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MCD vs YUM
Revenue, margins, valuation, and 5-year total return — side by side.
Restaurants
MCD vs YUM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Restaurants | Restaurants |
| Market Cap | $200.51B | $46.30B |
| Revenue (TTM) | $27.45B | $8.48B |
| Net Income (TTM) | $8.68B | $1.74B |
| Gross Margin | 57.4% | 45.7% |
| Operating Margin | 46.0% | 31.5% |
| Forward P/E | 21.7x | 24.8x |
| Total Debt | $54.81B | $11.91B |
| Cash & Equiv. | $774M | $709M |
MCD vs YUM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 20 | Jul 26 | Return |
|---|---|---|---|
| McDonald's Corporat… (MCD) | 100 | 145.3 | +45.3% |
| Yum! Brands, Inc. (YUM) | 100 | 184.0 | +84.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MCD vs YUM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MCD carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 17 yrs, beta 0.03, yield 2.5%
- Lower volatility, beta 0.03, current ratio 0.95x
- PEG 1.60 vs YUM's 1.83
YUM is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 8.8%, EPS growth 6.5%, 3Y rev CAGR 6.3%
- 210.3% 10Y total return vs MCD's 178.4%
- 8.8% revenue growth vs MCD's 3.7%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 8.8% revenue growth vs MCD's 3.7% | |
| Value | Lower P/E (21.7x vs 24.8x), PEG 1.60 vs 1.83 | |
| Quality / Margins | 31.6% margin vs YUM's 20.5% | |
| Stability / Safety | Beta 0.03 vs YUM's 0.11 | |
| Dividends | 2.5% yield, 17-year raise streak, vs YUM's 1.7% | |
| Momentum (1Y) | +13.3% vs MCD's -1.4% | |
| Efficiency (ROA) | 22.8% ROA vs MCD's 14.5%, ROIC 48.1% vs 18.7% |
MCD vs YUM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MCD vs YUM — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MCD leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MCD is the larger business by revenue, generating $27.4B annually — 3.2x YUM's $8.5B. MCD is the more profitable business, keeping 31.6% of every revenue dollar as net income compared to YUM's 20.5%. On growth, YUM holds the edge at +15.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $27.4B | $8.5B |
| EBITDAEarnings before interest/tax | $14.8B | $2.8B |
| Net IncomeAfter-tax profit | $8.7B | $1.7B |
| Free Cash FlowCash after capex | $7.0B | $1.6B |
| Gross MarginGross profit ÷ Revenue | +57.4% | +45.7% |
| Operating MarginEBIT ÷ Revenue | +46.0% | +31.5% |
| Net MarginNet income ÷ Revenue | +31.6% | +20.5% |
| FCF MarginFCF ÷ Revenue | +25.6% | +19.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.4% | +15.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +6.9% | +72.2% |
Valuation Metrics
MCD leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 23.6x trailing earnings, MCD trades at a 22% valuation discount to YUM's 30.1x P/E. Adjusting for growth (PEG ratio), MCD offers better value at 1.73x vs YUM's 2.22x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $200.5B | $46.3B |
| Enterprise ValueMkt cap + debt − cash | $254.6B | $57.5B |
| Trailing P/EPrice ÷ TTM EPS | 23.62x | 30.12x |
| Forward P/EPrice ÷ next-FY EPS est. | 21.73x | 24.83x |
| PEG RatioP/E ÷ EPS growth rate | 1.73x | 2.22x |
| EV / EBITDAEnterprise value multiple | 17.50x | 21.02x |
| Price / SalesMarket cap ÷ Revenue | 7.46x | 5.64x |
| Price / BookPrice ÷ Book value/share | — | — |
| Price / FCFMarket cap ÷ FCF | 27.90x | 28.25x |
Profitability & Efficiency
YUM leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MCD scores 7/9 vs YUM's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | — | — |
| ROA (TTM)Return on assets | +14.5% | +22.8% |
| ROICReturn on invested capital | +18.7% | +48.1% |
| ROCEReturn on capital employed | +23.3% | +41.7% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 |
| Debt / EquityFinancial leverage | — | — |
| Net DebtTotal debt minus cash | $54.0B | $11.2B |
| Cash & Equiv.Liquid assets | $774M | $709M |
| Total DebtShort + long-term debt | $54.8B | $11.9B |
| Interest CoverageEBIT ÷ Interest expense | 7.92x | 5.26x |
Total Returns (Dividends Reinvested)
YUM leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in YUM five years ago would be worth $15,295 today (with dividends reinvested), compared to $13,402 for MCD. Over the past 12 months, YUM leads with a +13.3% total return vs MCD's -1.4%. The 3-year compound annual growth rate (CAGR) favors YUM at 6.3% vs MCD's 0.7% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -5.7% | +12.3% |
| 1-Year ReturnPast 12 months | -1.4% | +13.3% |
| 3-Year ReturnCumulative with dividends | +3.8% | +31.7% |
| 5-Year ReturnCumulative with dividends | +34.0% | +53.0% |
| 10-Year ReturnCumulative with dividends | +178.4% | +210.3% |
| CAGR (3Y)Annualised 3-year return | +0.7% | +6.3% |
Risk & Volatility
Evenly matched — MCD and YUM each lead in 1 of 2 comparable metrics.
Risk & Volatility
MCD is the less volatile stock with a 0.03 beta — it tends to amplify market swings less than YUM's 0.11 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. YUM currently trades 98.4% from its 52-week high vs MCD's 82.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.03x | 0.11x |
| 52-Week HighHighest price in past year | $341.75 | $170.14 |
| 52-Week LowLowest price in past year | $264.54 | $137.33 |
| % of 52W HighCurrent price vs 52-week peak | +82.6% | +98.4% |
| RSI (14)Momentum oscillator 0–100 | 52.4 | 69.8 |
| Avg Volume (50D)Average daily shares traded | 3.8M | 1.8M |
Analyst Outlook
MCD leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates MCD as "Buy" and YUM as "Hold". Consensus price targets imply 22.5% upside for MCD (target: $346) vs 6.3% for YUM (target: $178). For income investors, MCD offers the higher dividend yield at 2.53% vs YUM's 1.69%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $345.67 | $178.00 |
| # AnalystsCovering analysts | 62 | 51 |
| Dividend YieldAnnual dividend ÷ price | +2.5% | +1.7% |
| Dividend StreakConsecutive years of raises | 17 | 8 |
| Dividend / ShareAnnual DPS | $7.14 | $2.84 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.0% | +1.2% |
MCD leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). YUM leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.
Custom Comparison: MCD vs YUM
Compare on any lens — Growth, Value, Income, or pick from 130+ individual metrics.
MCD vs YUM: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is MCD or YUM a better buy right now?
For growth investors, Yum!
Brands, Inc. (YUM) is the stronger pick with 8. 8% revenue growth year-over-year, versus 3. 7% for McDonald's Corporation (MCD). McDonald's Corporation (MCD) offers the better valuation at 23. 6x trailing P/E (21. 7x forward), making it the more compelling value choice. Analysts rate McDonald's Corporation (MCD) a "Buy" — based on 62 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MCD or YUM?
On trailing P/E, McDonald's Corporation (MCD) is the cheapest at 23.
6x versus Yum! Brands, Inc. at 30. 1x. On forward P/E, McDonald's Corporation is actually cheaper at 21. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: McDonald's Corporation wins at 1. 60x versus Yum! Brands, Inc. 's 1. 83x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — MCD or YUM?
Over the past 5 years, Yum!
Brands, Inc. (YUM) delivered a total return of +53. 0%, compared to +34. 0% for McDonald's Corporation (MCD). Over 10 years, the gap is even starker: YUM returned +210. 3% versus MCD's +178. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MCD or YUM?
By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.
03β versus Yum! Brands, Inc. 's 0. 11β — meaning YUM is approximately 264% more volatile than MCD relative to the S&P 500.
05Which is growing faster — MCD or YUM?
By revenue growth (latest reported year), Yum!
Brands, Inc. (YUM) is pulling ahead at 8. 8% versus 3. 7% for McDonald's Corporation (MCD). On earnings-per-share growth, the picture is similar: Yum! Brands, Inc. grew EPS 6. 5% year-over-year, compared to 4. 9% for McDonald's Corporation. Over a 3-year CAGR, YUM leads at 6. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MCD or YUM?
McDonald's Corporation (MCD) is the more profitable company, earning 31.
9% net margin versus 19. 0% for Yum! Brands, Inc. — meaning it keeps 31. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 46. 1% versus 30. 8% for YUM. At the gross margin level — before operating expenses — MCD leads at 57. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MCD or YUM more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, McDonald's Corporation (MCD) is the more undervalued stock at a PEG of 1. 60x versus Yum! Brands, Inc. 's 1. 83x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, McDonald's Corporation (MCD) trades at 21. 7x forward P/E versus 24. 8x for Yum! Brands, Inc. — 3. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MCD: 22. 5% to $345. 67.
08Which pays a better dividend — MCD or YUM?
All stocks in this comparison pay dividends.
McDonald's Corporation (MCD) offers the highest yield at 2. 5%, versus 1. 7% for Yum! Brands, Inc. (YUM).
09Is MCD or YUM better for a retirement portfolio?
For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
03), 2. 5% yield, +178. 4% 10Y return). Both have compounded well over 10 years (MCD: +178. 4%, YUM: +210. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MCD and YUM?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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