NerdWallet is rated a Strong Buy with a $12 price target, reflecting 43% upside and a conservative valuation floor. NRDS is successfully pivoting from SEO-dependent referrals to higher-margin, vertically integrated transactions, driving revenue and free cash flow growth despite declining traffic. The company trades at just 3.5x 2025 EBITDA and an 18% free cash flow yield, well below peers, with robust buybacks providing downside support.

