Latest Ratios: P/E Ratio 0.0x · EV/EBITDA N/A · ROE -783.4%. (2016–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $328 | $749883 | $115M | $1.3B | $66M | $14M | $170M | — | $77M | — | — |
| Enterprise Value | $2M | $3M | $126M | $1.3B | $68M | $18M | $175M | — | $78M | — | — |
| P/E Ratio → | 0.00 | — | — | — | — | — | — | — | — | — | — |
| P/S Ratio | 0.00 | 0.08 | 10.07 | 81.63 | 8.30 | 14.19 | 135.38 | — | 586.56 | — | — |
| P/B Ratio | 0.00 | 0.17 | — | 320.58 | 5.84 | — | — | — | — | — | — |
| P/FCF | — | — | — | — | — | — | — | — | — | — | — |
| P/OCF | — | — | — | — | — | — | — | — | — | — | — |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.30 | 10.99 | 81.86 | 8.58 | 18.12 | 139.31 | — | 597.24 | — | — |
| EV / EBITDA | — | — | — | — | — | — | — | — | — | — | — |
| EV / EBIT | — | — | — | — | — | — | — | — | — | — | — |
| EV / FCF | — | — | — | — | — | — | — | — | — | — | — |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | -2.1% | -2.1% | -1.0% | 11.2% | -10.2% | 17.7% | 24.1% | 29.2% | 10.2% | -70.1% | -746.5% |
| Operating Margin | -155.0% | -155.0% | -107.0% | -54.8% | -100.6% | -335.6% | -220.7% | -1121.3% | -1303.9% | -5775.8% | -19041.9% |
| Net Profit Margin | -360.5% | -360.5% | -154.2% | -60.8% | -126.9% | -618.0% | -476.3% | -1420.7% | -1524.8% | -6342.9% | -19196.2% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | -783.4% | -783.4% | — | -126.2% | -280.9% | — | — | — | — | — | — |
| ROA | -164.1% | -164.1% | -163.4% | -69.2% | -115.1% | -583.6% | -399.3% | -521.2% | -202.4% | -408.4% | -269.7% |
| ROIC | -235.6% | -235.6% | -172.3% | -61.7% | -90.3% | — | -618.9% | -699.7% | -295.2% | -591.0% | — |
| ROCE | -4940.6% | -4940.6% | — | -103.0% | -195.9% | — | — | — | — | — | — |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.52 | 0.52 | — | 1.17 | 0.23 | — | — | — | — | — | — |
| Debt / EBITDA | — | — | — | — | — | — | — | — | — | — | — |
| Net Debt / Equity | — | 0.49 | — | 0.90 | 0.20 | — | — | — | — | — | — |
| Net Debt / EBITDA | — | — | — | — | — | — | — | — | — | — | — |
| Debt / FCF | — | — | — | — | — | — | — | — | — | — | — |
| Interest Coverage | -12.58 | -12.58 | -3.43 | -25.77 | -47.47 | -1.96 | -1.21 | -3.75 | -5.90 | -9.40 | -29.75 |
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 0.22 | 0.22 | 0.41 | 1.37 | 2.35 | 0.19 | 0.19 | 0.39 | 0.51 | 0.71 | 0.21 |
| Quick Ratio | 0.11 | 0.11 | 0.12 | 0.56 | 0.52 | 0.05 | 0.05 | 0.20 | 0.08 | 0.18 | 0.01 |
| Cash Ratio | 0.01 | 0.01 | 0.02 | 0.16 | 0.08 | 0.00 | 0.01 | 0.03 | 0.01 | 0.07 | — |
| Asset Turnover | — | 0.30 | 1.14 | 1.39 | 0.48 | 1.02 | 1.12 | 0.29 | 0.13 | 0.05 | 0.01 |
| Inventory Turnover | 3.53 | 3.53 | 2.53 | 2.54 | 1.13 | 1.18 | 1.16 | 0.42 | 0.15 | 0.14 | 0.27 |
| Days Sales Outstanding | — | 36.40 | 37.42 | 61.02 | 74.09 | 37.26 | 51.40 | 156.13 | 1.90 | — | — |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | — | — | — | — | — | — | — | — | — | — | — |
| FCF Yield | — | — | — | — | — | — | — | — | — | — | — |
| Buyback Yield | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | 0.0% | — | — |
| Total Shareholder Yield | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | 0.0% | — | — |
| Shares Outstanding | — | $543 | $115 | $1306 | $66 | $14 | $170 | $93 | $77 | $54 | $39 |
Imminent liquidity and solvency
As reported in recent financial statements, American Rebel Holdings' gross margin has deteriorated to -19.8% in 2026Q1, indicating that the company is currently selling products below their total production and logistics costs, which suggests a fundamental misalignment between pricing strategy and the firm's operational cost structure.
The persistent negative gross margin suggests that the company lacks the pricing power or manufacturing scale required to cover the high freight and logistics costs inherent in its heavy-safe business. Investors should monitor whether the apparel segment can eventually achieve sufficient scale to offset these losses, though current data provides little evidence of such a transition.
Based on the company's reported figures, the ROIC has remained deeply negative, reaching -12.2% in 2026Q1, which highlights a consistent failure to generate returns on invested capital that exceed the firm's cost of capital, further exacerbated by the ongoing contraction in top-line revenue.
The inability to achieve positive returns on capital suggests that the company's investments in inventory and infrastructure have not translated into profitable growth. This trend indicates that capital allocation has been value-destructive, as the firm continues to burn through resources without establishing a sustainable competitive advantage or operational efficiency.
According to the latest quarterly filings, the cash conversion cycle has shown extreme volatility, with DIO reaching 97 days in 2026Q1, suggesting that the company is struggling to manage its inventory turnover effectively while facing significant pressure from its supplier and customer payment terms.
The high days inventory outstanding relative to the company's limited cash position indicates a significant risk that capital is being trapped in slow-moving safe inventory. This inefficiency forces the company to rely on external financing or working capital adjustments to maintain operations, which appears increasingly unsustainable given the current liquidity constraints.
As indicated by the most recent quarterly reports, the current ratio has plummeted to 0.25, with cash reserves dwindling to $147,586, which suggests that the company faces an immediate liquidity crisis that leaves it with virtually no buffer against further operational or market-driven shocks.
The extremely low quick ratio confirms that the company is heavily dependent on inventory liquidation to meet its short-term obligations, a strategy that is likely compromised by the current negative gross margin environment. This liquidity position warrants extreme caution, as it suggests the firm may be forced into dilutive financing or restructuring to continue operations.
Investors often misapply price-to-sales multiples to American Rebel Holdings, which obscures the reality that the company's negative gross margins render revenue growth a liability rather than an asset, as each additional dollar of sales currently increases the firm's total operating loss.
Using P/S ratios for a company with negative gross margins is fundamentally flawed because it ignores the underlying cost of production that exceeds the revenue generated. Analysts should instead focus on the unit-level contribution margin and the cash burn rate to assess the company's true viability, rather than relying on top-line growth metrics that do not reflect the firm's actual earning power.
Includes 30+ ratios · 10 years · Updated daily
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Quick answers to the most common questions about buying AREB stock.
American Rebel Holdings, Inc.'s current P/E ratio is 0.0x.
American Rebel Holdings, Inc.'s return on equity (ROE) is -783.4%. The historical average is -203.5%.
Based on historical data, American Rebel Holdings, Inc. is trading at valuation metrics that vary. Compare with industry peers and growth rates for a complete picture.
American Rebel Holdings, Inc. has -2.1% gross margin and -155.0% operating margin.