Baosheng Media Group Holdings Limited(BAOS)Earnings, Financials & Key Ratios
BAOS•NASDAQ
$2.65
Price updated Jul 7, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryDigital ad platforms and programmatic
AboutBaosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. The company connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. It also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. The company's advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. Baosheng Media Group Holdings Limited was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.Show more
- Revenue$569K-8.8%
- EBITDA-$7M+73.2%
- Net Income-$12M+55.3%
- EPS (Diluted)-7.83+55.3%
- Gross Margin-54.11%-277.2%
- EBITDA Margin-1243.67%+70.6%
- Operating Margin-1310.33%+69.4%
- Net Margin-2112.79%+50.9%
- ROE-132.75%-41.3%
BAOS Price & Volume
Baosheng Media Group Holdings Limited (BAOS) stock price & volume — 10-year historical chart
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Terminal Revenue Contraction Signals Fundamental Business Collapse
Investment Thesis • Updated 2025Q4
VerdictNegative: The company's fundamental business model is failing
Growth:Contracting
Profitability:Negative
Financial:Vulnerable
Cash Flow:Burning
Primary Risk:Terminal business model collapse
Key Thesis Takeaways
- Baosheng Media Group faces a critical existential threat as its core advertising business model has failed to maintain scale, evidenced by a 50.5% revenue decline in the most recent quarter.
- The company's inability to achieve positive operating margins, coupled with a rapid erosion of its asset base from $105.9 million in 2021Q2 to $12.4 million in 2025Q4, suggests a lack of long-term viability.
- Investors should remain cautious as the firm's persistent cash burn and negative equity position indicate a high probability of further capital depletion.
Verdict Logic
as demonstrated by a -27.4% net margin and a total asset contraction of over 88% since 2021Q2.
BAOS Growth Metrics
Baosheng Media Group Holdings Limited (BAOS) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
Revenue CAGR
10 Years-
5 Years-45.57%
3 Years-38.24%
TTM-64.25%
Profit CAGR
10 Years-
5 Years-
3 Years-
TTM-52.02%
EPS CAGR
10 Years-
5 Years-
3 Years-
TTM-50.21%
Return on Capital
10 Years-18.02%
5 Years-47.41%
3 Years-60.5%
Last Year-82.33%
Peers Comparison
Key metrics vs top competitors for Baosheng Media Group Holdings Limited (BAOS)
| Company | Price | Market Cap | P/E Ratio | Rev Growth (1Y) | Net Margin | ROE | Div Yield |
|---|---|---|---|---|---|---|---|
| $2.65 | $4.07M | -0.34 | -8.83% | -2112.79% | -132.75% | — | |
| $6.94 | $429.77M | -6.80 | 12.78% | -30.79% | -198.22% | — | |
| $1.76 | $638.43M | -14.23 | 34.99% | -5.26% | -20.84% | — | |
| $0.40 | $8M | -0.58 | -3.73% | -64.25% | -9.15% | — | |
| $4.39 | $6.86M | -0.01 | — | -72646.9% | -498.39% | — | |
| $112.09 | $38.12B | 64.76 | -3.04% | 3.48% | 0.21% | — |
Compare BAOS vs Peers
Baosheng Media Group Holdings Limited (BAOS) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
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BAOS Frequently Asked Questions
Baosheng Media Group Holdings Limited (BAOS) stock FAQ — growth, dividends, profitability & financials explained
Growth & Financials
What is Baosheng Media Group Holdings Limited's revenue?
Baosheng Media Group Holdings Limited (BAOS) reported $1.2M in revenue for fiscal year 2025. This represents a 93% decrease from $16.2M in 2018.
How fast is Baosheng Media Group Holdings Limited growing?
Baosheng Media Group Holdings Limited (BAOS) saw revenue decline by 8.8% over the past year.
Is BAOS profitable?
Baosheng Media Group Holdings Limited (BAOS) reported a net loss of $38.9M for fiscal year 2025.
Dividend & Returns
What is BAOS's return on equity?
Baosheng Media Group Holdings Limited (BAOS) has a return on equity (ROE) of -132.8%. Negative ROE indicates the company is unprofitable.
What is Baosheng Media Group Holdings Limited's free cash flow?
Baosheng Media Group Holdings Limited (BAOS) had negative free cash flow of $4.3M in fiscal year 2025, likely due to heavy capital investments.