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SCHW vs MS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SCHW
The Charles Schwab Corporation

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$176.29B
5Y Perf.+203.5%
MS
Morgan Stanley

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$350.31B
5Y Perf.+354.4%

SCHW vs MS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SCHW logoSCHW
MS logoMS
IndustryFinancial - Capital MarketsFinancial - Capital Markets
Market Cap$176.29B$350.31B
Revenue (TTM)$28.32B$120.22B
Net Income (TTM)$9.42B$18.18B
Gross Margin85.8%58.0%
Operating Margin44.9%19.5%
Forward P/E16.3x18.5x
Total Debt$30.95B$475.56B
Cash & Equiv.$46.03B$111.69B

SCHW vs MSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SCHW
MS
StockJul 20Jul 26Return
The Charles Schwab … (SCHW)100303.5+203.5%
Morgan Stanley (MS)100454.4+354.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: SCHW vs MS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SCHW leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Morgan Stanley is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. As sector peers, any of these can serve as alternatives in the same allocation.
🥇SCHW emerged as the overall leader. Track its performance:
SCHW
The Charles Schwab Corporation
The Defensive Pick

SCHW carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.50, Low D/E 62.6%, current ratio 0.53x
  • PEG 0.96 vs MS's 1.94
  • Lower P/E (16.3x vs 18.5x), PEG 0.96 vs 1.94
Best for: sleep-well-at-night and valuation efficiency
MS
Morgan Stanley
The Banking Pick

MS is the clearest fit if your priority is income & stability and growth exposure.

  • Dividend streak 12 yrs, beta 1.32, yield 1.9%
  • Rev growth 11.5%, EPS growth 28.3%
  • 8.9% 10Y total return vs SCHW's 338.7%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMS logoMS11.5% NII/revenue growth vs SCHW's 6.4%
ValueSCHW logoSCHWLower P/E (16.3x vs 18.5x), PEG 0.96 vs 1.94
Quality / MarginsSCHW logoSCHW33.3% margin vs MS's 15.1%
Stability / SafetySCHW logoSCHWBeta 0.50 vs MS's 1.32, lower leverage
DividendsMS logoMS1.9% yield, 12-year raise streak, vs SCHW's 1.3%
Momentum (1Y)MS logoMS+57.3% vs SCHW's +9.9%
Efficiency (ROA)SCHW logoSCHW2.7% ROA vs MS's 1.3%, ROIC 11.8% vs 3.1%

SCHW vs MS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SCHWThe Charles Schwab Corporation
FY 2025
Investor Services
79.4%$19.0B
Advisor Services
20.6%$4.9B
MSMorgan Stanley
FY 2025
Institutional Securities Segment
46.4%$33.1B
Wealth Management Segment
44.5%$31.8B
Investment Management Segment
9.1%$6.5B

SCHW vs MS — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSCHWLAGGINGMS

Income & Cash Flow (Last 12 Months)

SCHW leads this category, winning 5 of 5 comparable metrics.

MS is the larger business by revenue, generating $120.2B annually — 4.2x SCHW's $28.3B. SCHW is the more profitable business, keeping 33.3% of every revenue dollar as net income compared to MS's 15.1%.

MetricSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan Stanley
RevenueTrailing 12 months$28.3B$120.2B
EBITDAEarnings before interest/tax$14.1B$27.9B
Net IncomeAfter-tax profit$9.4B$18.2B
Free Cash FlowCash after capex$2.5B-$1.1B
Gross MarginGross profit ÷ Revenue+85.8%+58.0%
Operating MarginEBIT ÷ Revenue+44.9%+19.5%
Net MarginNet income ÷ Revenue+33.3%+15.1%
FCF MarginFCF ÷ Revenue+8.9%-0.9%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+38.4%+30.8%
SCHW leads this category, winning 5 of 5 comparable metrics.

Valuation Metrics

SCHW leads this category, winning 4 of 7 comparable metrics.

At 21.6x trailing earnings, SCHW trades at a 1% valuation discount to MS's 21.8x P/E. Adjusting for growth (PEG ratio), SCHW offers better value at 1.27x vs MS's 2.28x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan Stanley
Market CapShares × price$176.3B$350.3B
Enterprise ValueMkt cap + debt − cash$161.2B$714.2B
Trailing P/EPrice ÷ TTM EPS21.59x21.77x
Forward P/EPrice ÷ next-FY EPS est.16.33x18.52x
PEG RatioP/E ÷ EPS growth rate1.27x2.28x
EV / EBITDAEnterprise value multiple10.72x26.84x
Price / SalesMarket cap ÷ Revenue6.37x3.05x
Price / BookPrice ÷ Book value/share3.62x3.14x
Price / FCFMarket cap ÷ FCF20.12x7.60x
SCHW leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

SCHW leads this category, winning 9 of 9 comparable metrics.

SCHW delivers a 25.4% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $16 for MS. SCHW carries lower financial leverage with a 0.63x debt-to-equity ratio, signaling a more conservative balance sheet compared to MS's 4.22x. On the Piotroski fundamental quality scale (0–9), SCHW scores 8/9 vs MS's 7/9, reflecting strong financial health.

MetricSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan Stanley
ROE (TTM)Return on equity+25.4%+16.2%
ROA (TTM)Return on assets+2.7%+1.3%
ROICReturn on invested capital+11.8%+3.1%
ROCEReturn on capital employed+16.3%+3.3%
Piotroski ScoreFundamental quality 0–987
Debt / EquityFinancial leverage0.63x4.22x
Net DebtTotal debt minus cash-$15.1B$363.9B
Cash & Equiv.Liquid assets$46.0B$111.7B
Total DebtShort + long-term debt$31.0B$475.6B
Interest CoverageEBIT ÷ Interest expense3.61x0.47x
SCHW leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MS leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MS five years ago would be worth $26,505 today (with dividends reinvested), compared to $14,913 for SCHW. Over the past 12 months, MS leads with a +57.3% total return vs SCHW's +9.9%. The 3-year compound annual growth rate (CAGR) favors MS at 40.3% vs SCHW's 21.0% — a key indicator of consistent wealth creation.

MetricSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan Stanley
YTD ReturnYear-to-date-0.3%+23.2%
1-Year ReturnPast 12 months+9.9%+57.3%
3-Year ReturnCumulative with dividends+85.6%+179.9%
5-Year ReturnCumulative with dividends+49.1%+165.0%
10-Year ReturnCumulative with dividends+338.7%+890.7%
CAGR (3Y)Annualised 3-year return+21.0%+40.3%
MS leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SCHW and MS each lead in 1 of 2 comparable metrics.

SCHW is the less volatile stock with a 0.50 beta — it tends to amplify market swings less than MS's 1.32 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.

MetricSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan Stanley
Beta (5Y)Sensitivity to S&P 5000.50x1.32x
52-Week HighHighest price in past year$107.50$230.32
52-Week LowLowest price in past year$83.96$135.26
% of 52W HighCurrent price vs 52-week peak+93.6%+96.4%
RSI (14)Momentum oscillator 0–10065.152.4
Avg Volume (50D)Average daily shares traded9.9M4.5M
Evenly matched — SCHW and MS each lead in 1 of 2 comparable metrics.

Analyst Outlook

MS leads this category, winning 2 of 2 comparable metrics.

Wall Street rates SCHW as "Buy" and MS as "Buy". Consensus price targets imply 21.1% upside for SCHW (target: $122) vs -9.4% for MS (target: $201). For income investors, MS offers the higher dividend yield at 1.86% vs SCHW's 1.30%.

MetricSCHW logoSCHWThe Charles Schwa…MS logoMSMorgan Stanley
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$121.89$201.25
# AnalystsCovering analysts5052
Dividend YieldAnnual dividend ÷ price+1.3%+1.9%
Dividend StreakConsecutive years of raises112
Dividend / ShareAnnual DPS$1.31$4.14
Buyback YieldShare repurchases ÷ mkt cap+5.6%+1.7%
MS leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

SCHW leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). MS leads in 2 (Total Returns, Analyst Outlook). 1 tied.

Best OverallThe Charles Schwab Corporat… (SCHW)Leads 3 of 6 categories

Custom Comparison: SCHW vs MS

Compare on any lens — Growth, Value, Income, or pick from 130+ individual metrics.

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SCHW vs MS: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is SCHW or MS a better buy right now?

For growth investors, Morgan Stanley (MS) is the stronger pick with 11.

5% revenue growth year-over-year, versus 6. 4% for The Charles Schwab Corporation (SCHW). The Charles Schwab Corporation (SCHW) offers the better valuation at 21. 6x trailing P/E (16. 3x forward), making it the more compelling value choice. Analysts rate The Charles Schwab Corporation (SCHW) a "Buy" — based on 50 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SCHW or MS?

On trailing P/E, The Charles Schwab Corporation (SCHW) is the cheapest at 21.

6x versus Morgan Stanley at 21. 8x. On forward P/E, The Charles Schwab Corporation is actually cheaper at 16. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Charles Schwab Corporation wins at 0. 96x versus Morgan Stanley's 1. 94x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SCHW or MS?

Over the past 5 years, Morgan Stanley (MS) delivered a total return of +165.

0%, compared to +49. 1% for The Charles Schwab Corporation (SCHW). Over 10 years, the gap is even starker: MS returned +890. 7% versus SCHW's +338. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SCHW or MS?

By beta (market sensitivity over 5 years), The Charles Schwab Corporation (SCHW) is the lower-risk stock at 0.

50β versus Morgan Stanley's 1. 32β — meaning MS is approximately 165% more volatile than SCHW relative to the S&P 500. On balance sheet safety, The Charles Schwab Corporation (SCHW) carries a lower debt/equity ratio of 63% versus 4% for Morgan Stanley — giving it more financial flexibility in a downturn.

05

Which is growing faster — SCHW or MS?

By revenue growth (latest reported year), Morgan Stanley (MS) is pulling ahead at 11.

5% versus 6. 4% for The Charles Schwab Corporation (SCHW). On earnings-per-share growth, the picture is similar: The Charles Schwab Corporation grew EPS 55. 9% year-over-year, compared to 28. 3% for Morgan Stanley. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SCHW or MS?

The Charles Schwab Corporation (SCHW) is the more profitable company, earning 32.

0% net margin versus 14. 7% for Morgan Stanley — meaning it keeps 32. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SCHW leads at 49. 4% versus 19. 1% for MS. At the gross margin level — before operating expenses — SCHW leads at 80. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SCHW or MS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Charles Schwab Corporation (SCHW) is the more undervalued stock at a PEG of 0. 96x versus Morgan Stanley's 1. 94x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Charles Schwab Corporation (SCHW) trades at 16. 3x forward P/E versus 18. 5x for Morgan Stanley — 2. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SCHW: 21. 1% to $121. 89.

08

Which pays a better dividend — SCHW or MS?

All stocks in this comparison pay dividends.

Morgan Stanley (MS) offers the highest yield at 1. 9%, versus 1. 3% for The Charles Schwab Corporation (SCHW).

09

Is SCHW or MS better for a retirement portfolio?

For long-horizon retirement investors, The Charles Schwab Corporation (SCHW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

50), 1. 3% yield, +338. 7% 10Y return). Both have compounded well over 10 years (SCHW: +338. 7%, MS: +890. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SCHW and MS?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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