Cricut, Inc. (CRCT) SEC filings — annual & quarterly reports (10-K, 10-Q)
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CRCT Frequently Asked Questions
Cricut, Inc. (CRCT) stock FAQ — growth, dividends, profitability & financials explained
Growth & Financials
What is Cricut, Inc.'s revenue?
Cricut, Inc. (CRCT) reported $705.6M in revenue for fiscal year 2025. This represents a 108% increase from $339.8M in 2018.
How fast is Cricut, Inc. growing?
Cricut, Inc. (CRCT) saw revenue decline by 0.5% over the past year.
Is CRCT profitable?
Yes, Cricut, Inc. (CRCT) is profitable, generating $73.1M in net income for fiscal year 2025 (10.8% net margin).
Dividend & Returns
Does CRCT pay dividends?
Yes, Cricut, Inc. (CRCT) pays a dividend with a yield of 21.04%. This makes it attractive for income-focused investors.
What is CRCT's return on equity?
Cricut, Inc. (CRCT) has a return on equity (ROE) of 18.9%. This is reasonable for most industries.
What is Cricut, Inc.'s free cash flow?
Cricut, Inc. (CRCT) generated $137.3M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.